technologies shaping the future of social media

M.Sc. Hans Leijström

Digital Strategist & Business Developer at Sublime Consulting AB

hans.leijstrom@gmail.com @iceman65 LinkedIn

1 SUBLIME CONSULTING AB , VISIT: MÄLARTORGET 19, OLD TOWN STOCKHOLM, PHONE: +46 8-459 96 00, E-MAIL: INFO@SUBLIME.SE

Photo: Nakedsky

Social Media

2

Photo: Scott McLoud

Photo: woodleywonderworks

This is a SOCIAL OBJECT

The Smartphone Timeline

2007 1996 1994 2003 2002 3

1.2 billion smartphone subscribers

2012

St. Peter's Square in 2005 vs. 2013

2010

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Pope Benedict

Pope Francis

Mobile is The Future!

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13 %

Top 3 - Technology Breakthroughs

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20

08

F

lex

ible

Dis

pla

y

7

2008 –Cloud Computing - 2008 "If you look at Google Trends, 'cloud computing' came out of nowhere in 2008”

8 Photo: Dell Inc.

2008 – Spotify Public Launch - 2008

9 Analogue goes digital and digital goes analouge

The Internet of Things (IoT)

10

<

+37 billion by 2020

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The Internet of Things (IoT)

“Appcessories”

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The Internet of Things (IoT)

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The Internet of Things (IoT)

Sensors, RFID-tags, micro chips, NFC etc.

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“Appcessories”

Price: $221.00

Price: $279.00

IDC forecasts the number of annual mobile app downloads to increase from 10.7 billion in 2010 to nearly 183 billion by 2015

Quantified Self

Price: $151.00

Collaboration

Lifelogging

Price: $149.00

Gamification

“Ap

pce

sso

ries

”

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Smartwatches

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Price: $150.00

Price: $179.00

Price: $137.00

Smart Chargers

Photo: Jason Jones 17

Price: $150.00

Wearables

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Price: $189.00

Wearables Photo: Patrik Tschudin

Photo: Chairman of the Joint Chiefs of Staff

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21.6 million US online consumers are willing to wear the

augmented reality glasses on a daily basis, as long as they

came from a trusted brand. Source: Forrester Research

“Appcessories”

The most profound technologies are those that disappear 20

Wearables

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3-D Printing

Maker Movement

“Appcessories”

Robots

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Price: $521.00

Price: $22.000.00

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Application Program Interfaces (API)

Location Based Services (LBS)

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Gesture Recognition

Photo: Intel Free Press

Automatic Speech Recognition (ASR)

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Eye Tracking

Photo: Rob Enslin

Augmented Reality (AR)

28 Photo: Cea.

29 Photo: Tobias Björkgren

Unmanned Aerial Vehicle (UAV)

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Unmanned Ground Vehicle (UGV)

Photo: Mark Doliner

Mind Control

Pong 1972 vs. 2013

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Mind Control

Pong 1972 vs. 2013

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Big Data is Living in The Cloud

The Future is Here! Are You?

2.5 billion people are connected to social media.

Social media will be effortless and everywhere.

Everything will be connected to social media.

Analogue goes digital and vice versa.

Big data equals big insights.

GO

Mobile

BE

Social

CREATE

Objects

CONNECT

Things

BUILD

Relations

Photo: Sam Howzit 33

Go Mobile

Any Operating System

Any Window Size

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Be Social

Photo: Biger Hartung 35

Create Objects

Before Event

2010-2012

During Event

10 minutes

After Event

3 records

”Long-Tail”

10. Felix Baumgartner’s supersonic freefall from 128k’

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1. PSY – GANGNAM STYLE

Connect Things

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Think Social Media in everything you do!

38 Photo: Anders Frick

But, online is no substitute for offline

Thank you!

Photo: Steve Garner 39

Be smart