sxsw speaker submission_effectiveui_07252014

July 25, 2014Presented by: Patrick Vinson

Can Good UX Be Too Good?

What is Good UX?

Good UX does its jobWhat is Good UX?

Good UX does its jobIt works in harmony with business and customer expectations

What is Good UX?

Good UX does its jobIt works in harmony with business and customer expectationsIt’s considerate of users

What is Good UX?

But more than that...What is Good UX?

Good UX can be beautifulWhat is Good UX?

Good UX can be beautifulIt can be innovative

What is Good UX?

Good UX can be beautifulIt can be innovativeIt can be delightful and inspiring

What is Good UX?

Good UX can be beautifulIt can be innovativeIt can be delightful and inspiringIt can establish a connection with the user that goes deeper than requirement

What is Good UX?

So can Good UX be too good?

Well, arguably, yes it canSo can Good UX be too good?

Non Profit OrganizationsSo can Good UX be too good?

Non Profit OrganizationsConservative Image Businesses

So can Good UX be too good?

So what are the implications?

Businesses adopt trend-following UXSo what are the implications?

Businesses adopt trend-following UX“Nobody ever got fired for buying Windows”

So what are the implications?

Businesses adopt trend-following UX“Nobody ever got fired for buying Windows”A pain avoidance mindset

So what are the implications?

Trend-following is not innovationSo what are the implications?

Trend-following is not innovationIt’s safe and therefore expected

So what are the implications?

Trend-following is not innovationIt’s safe and therefore expectedIt’s boring your user base

So what are the implications?

Trend-following is not innovationIt’s safe and therefore expectedIt’s boring your user baseIt’s limiting your potential

So what are the implications?

Innovation is being out frontSo what are the implications?

Innovation is being out frontIt’s breaking some rules

So what are the implications?

Innovation is being out frontIt’s breaking some rulesIt’s raising the bar

So what are the implications?

So can Good UX be too good?

Well, no...So can Good UX be too good?

Well, no...HELL NO!

So can Good UX be too good?

Businesses, customers, and the designers who serve them can and should demand more

Good UX can’t be too good!

There are a lot of great examplesout there

Good UX can’t be too good!

There are a lot of great examplesout thereUse the power of beauty

Good UX can’t be too good!

There are a lot of great examplesout thereUse the power of beautyUse the power of delight

Good UX can’t be too good!

There are a lot of great examplesout thereUse the power of beautyUse the power of delightUse the power of storytelling

Good UX can’t be too good!

Abandon the pain avoidance mindsetGood UX can’t be too good!

Abandon the pain avoidance mindset“Pain is weakness leaving your body”

Good UX can’t be too good!

Abandon the pain avoidance mindset“Pain is weakness leaving your body”Embrace the horror, baby!

Good UX can’t be too good!

Work for a way to have it all

Good UX can’t be too good!

888.310.5327 / effectiveui.com© 2014 EffectiveUI, Inc.

Thank You!