telecoms evangelist meet 2
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Good EveningWelcome to Telecoms Evangelist evening
sponsored by Arrows Group
1Wednesday, 26 September 12
Quality of ExperienceLondon 2012
We needed to automate our QoE in a live & complex environment, challenges with access...
with the demand for realtime relevant feedback to aid decision making...
•High Profile Global Event.
• One chance to get it right...
• Service Management demand for live information
2Wednesday, 26 September 12
Video
3Wednesday, 26 September 12
I would like to play you a video,reminding us all why our mobiles are so
important to our lives..4Wednesday, 26 September 12
The Challenge...• We need to provide Customer
Experience testing at key venues across UK.
• The Solution had to provide a comparison of all the operators, near realtime
• Old methods would normally mean up to a weeks delay from the test taking place to getting the report.
• Crowd sourcing is great, but is too random, and relies on a large number people testing randomly.
• What we needed was a new approach...
5Wednesday, 26 September 12
The origin’s of an idea... • The idea for realtime CET was
based on our internal crowd sourced system,
• A system that we have pioneered for a number years...
• But with Crowd sourcing... It is difficult to achieve a consistent relevant testing regime.
• What we needed was a dedicated crowd... A crowd which would be happy to work 24/7 and stand around all day.
• So that was it ‘Dedicated Crowd Sourcing’ was the answer...
6Wednesday, 26 September 12
The basic requirements • We needed a real product, so that we
could use to deliver an end2end solution...
• Realtime App-based measurement system...
• We needed an app that could provide both voice & data testing in one unit...
• A flexible deployment strategy...
• Simple API driven reporting system for a web-portal, Spreadsheets & an App..
• See the results in realtime...
• An interface that would allow full diagnostics when required...
JSON%api%Dashboard%Coverage% layer% should% provide%a% clear% view% of% all% signal%strength% data% collected% over%the%measurement%period.% %And%provide% a% clear% uninterrupted%a n d% a n ima t e d% z o om i n g%experience%
Very%Simple%network%dashboard%based%on%the%displayed%areas…%%Providing%a%simple%view%of%Signal%level,%Download%&%Upload%Speed,%Ping%&%IP%success%rate.%
The% legend,% clean% simple%legend.% % This% should% a%simple% and% show% poor% to%good%coverage% in%a%simple%linear%flow…%
Combined%Network%Coverage%S i m p l e%G o o g l e%s t y l e%navigaLon%controls%%
CCSR%
98.2%%
97.5%%
95.3%%
97.6%%
97.6%%
97.6%%
The% Map% must% have% a% clear% and%unambiguous%Ltle%
Logo% Title%area%
Operator%logo%
Operator%ranking%table%Including%Signal,%download%speed,%
upload%speed,%Ping,%webpage%download%speed,%Voice%&%Data%CompleLon%Success%
rate%&%Sample%size%
7Wednesday, 26 September 12
A Cloud based solution...
Smartphone testing app
Backend server in Cloud
JSON api to enable reporting on mobile devices
Root cause analysis tool
JSON api to enable realtime excel reporting
8Wednesday, 26 September 12
Comparison Of Existing systems
Data Voice JSON Realtime Cost
Metrico
iTestNet
TEMS
Epitiro
Yes Yes Yes Yes High
Yes No Yes Yes Free
Yes Yes No No Mid
Yes Yes Yes Yes Low
The only solution to meet all our requirements was Epitiro
9Wednesday, 26 September 12
Dashboard & JSON api Specification provided
• We provided a detailed specification for both the API and the web Portal...
• Writing a test API interface to ensure that the product would interface with our internal tools when it was delivered...
• We wanted to support web-portal, excel spreadsheet, and apps which would all run off the same JSON API...
JSON%api%Dashboard%Coverage% layer% should% provide%a% clear% view% of% all% signal%strength% data% collected% over%the%measurement%period.% %And%provide% a% clear% uninterrupted%a n d% a n ima t e d% z o om i n g%experience%
Very%Simple%network%dashboard%based%on%the%displayed%areas…%%Providing%a%simple%view%of%Signal%level,%Download%&%Upload%Speed,%Ping%&%IP%success%rate.%
The% legend,% clean% simple%legend.% % This% should% a%simple% and% show% poor% to%good%coverage% in%a%simple%linear%flow…%
Combined%Network%Coverage%S i m p l e%G o o g l e%s t y l e%navigaLon%controls%%
CCSR%
98.2%%
97.5%%
95.3%%
97.6%%
97.6%%
97.6%%
The% Map% must% have% a% clear% and%unambiguous%Ltle%
Logo% Title%area%
Operator%logo%
Operator%ranking%table%Including%Signal,%download%speed,%
upload%speed,%Ping,%webpage%download%speed,%Voice%&%Data%CompleLon%Success%
rate%&%Sample%size%
10Wednesday, 26 September 12
Creating Reports• JSON RESTful API provides single click
reporting...
• No training necessary...
• Delivery to multiple sources without complicated database SOA infrastructure.
Back%Pack%2%–%Olympics%and%Paralympics%athletes'%parade%
11Wednesday, 26 September 12
Creating a Coverage Map
• 4 lines of HTML...
• 2 java script functions...
• Gets you a beautiful map with coverage...
https://{..domain..}/tile.pl?tilex=511&tiley=340&zoom=10&operator=-1&bearer=ALL&?rand=2012-09-26:09
12Wednesday, 26 September 12
72 Thousand
Miles driven during the last 16 weeks
13Wednesday, 26 September 12
152 test units
Deployed across UK venue’s, cities and motorways
14Wednesday, 26 September 12
16.3 Million
Network Tests made during in the last 16 weeksThat’s 107 Thousand test per handset
15Wednesday, 26 September 12
Demo
16Wednesday, 26 September 12
ats-group.co.uk
Tom Bryer
Managing Director
Est. 1992
17Wednesday, 26 September 12
London 2012 GamesBenchmarking the Mobile
OperatorsWorking With:
Est. 1992
18Wednesday, 26 September 12
During the Summer of 2012 – ATS&RO pioneered the CET bike! Giving unprecedented access to London during busy times of the day..
19Wednesday, 26 September 12
From the initial concept… To Reality…
Production Engineering from ATS…20Wednesday, 26 September 12
Creating the static units for the London 2012 Games…
21Wednesday, 26 September 12
Intelligent Communication Solutions
• Took delivery of 20 static benchmark units on Friday morning
• Work very hard to get to the key locations in the Olympic park
• Deadline for installation within the Olympic park was Sunday evening
• All boxes were installed, activated & commissioned on time
Rigging and Installation Services
Deploying the static units for the London 2012 Games…
22Wednesday, 26 September 12
152 test units deployed across the UK…
23Wednesday, 26 September 12
Our Benchmark Test Kit Range…
Walk, able to provide access to key areas
Sta'c, 24 by 7 at key locaDons
Car, great for all round balance of TesDng and Mileage
Cycle, provide great access to urban areas
Bike, great for central London or other urban areas
24Wednesday, 26 September 12
Motorbike test unit…
25Wednesday, 26 September 12
Static Test unit…
26Wednesday, 26 September 12
Backpack test unit
27Wednesday, 26 September 12
Car Test Unit…
28Wednesday, 26 September 12
Currently Working With:
We are so Impressed with realTime CET… We have set-‐up a new company to drive this forward:
29Wednesday, 26 September 12
On the way to completing a UK coverage mapEncouraging Mobile choice
30Wednesday, 26 September 12
Gavin Johns
Chief Executive Officer
Est. 2000
31Wednesday, 26 September 12
ww
w.epitiro.com
Gavin JohnsCEO, Epitiro
iPQTM
Real-Time Insight
Epitiro Group Limited10-11 Raleigh Walk, Waterfront 2000, Brigantine Place, Cardiff, CF10 4LNRegistered in England and Wales no: 3940403info@epitiro.com | www.epitiro.com
32Wednesday, 26 September 12
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w.epitiro.com
§ Epitiro provides leading Mobile Operators with network monitoring systems to ensure they can measure and manage Quality of Experience
§ Real-time insight of QoE helps address service-affecting issues in their infancy
§ We help operators achieve;§ Understand service§ Reduced Support Calls§ Higher Customer Satisfaction / Reduced Churn
§ Established 2000, Cardiff
‘Quality of Experience’ Monitoring Solutions for Mobile Operators
About Epitiro
ipQTM
Epitiro Group Limited10-11 Raleigh Walk, Waterfront 2000, Brigantine Place, Cardiff, CF10 4LNRegistered in England and Wales no: 3940403info@epitiro.com | www.epitiro.com
33Wednesday, 26 September 12
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Our Clients
34Wednesday, 26 September 12
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“Does it work when I want it?”
Challenges for Mobile Operators
Coverage
Performance
ReliabilityCapacity
Capability “Does it perform as I expect?”• Voice, text and Data
“Is there service where I need it?”
Availability of Voice and Data Services 24/7
Does the Network support the latest
technology
How does the network cope at times of peak demand
Coverage - Capacity – Capability - Performance - ReliabilityThe Five Pillars of Customer Experience…
“Can I make a call when I want to, for as long as I want to?”
35Wednesday, 26 September 12
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Product Overview
ipQTM Block Diagram
36Wednesday, 26 September 12
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w.epitiro.com
• Overview– Targeted measurement of mobile network – based on
cell, bearer etc.– Test Scheduling event based, time based, push-to-
test– Active & Passive testing
• Device Support– Android 2.1+ and iOS 4.0+– Consolidated approach for future device support with
RIM and Windows
• Network and Bearer support– 2G, 3G UMTS and CDMA, 4G WiMAX and LTE– Wi-Fi
AT50M Software Probe Test App
AT50MSoftware
Client
OTA Android Smartphones
37Wednesday, 26 September 12
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w.epitiro.com
ipQ Analytics
Filter just the data you want to see
CeX Dashboard’s in Real Time
Drill-down to investigate handset performance
See handset performance by location
38Wednesday, 26 September 12
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One Click shows top KPIs
One-Click Dashboards
Click on any legend to add/remove from
view
Click on any point to see detailed
information
Line Chart View…
39Wednesday, 26 September 12
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Map Views
Click on a Pin to see the test details of any
smartphone within the tile
See Any KPI by heat map
Click on a tile to zoom in and see Pin
locations of smartphone tests
See Coverage and KPIs on a Map
40Wednesday, 26 September 12
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Test Management
Create unlimited versions of KPI Tests
Extensive control over the configuration of each Test
Easily make the Test available for any
probe
A Full Configurable Client from the Server
41Wednesday, 26 September 12
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§ Programmable warning and critical thresholds means is instantly alerted when baseline thresholds are breached
§ Full access to testing allows to control the frequency and the number of KPIs
§ Benchmarking competitor MNOs highlights opportunities to improve service..
§ Instantly see the impact of any changes on the network…
In Summary
Benefits of iPQ…
42Wednesday, 26 September 12
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§ Real-Time Reporting Interface Mobile Operators
§ Full ‘On-Demand’ Management of data collection probe testing
§ Support Services to ensure installation, configuration, maintenance and further data analysis
ipQTM Performance Monitoring Solution
ipQTM
Epitiro Group Limited10-11 Raleigh Walk, Waterfront 2000, Brigantine Place, Cardiff, CF10 4LNRegistered in England and Wales no: 3940403info@epitiro.com | www.epitiro.com
Product and Services
43Wednesday, 26 September 12
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