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Coldwell Banker ShooltzMarketing Presentation
110 S. Washington Street
Oxford, MI 48371
(248) 628-4711
Prepared by:
Suzanne “Suzie” Curtis
Coldwell Banker
Coldwell Banker Shooltz
Transaction Process
Marketing Plan
Pricing Analysis
Market Trends
Company Overview
Coldwell Banker
• Founded in 1906• Over 4,000 offices internationally• More than 126,000 sales people in 30
countries• 120 + offices in Michigan referring buyers
and sellers
Coldwell Banker Shooltz
• North Oakland County’s premier real estate company
• Serving the area for over 35 years• 45+ full time Realtors®• Annual sales volume of
approximately $100,000,000• Exclusive Lifetime Homecare
Service
Coldwell Banker Shooltz
• Largest local market share
Market Share - 2005 Lake Orion/Oxford
Coldwell Banker Shooltz
15%
Coldwell Banker Schweitzer
6%Century 21 Real Estate, 217
6%
J ohn Burt Realty, GMAC
8%
Century 21 Town & Country
8%
Real Estate One8%
Indianwood Real Estate
4%J ack Christenson
3%
Re/Max Encore II3%
Century 21 Hallmark West
2%
Max Broock Realtors3%
Re/Max North2%
Other Offi ces Combined Total
29%
Weir Manuel Snyder & Ranke
1%
Keller Williams Realty
2%
Transaction Process
What will the transaction process look like?
Our professional services as Realtors® include:
1. Research the market & determine price
2. Provide staging recommendations & photograph property
3. Promote & market your property to the real estate community and identify buyer pool
4. Present the property
5. Arrange showings & share feedback
6. Adjust strategy
7. Present, explain & negotiate all written offers
8. Manage all steps of the transaction
9. Arrange & attend closing
10.We will be available for all post closing needs for you, your family & friends
“We will be with you every step of the way, before, during and after the sale”
Marketing Plan
Marketing Plan
Print Media
Internet Advertising
Property Tour
Local Promotion & Signage
Optional Marketing Efforts
Property Preparation
Exclusive Home of Lifetime Homecare Service“Free Handyman for Life”
Print Media
Internet Promotion
coldwellbanker.com
moveinmichigan.com
cbshooltz.com
realtor.com
realestate-mls.com
Property Tour & Signage
• 45 full time agents
• Weekly
• Immediate feed back for
strategic adjustments
•Internationally recognized yard sign
Shooltz Realty
248 628-4711
Optional Marketing Efforts
• Open house• Broker open house• Target mailing campaigns• Reverse prospecting• Door to door prospecting
Property Preparation
Exterior Keep lawn mowed, watered and edged. Trim
shrubs. Tidy up grounds, patio, decks, driveway & garage. Clean up after pets.
Be sure front door is scrubbed clean or painted if necessary. First impressions are everything!
Interior Review each room of your home Paint any room needing attention Clean carpets & drapes if necessary Clean windows Remove clutter Fill all light sockets with high wattage bulbs Pay close attention to the kitchen & bathrooms Make sure pet areas are clean and free of odor Discuss importance of a Home Warranty Plan
with your agent
It is important to look at your house through “buyers’ eyes.”
Pricing Analysis
Pricing
What affects market value
Pricing your property
Best obtainable price
What Affects The Market Value Of Your Property?
What affects market value
Physical qualities of your property Location Age Size of house and lot Floor plan and architectural style
• Market Conditions
Interest rates and availability of financing Buyer demand Prices of recently sold
properties State of the economy Seasonal demand
• The Competition The number of similar
properties for sale Their prices, financing terms,
location and physical condition
What does not affect market value
Original price
Needed proceeds
The cash proceeds you want or need from the sale
The cost to re-build it today
Your investment in improvements
Opinions
What people say your property is worth
Pricing Your Property
The higher a property is priced above realistic market value, the more time it will take to sell and the less interest it will attract.
Overpricing
•Loses interested buyers
•Attracts wrong prospects
•Eliminates offers
•Helps sell the competition
•Frequently results in selling the home for less than it would have sold for if priced right at the outset
•Can cause appraisal problems
•If your property is priced right, more buyers will be interested when it first hits the market
•Since mortgages are based on fair market value, not the sale price, more buyers will be able to consider your property when it is priced competitively
How to determine the Best Price Obtainable For Your Property?
We will conduct a Strategic Pricing Analysis
to give you a solid foundation for the realistic pricing of your property by researching the
following:
• Currently for sale propertiesShows the properties that are competing for buyers’ attention right now.Home buyers engage in comparison shopping. They will not pay more for a property than they could pay for another, similar one.
• Did not sellDemonstrates what buyers have not been willing to pay under current market conditions
• Recently sold propertiesReveals what buyers have actually paid for similar properties
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