t x dot

9b) Website, without Consultant

TxDOT

Old Home Page

2

By early 2012, the amount of information on TxDOT.gov was exceeding the capabilities of the existing design.

− Too many options and images under “Quick Links”

− Too many “What’s New” links− Too many options overall

New Home Page

3

Our new home page welcomes visitors with clear organization and a more elegant look and feel.

− Clean lines− White space− Clear audience-based paths− Links to the most popular

content− Customizable news based on

user location

Mobile Home Page

4

Going Mobile

− Because 11 percent of users were accessing TxDOT.gov with a mobile device, we developed a mobile site.

Mobile Device Use

Mobile Web

5

Page Views

Unique Visitors

Visits

0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 1,000,000

359,346

235,065

887,357

Careers

6

Opportunities

− To make the job search process simpler for everyone, we created an easy-to-use, graphically driven career search page.

Media Room

7

News Around the State

− Listed by TxDOT district, local news is now easy to find.

− In the Media Room page, the media now has a single source for news, podcasts and public awareness campaigns.

Get Involved

8

Public Involvement

− Citizen involvement is critical to TxDOT. We developed a clean interface for finding local hearings and meetings, volunteer opportunities, and committee information.

− The next three upcoming meetings are displayed, with the full schedule one click away.

Driver Audience

9

User-centered Design

− Audience pages serve as portals to content relevant to the needs of a particular user group.

− The Driver page provides information to the general public on travel, tourism and safety.

Government Audience

10

Federal, State and Local Governments Information and Assistance

− Audience pages also feature specialized banners.

− The “How Do I” section guides users to the most popular content.