svfi april 2, 2013 vison & values justin wilcox slides

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 1/29

Product Vision vs Personal Vision

Justin Wilcox

Blog: CustomerDevLabs.com

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 2/29

Your Product Vision?

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 3/29

Why is that your vision?

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 4/29

Visionary Products

• Handheld device

• Web access

• Tons‐o‐apps

• Change the

 world

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 5/29

Apple Newton

• Released: 1997 

–

14 years

 before

 iPhone

• Absolutely visionary

• Complete failure

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 6/29

Visionary Products?

• iPod

• iPhone

•iPad

• Tons of 

 MP3

 players

• Newton, Blackberry, etc.

•iPhone

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 7/29

You’ve been lied to

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 8/29

      T     r     u     e      V      i     s      i     o     n

     a     r     y

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 9/29

Invented the automobile

Henry Ford…

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 10/29

Invented the assembly line

Henry Ford…

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 11/29

1st combine assembly line + cars

Henry Ford…

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 12/29

“If  I asked customers what they 

wanted…they would have said 

‘faster horses’”

Henry Ford…

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 13/29

You’ve been lied to

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 14/29

Visionaries are myths.

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 15/29

What’s the problem?

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 16/29

2 Problems

 with

 Visionaries

1. What if  you’re wrong?

2. You’re always wrong

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 17/29

Why listen to me?

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 18/29

What do you want?

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 19/29

How will you change?

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 20/29

Why do you want that change?

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 21/29

Pass up your Product Visions

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 22/29

What do you seek?

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 23/29

Big finish…

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 24/29

Does Santa Claus exist?

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 25/29

Does the Easter Bunny exist?

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 26/29

Do visionaries exist?

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 27/29

Why is visionarism dangerous?

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 28/29

What ? reveals your vision? 

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 29/29

How will I change?

Justin Wilcox

Justin@CustomerDevLabs.com

Blog: CustomerDevLabs.com