tci 2013 clusters b2c: trends and opportunities
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Clusters B2C: Trends and opportunitiesGuillermo Ricarte
Breakout Session: Use of design principles to drive innovation in clusters
5 September 2013
B2C Clusters:
Opportunities and Trends
Below the surface
Guillermo Ricarte – Managing Director
g.ricarte@creafutur.com
Creafutur
Observe Analy
ze
Consum
ers
Trends
Oppor
tunitie
s
Business
Innovation
Future
Food
Water&Energy
Cross
Mobility
Design Manufacturing
Industrial Systems
Health
B2C Clusters√
√
√
√
√
√
Desperately seekingfor INNOV(ACTION)
Desperately seeking INNOV(ACTION)
Capabilities
The Three Worlds
The Dazzled Consumer
The Frustrated Consumer
The “Citizen” Consumer
The Three Worlds
The Three Worlds
The Frustrated Consumer
The Three Worlds
/Norway/Japan
1. Demographics2. Globalization & economic (no) growth 3. Neo-ecology
4. Individualization & customization 5. Knowledge 6. Technology & Connectivity
Trends
6. Technology & Connectivity
Trends: Demographics
Smart & Sustainable cities
Million
Ageing of populationGrowth of World Urban Population
2010 20500.02.04.06.08.0
3.5
6.3+80%+
+
=
6. Technology & Connectivity
Trends: Economic (No) Growth
Collaborative Economy
+
=
GDP growth emerging vs developed markets Public debt grows up
The road to Innov(Action)Personas
Cards
The road to Innov(Action)Solutions
The Kids Cluster
The Kids Cluster
The Sports Cluster - Indescat
Indescat
Nº 1 Idea: SAVE & SHOW
System that helps the user to do sports while providing social recognition.
Description:• A smart system is integrated at homes and it helps the user do more sports.
• The system rewards the “energy saving user”, with incentives such as coupons, so that family members are encouraged to do more sports.
• The information generated by the system is on the Web (cloud computing) and it can be analyzed / shared using different devices – Laptop, Smartphone, Tablet, etc.
• The system is connected with other users.
Target
RANK #
A BCD
1-5
5-10
+10
http://www.s2h.com/
Inspires: Switch2Health rewards users for doing physical exercise.
“I want to come up with new/innovative ways to make people do sports”
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