sustainability joint adventures

© A. A. KellermannSustainability Unlimited

Dare to be a social entrepreneur.Dare to be a social entrepreneur.

TBLITBLIParis 15/11/07Paris 15/11/07

Sustainability UnlimitedSustainability UnlimitedAnastasia A. KellermannAnastasia A. Kellermann

© A. A. KellermannSustainability Unlimited

Who am I?Who am I?Anastasia Kellermann, 39, American/Dutch, Anastasia Kellermann, 39, American/Dutch,

entrepreneur, trainer, coach, writer, entrepreneur, trainer, coach, writer, speaker on Sustainable Leadershipspeaker on Sustainable Leadership

Planet Planet --> international (environmental) law > international (environmental) law ((LeidenLeiden, Paris, New York), Paris, New York)ProfitProfit--> M&A lawyer, joint ventures, > M&A lawyer, joint ventures, bankingbankingPeoplePeople--> sustainability ING, interviews > sustainability ING, interviews CEOs & pioneers CEOs & pioneers --> S> S--FactorFactor

What is What is ‘‘social social entrepreneurshipentrepreneurship’’??

© A. A. KellermannSustainability Unlimited

What is social entrepreneurship?What is social entrepreneurship?

…… is is ‘‘personal creative entrepreneurshippersonal creative entrepreneurship’’…… is not charity, but smart businessis not charity, but smart business

““The glory is not in never falling but in The glory is not in never falling but in rising again every time you fall.rising again every time you fall.””““Ask not what the world wants from you. Ask not what the world wants from you. Ask what you need to come alive. The Ask what you need to come alive. The world needs you to come alive.world needs you to come alive.””

Why do companies Why do companies need social need social

entrepreneurship?entrepreneurship?

© A. A. KellermannSustainability Unlimited

So

lidarity

Eco

. eff

icie

ncy

Globalisation

Regionalisation

What do people want vs. what do people get?

The end of Ideology(Fukuyama)Endless boomFree market

8%

Our Common Future(Brundtland)SolidaritySustainable development

44%

Clash of Civilisations(Huntingdon)Power politics

15%

Small is beautiful(Schumacher)No Logo (Klein)

33%

Source:RIVM

© A. A. KellermannSustainability Unlimited

Why do companies need social Why do companies need social entrepreneurship?entrepreneurship?

Sustainability targets: climate change, Sustainability targets: climate change, biodiversity, biodiversity, milleniummillenium development goals development goals SRISRIInnovationInnovationCultural Cultural CreativesCreativesRise of BRICRise of BRICWar on talentWar on talentChange of cultureChange of culture

© A. A. KellermannSustainability Unlimited

What is the challenge for social What is the challenge for social entrepreneurs? entrepreneurs?

““You cannot solve the problems You cannot solve the problems with the same system that with the same system that created the problems in the first created the problems in the first place.place.””

Albert EinsteinAlbert Einstein

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Dare to change the system.Dare to change the system.

© A. A. KellermannSustainability Unlimited

Sustainability asks Sustainability asks for for ‘‘sustainable sustainable organisationsorganisations’’

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People Planet ProfitPeople Planet Profit

© A. A. KellermannSustainability Unlimited

When is an When is an organisationorganisationsustainable?sustainable?

““An An organisationorganisation can only become can only become sustainable if its impact on people, planet sustainable if its impact on people, planet and profit plays a balanced role in every and profit plays a balanced role in every decision at every level.decision at every level.””

© A. A. KellermannSustainability Unlimited

Inside out, outside in.Inside out, outside in.

Social entrepreneurs help change the Social entrepreneurs help change the system.system.

Social entrepreneurs help make Social entrepreneurs help make organisationsorganisations sustainable.sustainable.

How do sustainability How do sustainability joint adventures help joint adventures help

develop social develop social entrepreneurship?entrepreneurship?

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DareDare toto createcreate..

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Dare to explore the unknown Dare to explore the unknown together.together.

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Dare to imagine.Dare to imagine.

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Dare to work together Dare to work together ……

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……and compete at the same time.and compete at the same time.

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Dare to innovate together.Dare to innovate together.

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Dare to join the Dare to join the ‘‘enemyenemy’’..

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Dare to experiment.Dare to experiment.

Dare to go out of the box.Dare to go out of the box.

Transports 60 Transports 60 tonnestonnes1 tram instead of 4 trucks1 tram instead of 4 trucksCosts are less than per truckCosts are less than per truckWin win for everyoneWin win for everyone

© A. A. KellermannSustainability Unlimited

Dare to let go of your ego.Dare to let go of your ego.

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Dare to become CO2 neutral.Dare to become CO2 neutral.

© A. A. KellermannSustainability Unlimited

Questions?Questions?You can ask any questions nowYou can ask any questions now……

Or in the breakOr in the break……

Or write to Or write to akellermann@sustainabilityakellermann@sustainability--unlimited.comunlimited.com..

Or see Or see www.sustainabilitywww.sustainability--unlimited.comunlimited.com. .