svfi feb2016 customer development - ben larson

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@ P i t c h T o B e n

i n . b l a r s o n . c o m

The First Rule of 

CUSTOMERDEVELOPMENT& RESEARCH

by Ben Larson

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BLarson.com

@ P i t c h T o

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RULE No.1

CustomerDevelopment

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STOP TALKING

ABOUT YOUR

IDEA@ P i t c h T o B e n

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INTERVIEWS

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QUESTIONNAIRS

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@ P i t c h T o B e n

https://blog.kissmetrics.com/26-customer-development-resources/

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PRIMARY GOAL

Reduce Risk@ P i t c h T o B e n

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IDENTIFY YOUR ASSUMPTIONS

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 YOUR JOB:KILL YOUR IDEA

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The

SeppukuPitch

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BLarson.com

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BLarson.com

article: customers.blarson.com

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I AM NOT

MY IDEA.@ P i t c h T o B e n

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I AM THE

SOLUTION.@ P i t c h T o B e n

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The First Rule of 

CUSTOMERDEVELOPMENT& RESEARCH

by Ben Larson

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RESEARCH:OWN YOUR DOMAIN

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@ P i t c h T o B e n

i n . b l a r s o n . c o m

The First Rule of 

CUSTOMERDEVELOPMENT& RESEARCH

by Ben Larson