take a look around!!

By: Ana Milena Guerrero Córdoba

Celling & FloorBig format stores have very

shinning floor and high cellings to create the

ilusion of having more space

Sex Sells

FragrancesLots of stores have a particular

smell.They should sell their fragrances

so people can remember the store or “the experience” at

DecorationIf the store shows the

“whole look”, customers would like

to buy everything

MusicPeople stays for more time in a restaurant with

nice and soft music

Not too warm…not too cold

The perfect environment is “fresh”

Lots of merchandise???

It depends on the kind of store, the cheaper the product, the more quantity in the store

Popular Store at the DownTownBoutique at the mall

PersonnelShould reflect the image of the store

People SalesThe idea of saving is great for customers. The word “On Sale” is

Big and colorfull signboards draw in people

People TouchingThey want to hold and

feel the product

People Free Samples They want to taste and smell

CustomersWomen like to buy clothes with friends, Men go aloneFemale salespersonnel can

influence the decision

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