tech talk #4 : mixpanel for enterprise mobile application - hồ ngọc nguyên

Mixpanel For Enterprise Mobile Application

Hồ Ngọc Nguyên

From GotIt! Vietnam

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Content

Difficulty in developing mobile Application

What is Mixpanel and its purpose

What is Mixpanel capable of

How to get started

Q&A

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Developing Mobile Application

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The difficulty

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The difficulty •  When the application is released, User started to

use the application è  What are you planning to do next ? è  How to know the feature is effective ? è  How to improve a feature to be more effective ?

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How to resolve

•  You may want to add feedback or survey to ask users •  Unfortunately, users are not easy to give the

feedback, or to fill in a survey form

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What is Mixpanel •  Mixpanel is a 100% customizable analytics solution that

tracks user actions across platfom

•  Mixpanel allow developers to define the events, an event can be anything – someone uploading a picture, playing an video, view a page....

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Uber using Mixpanel

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How to resolve •  Tracking user events when using the application •  Analyze tracking data to answer the questions

o  What is the new feature to do next o  How to improve current feature o  Whether the feature is effective

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Mixpanel - Event

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Mixpanel - Profile

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What is Mixpanel capable of •  Tracking behaviors of each user as Profile

•  Analyze event data on different charts

•  Send push notifications to users, group of users

•  Track the effective of A/B Testing

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What is Mixpanel capable of •  Developer can define any events that need to be tracked

è PM can base on data to make decision •  User can be tracked as a single profile and Mixpanel

allow us to send push notification to users

•  A/B Testing : each group of user could take an experiment, and then we can collect the effectiveness of each experiment.

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Report

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Send  Push  Notification

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A/B  Testing •  Configurable settings at runtime

è Get the result of experiment

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How to get started •  Gradle configuration

•  Initialize the Manager

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Profile •  Create Profile •  After profile is created, events are tracked by profile •  Profile can have many properties •  Mixpanel Distinct ID

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Send Events •  Trigger an event to be tracked

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Mixpanel  Dashboard

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Q&A

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THANK YOU FOR

LISTENING

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