techie box office tips for marketers 101

Post on 24-May-2015

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Simple 5 steps to consider when approaching online marketing and box office management for events.

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annette nugent & sarah murphy

Techie Time

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- Increase Measurement - Improve Analysis - Inform Marketing

(REPEAT!)

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annette nugent & sarah murphy

FIT FOR PURPOSE BOX OFFICE

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ENCOURAGE ONLINE BOOKING

annette nugent & sarah murphy

More Data =

More Tools to Use When Making Choices with Limited

Resources

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annette nugent & sarah murphy

TRACKABLE MAILING LISTS

annette nugent & sarah murphy

Web-based email marketing services help you design email newsletters, share them on social networks, integrate with services you already use, and track your results.

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CENTRALISE DATA

annette nugent & sarah murphy

Where you can, keep all booking, information, and reports in one system (or

compatible systems)

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annette nugent & sarah murphy

WEB ANALYTICS!

Where did they come from?Can I find more that way?

Why did they leave?How can I get them to come

back?

annette nugent & sarah murphy

annette nugent & sarah murphy

WEB ANALYTICS!

Basic eCommerce Demographics Social Cross Domain

annette nugent & sarah murphy

annette nugent & sarah murphy

annette nugent & sarah murphy

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