tbn mdc '10 - martin geake - people profit planet (send a cow)

People, Profit, PlanetCreating Wealth in Africa

Holistic approach……Sustainable solution

Social

Development

Sustainable Agriculture

Livestock

Delivering real impact Lives transformed

• 300,000 lives transformed by 2015

• More than 2 million will benefit indirectly

• Building communities

• Creating small businesses

• In harmony with the environment

People first

• Over 100,000 people in seven countries

• Working through groups

• Delivering skills, self confidence, dignity and respect for lasting change

• Sharing knowledge and learning across communities

Profit for all

• Beyond food security / 3 meals a day

• Sustainable businesses providing an income for education, health and housing

• Employment for the local community

• Educated children – a generation of hope

Planet aware

• Conserving not consuming - using local resources

• Capturing carbon

• Retaining and improving the soil

• Harvesting and conserving water

• Planting trees, using fuel efficient stoves

Maximum impact -Learning, sharing & scaling up

• Peer farmers

• Research and evaluation

• Partnerships

• Pass it on Principle

• Multiplier effect

Passing the benefits to all

120

120

40240

2000

Group

Farmers

Farmers

People

PASS IT ON

People

MULTIPLIER EFFECT

People

It costs £30,000 to lift a group out of poverty for good.

Strong communitiesSocial development

Planet conservedSuccessful entrepreneurs

Creating Wealth in Africa