talksport & capital one: capital one cup
Post on 26-Feb-2016
30 Views
Preview:
DESCRIPTION
talkSPORT & CAPITAL ONE: CAPITAL ONE CUP . Aim: To communicate naming rights in their first year of sponsorship . 73% of listeners aware had the intention of taking out a Capital One credit card, compared to 63% of non-listeners – a 16% uplift. Cross-Platform Campaign . - PowerPoint PPT Presentation
TRANSCRIPT
talkSPORT & CAPITAL ONE: CAPITAL ONE CUP
Aim: To communicate naming rights in their first year of sponsorship
Cross-Platform Campaign
High-impact print campaign
Engaging Social Media Debates
Giving fans a voice
Sponsored live commentaries across the
tournament
73% of listeners aware had the intention of taking out a Capital One credit card, compared to 63% of non-listeners – a
16% uplift
top related