tango, samba and mariachis: the latin america mobile market

The Latin American Mobile Market

What is

Latin America?

Smartphone Penetration

http://www.worldpopulationstatistics.comBase: Total Population

Argentina: 12,988 million

Brazil: 55,809 million

Mexico: 43,441 million

Internet Usage (mobile)

%

Country

Daily

0

25

Argentina Brazil Mexico

50

75

100

Base: Smartphone Ownershttp://www.worldpopulationstatistics.com

95 86 97

Base: Smartphone Ownershttp://www.worldpopulationstatistics.com

Activities on Smartphones (used last 7 days)

%

Country

0

25

Argentina Brazil México

50

75

100Used an app

Browsed the internet

Purchased a product

Accessed a social network

Downloaded or bought apps or else

Played games

Base: Smartphone Owners

In Mexico, more than 40% of Smartphones users play games on their mobile.

In Brazil, more than 40% browse the internet in their phones.

In Argentina, more than 55% access a social network on their cell.

Base: Smartphone owners

But do they play?

MILLIONSOF

PEOPLE

2013 Global Market Reportwww.newzoo.com

Global Populations vs Gamers (2013)

NAM0

200

400

600

800

1000

1200

Total Population Online Population Active Gamers

West Europe LATAM APAC (others)

Source: http://www.applift.com/The-Global-Mobile-Games-Market.pdf

Source: RocknRoll Game StudiosLATAM Smartphone Game Publisher

Most of the studios do“WORK FOR HIRE” jobs

for US and European companies.

300

37%

Small and mid size studios

Try to developtheir own original IP game

22%Gets any external help

15% Have any contactwith a publisher

5%Gets a publishingdeal

Source: RocknRoll Game StudiosLATAM Smartphone Game Publisher

3% Gets featuredin the app store

And some of them even manage to get awards and work

with top worldwide brands.

Next Big Thing?

QUESTIONS?. . .and thanks for listening.

SABRINA CARMONAsabrina.carmona@bhvr.com