taming the data deluge: how advertisers and publishers can win at the big data game

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Signal Chicago, 9/11/2012

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Why Solve Advertising?

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Save Media, Save the World

Save Marketing, Save the Economy

Advertisers are Lovable and Incorrigible

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An Age of AI

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An Age of Big Data

The Marketer’s Dilemma

“There is no point in collecting and storing all this data if the algorithms are not able to find useful patterns and insights in the data….”

Jon Kleinberg, Cornell

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Advertising That LearnsSM

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Publishers Win with AI, Too

“Our partnership with Audience Accelerator has not only helped us scale our own inventory, but has also helped us add complex audience targeting to our product mix.”

Richard JalichandraMapMyFitness CEO

“Our partnership with Audience Accelerator has allowed us to further customize our offering to reach even deeper into affluent and influential audiences. “…it also drives better performance for our advertisers.”

Skip BrandMartini Media CEO

Artificial Intelligence Scales

74 of the Ad Age 100

43 of the Fortune 100

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Key Takeaways

AI is here to solve advertising It’s time to radically rethink

manual business practices Audacity often wins in the end

Audacity Often Wins in the End

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George H. John, PhD@gjohn

CEO & Founder