taking care of business note 6
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TAKING CARE OF BUSINESSNOTE 6
Introduction to Business BBI2O1
TAKING CARE OF BUSINESS Not only do businesses take care of the three
basic survival needs of consumers: food, shelter and clothing … they also sell many consumer wants from luxury cars to chewing gum
Deciding which goods and services to offer takes a great deal of thought but also risk-taking
Businesses must make many decisions so they are both: Successful Provide for the needs and wants of consumers
BUSINESS RESPONDS TO CONSUMERS By studying consumer behaviour, businesses try
to create an environment to promote sales and increase profit
Three factors help determine when customers buy: Time Spent in Store Contact Time Waiting Time
Table 2.1 Time Spent in StoreType of Store Buyer Non-buyerElectronic Store 9 min. 29 sec. 5 min. 6 sec.Toy Store 17 min. 10 min.
TIME SPENT IN STORE The time spent in the store is the most
important factor in determining whether or not a customer will buy
What things have stores done to increase the time customers spend in stores?
CONTACT TIME Contact time or [Interception time] is the
amount of time a customer spends with a store employee
As contact time increases… the chances of a customer buying increases
In what ways do stores try to increase – contact time?
WAITING TIME Waiting time is amount of time a customer is
able to enter the store and leave it Lineups discourage customers from buying
and being able to pay for their goods and services
What ways have business responded to decrease waiting times?
SETTING UP AN EBUSINESS In developing an eBusiness you will neet:
A domain name A website Web Pages An online payment method A distribution system
Measures of your online success include: Online sales The number of Web site hits The number of referrals in social media
INTERNET SHOPPERS IN CANADA
Targe
t populati
on(2)
Internet
users f
rom an
y locati
on(3)
Internet
shoppers
(4)
Electr
onic ord
ers(5)
Window shoppers
(6)
Direct p
urchase
s(7)
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
Internet Shoppers in Canada- 2009
Count
Source: Statistics Canada CANSIM Table 358-0135 www.statcan.gc.ca
FREQUENCY OF INTERNET PURCHASES
Computer so
ftware
Computer hard
ware
Music(6)
Books, m
agazin
es an
d on-line n
ewsp
apers
Videos a
nd digital
video
discs (
DVD)
Other en
tertai
nment p
roducts
(7)
Food, co
ndimen
ts an
d bevera
ges
Prescri
ption drugs
Other hea
lth products
, beau
ty an
d vitam
ins
Clothing, jew
ellery
and ac
cessorie
s
Houseware
s(8)
Consumer
electr
onics(9)
Automotive products
(10)
Trave
l arran
gemen
ts(11)
Flowers
, gifts
Sports
equipmen
t
Toys
and ga
mes
Real es
tate
0
10
20
30
40
50
60
Internet Shopper vs Window Shopper - Canada 2009
OrdersWindow Shoppers
Percent
Source: Statistics Canada CANSIM Table 358-0136 www.statcan.gc.ca
INTERNET COMMERCE BY SOURCE
Electronic orders by Source in Canada -2009
Canada Elsewhere
Number of orders 54,043,700 41,625,800
Average Number of Orders 5.1 3.9
Value of Orders in Canadian $$9,082,034,0
00$5,989,028,4
00Average value of Order per person in Canadian $ 855.80 564.30
Source: Statistics Canada CANSIM Table 358-0137 www.statcan.gc.ca
INTERNET COMMERCE IN CANADA 2009
Orders paid directly over the Internet (with a credit card or debit card)
Orders paid by credit card over the telephone
Orders paid on delivery (cash on delivery)
Orders paid by cheque
Other type of payment
0 10 20 30 40 50 60 70 80 90
Internet Commerce by Type of payment - Canada 2009
Percentage
Source: Statistics Canada CANSIM Table 358-0138 www.statcan.gc.ca
TOP 5 REASONS WHY PEOPLE HESITATE TO BUY ONLINE
Reasons why People Hesitate to Buy Online
81% Worry about unreliable or dishonest retailers72% Don’t want to deal with the HASSLE to return goods69% Worry about credit card number misuse63% Don’t want to deal with follow up junk mail62% Want to see and touch the goods they buy
TASK Go to the following site and answer the
questions at the bottom of the page. https://
sites.google.com/site/misskingonlineshopping/is-shopping-online-a-good-thing/advantages-and-disadvantages-for-the
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