sustainability as a driver for successful associations

Lucy GoodchildPress & Communications Manager, Global Reporting InitiativeGuy BigwoodPast-President GMIC, MCI Group Sustainability Director May 12

Sustainability as a driver for Successful Associations

MEMBER

VALUE

“The question of reaching sustainability is not about if we will have enough energy, enough food, or other tangible resources …

The question is:

will there be enough leadersin time?”

Dr. Karl Henrik Robèrt, Founder The Natural Step

Today’s session

Sustainability affecting associations

Smart associations

Case Studies

Impacts of global change

Frankfurt, 21 May 2012

Who are we?

GRI’s Mission

To make sustainability reporting

standard practice by providing guidance

and support to organizations.

GRI Reporting

Framework is the de

facto standard for

sustainability

disclosure

11 44122 139 166

274373

516

709

1116

1491

1849

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Year Growth

2010 24%

2009 34%

2008 57%

2007 37%

2006 38%

2005 36%

2004 65%

2003 19%

2002 14%

2001 177%

2000 300%

1999 base year

%

Global 250 report usingGRI Guidelines

Trusted advisors toGOVERNMENTS

ASSOCIATIONS

DESTINATIONS (CVBs)

CONVENTION CENTERS

CERTIFICATIONSTANDARDS

MCI SustainabilityServices

Group Sustainability

Director

Our mission

Inspire, educate and support leaders of all levels and disciplines

who will manifest the

transformation of the global meetings industry towards

sustainability

If we said

SUSTAINABILITYwhat is the first thing that comes into your

head?

Global change?

2050100005 000 bef. JC10 000 bef. JC

5 million250 million in 1

1 billion in 1800

3 billion in 1960

5 billion in 1987

7 billion in 2011

2 billion in 1930

9 billion in 2050

The world

populationis increasing

Our world today and tomorrow

Source: Global Footprint Network

ASustainable

Future

Current Reality

Living beyond the limits of earth´s

system

Source: The Natural Step

Sustainable Supply

Sustainable Demand

Venue, Date

The 99% have had enough

Opportunity – the Green Economy

$5.7 Trillion

Low carbon and environmental servicesand products market in 2015 (18% growth in 4 years)

28-mai-12 19

ACCELERATEINNOVATION

Reduce RISKS!

MAXIMIZEOPPORTUNITIES

Smart associations are

SEIZINGthis opportunity

Smart associations are using sustainability

toINCREASE MEMBER VALUE

ACCELERATE CHANGEDRIVE EFFICIENCY

Communicating sustainability

US Associations involved in GRI

Professional/Issue Oriented GRI Organizational

Stakeholders (OS):

• National Association of Environmental

Managers (NAEM)

• US Green Building Council (US GBC)

• Chief Responsibility Officers Association (CROA)

• American Society of Safety Engineers (ASSE)

• American Society and Health in Sustainability

(ASHS)

• Center for Safety & Health in Sustainability

(CSHS)

• American Industrial Hygiene Association (AIHA)

• Net Impact (NI) – university students interested

in sustainability careers

• Entrepreneurs Foundation (EF)

• Committee Encouraging Corporate Philanthropy

(CECP)

• CERES

• US SIF

• Investor Environmental Health Network (IEHN)

Industry OS:

• Electric Power Research Institute (EPRI) – all the

major North American Utilities

• Automotive Industry Action Group (AIAG) – all

the major auto companies and their suppliers

• US Dairy – all the major producers and suppliers

to the dairy industry

• VHA – cooperative supplier initiative in

healthcare industry

• Meeting Professionals International (MPI) –

media/events

Major international Associations with interest in

sustainability

• ASAE – American Society of Association Executives

• APICS: Association for Operations Management – 40.000 members

• ASME: American Society Mechanical Engineers – 120.000 members

• ASCE: American Society of Civil Engineers – 140.000 members

• PMI: Project Management Institute – 600.000 members

• ASQ: American Society of Quality –

• Retail Industry Leadership Association (RILA) – retailers and key stakeholders

• Electronic Industry Citizenship Coalition (EICC) – electronics industry and suppliers

• American Hoteliers & Lodging Association (ALHA) – travel / tourism

• American Chemical Society (ACS) – chemical companies

What are you doing to help your association, members, or sector be more sustainable

Where are you integrating sustainability?

SUSTAINABILITY

OPERATIONS

TALENT

EDUCATION

PRODUCTS&

SERVICES

GOVERNANCE

COMMUNICATION

MCI Sustainable Association Framework

Governance Talent Event & Office Operations

• Develop Vision and strategy• Define objectives and metrics• Ensure accountability and

performance• Implement & maintain good

business ethics• Produce a sustainability report

• Engage & communicate sustainability strategies to employees

• Promote employee wellness, health and safety

• Promote diversity & labour rights

• Ensure human rights

• Reduce energy & water consumption

• Increase energy efficiency and use of renewable energy

• Reduce waste management, resource usage & recycling

• Improve technology efficiency• Use IT systems to manage

sustainability

Products and Services Education Communication• Create and offer services to help

members implement sustainability

• Provide measurement and reporting tools & advice

• Offer consulting services

• Develop leadership education

• Implement official training programs

• Create and provide guides and reports

• Engage with leadership & raise awareness of business case

• Engage with government bodies. Advocate change & influence legislation

• Share best & next practices

Where do you integrate sustainability into an organisation?

MCI Sustainable Association Framework

Communicating sustainability

Sustainability Reporting

What is sustainability reporting?

• Disclosure on economic,

environmental, social and

governance performance

• Stakeholder focused

• Bridging financial and

other types of

performance

• Continuous improvement

GRI Sustainability

Reporting Framework

• Guidelines: How to

report

• Indicator and Technical

Protocols: what to

report

• Sector Guidance

Case Study: Sector transformation

Greater

engagement

between the

investment

community and

ICMM and its

members.

Benefits

Case Study: Operations

Saved 600.000€through sustainabilityprogram

EUROPEAN WIND ENERGY - HOTEL EVALUATION

Increasing trend in reporting

Case Study: Operations

Carbon Footprinting

Waste Management Benchmarking

We hope that all of the Vinos de Chile

A.G member wineries… will prepare

GRI reports for their performance. This

will enable these companies to

fulfill the Swedish market

requirements and will set them apart

in other markets as well. The reports

will also serve as a management tool

for continuous improvement.

Making sustainability relevant

Global change

The Business

CA$€for sustainability is about

minimizing risks and maximizing opportunities

Sustainability as a driver for Successful

Associations

• New services and products

• Education and training

• Promotion and recognition

INCREASE MEMBER

VALUE

• Advocacy

• Communication

• Talent motivation

ACCELERATE CHANGE

• Events

• Operations

• Reporting

DRIVE EFFICIENCY

ASSOCIATIONSAre MULTIPLIERS

Of SUSTAINABILITY

They provide access to

the thousands of

Companies

and People

Frankfurt, 21 May 2012

Don’t reinvent the

wheel!

What are you going to do to drive

sustainability into your association or

society

THE ENDalmost

Recruiting associations for the 2013

Conference on Sustainability and

Reporting23rd -25th May 2013

For more info

Goodchild@GlobalReporting.org

www.globalreporting.org

Guy.bigwood@mci-group.com

www.greenmeetings.info

www.lessconversationmoreaction.com