t. ramach euromonitor - 10.05.11 to be published

EuromonitorEuromonitor 20112011

Cyprus, 6 May

Participants: NAC members (27)

1. Business development 20102. Forecast for 20113. Effectiveness of advertising4. New business activity5. Association profile

Overview

1. Business development 2010

In my view the business year 2010 for the member agencies was

23% 0%

6%

23%

48%

2009

• Very good (3)– Austria, Switzerland, Sweden

• Good (8) – Belgium, Denmark, France, Germany, Lithuania, Poland,

Slovakia,Turkey• Average (8)

– Bulgaria, Croatia, Cyprus, Hungary, Netherlands, Romania, Slovenia, UK

• Rather poor (2) – Czech Republic, Portugal, Spain

• Poor (2)– Ireland, Italy, Greece

Turnover trend 2010

What was the structure of your memberagencies’ income in 2010?

20092009

Has clients’ behaviour towards investment changed during the last year because of the recent

economic recession?

Reasons in case of an increase:

1

2

3

Most important topics for yourassociation:

Has clients’ spending on marketing changed in the last year due to economic reasons?

YES – 100 %

Has clients’ spending on marketing changed in the last year due to economic reasons? In which

disciplines?

Has clients’ behaviour changed because of the recent economic recession?

YES – 100 %

Due to the recent economic recessionclients:

There is an increased need for:

What measures did clients take to react to economically difficult times?

2009

100%

45%

23%

90%

In the tense economic climate, communication has become…

40%

2. Forecast for 2011

How do you estimate the turnover trend for the agency industry in 2011?

32%

0%

35%

42%

2009

How do you estimate the development of ad expenditure in the individual sectors in 2011?

2. Forecast for 2011

Opportunities

How important will the following factors be in 2011? (5=very important)

How important will the following factors be in 2011? (5=very important)

2. Forecast for 2011

Threats

How strongly will the following factors influence &/or pre-occupy agencies in 2011? (5=very strong)

3. Effectiveness of advertising

Which of the following criteria do clients use to measure communication effectiveness?

4. New business activity

Where do the majority of international pitches in your country come from?

What is the importance of pitch consultants in your country? 5= very important

Is it increasing/decreasing?