symbolic convergence theory of ernest bormann

Week 10

Symbolic ConvergenceTheoryof Ernest BormannPresented by : Raka Tantra D. Pamungkas Afriana Dyah R Putri Hutajulu

The London School of Public RelationsMA in Communication Studies2012

But I gotta, kn-kn-know

what’s your fan-ta-ta-sy

SymbolicConvergenceTheory

What’s your fantasy?

Have a Beautiful good Looking Girlfriend?

Or Funny Boyfriend?

As funny I mean tall, good looking boyfriend with nice abs

Or Meet Someone Famous?

Or be a filthy Rich guy from Notable Family?

“Fantasy” in Symbolic Convergence Theory

So what is this Symbolic Convergence Theory?

Symbolic Convergenc

eTheory(SCT)

“Sharing fantasy in a small group that will create

symbolic convergence”

This is Part Where we should Play the

Video…..Push the Play button

SCT was firststarted in small group communications with all member fantasies or dramatizing massages.

Fantasy

Fantasy

Fantasy

Fantasy

Fantasy

Shared Fantasy / Dramatizing Messages

Symbolic Cue

Fantasy Chain

Cohesive bond

Destruction Chaos

Symbolic Converge

nce

Fantasy Themes : meaning, emotions, motives, actions.

How all these converged?

SYMBOL

Large Group?

Track the background, Set the future

Fantasy Theme Analysis: their social reality and

their rhetoric

Rhetorical Vision

Uniqueness

Fantasy makes group alive

As communication scholar, we learn that purpose driven destiny of company or anyone interest is even determined by the existence of fantasy.

To make your life alive, live up your fantasy!

WeaknessesThe theory is too simple = too emphasizing the fantasy

Symbolic Convergence is not sufficient cause cohesiveness

Not always sharing the fantasy, as by stating fantasy already forms a group discussion

Shared Fantasy Cohesiveness

Flat Not Convergent

Various background should be highlighted as well

Conclusions

According to the theory, what is fantasy for you?

How important is the fantasy for you?

Is there any other significance for group discussion besides fantasy?