supermercado olimpica

PRESENTED BY:

MÓNICA BALLESTEROS

MARÍA ESTHER VILLA

LAURA VARGAS

YESICA SÁNCHEZ

OLYMPIC SUPERSTORES

HORIZONTAL EXHIBITION

The AXE productis distributed in an

accessible and customer view,

with offerings that allow you to have

greater sales.

VERTICAL EXHIBITION

In this type of display we can see how the products occupy an entire shelf gondola from first to last in a way that the customer takes the product without problem.

EXHIBITION IN GONDOLAS

There are used differentshelves in order to draw customers' attention and provoke action and shopping for products to have a better output.

COLD ZONE

They are different places where they are located cold products such as meat, dairy. Where there is little movement and lighting.

HOT ZONE

It is located in the

center of setting

remote from the

cold zones

• The implementation on a mesh is to strategically place the families within a particular category of products, depending on the rotation and / or notoriety of the items that comprise it, to "drive" the direction of flow of customers to ends or colder areas implantation.

IMPLANTATION IN A MESH

IMPLANTATION CRUSADE

The cross-presentation is a joint implementation of products in different sections or categories of products that complement each other in the way that consumers are used or consumed.

MATERIAL POP

The material POP (Point of Purchase) is a category of marketing that uses advertising placed at points of sale.This is done to encourage purchase.

PLANE AND ILUMINATION

Olympic superstore is considered as a supermarket.

We note that in cold areas there is less light in hot areas, overall the place is a very good lighting.

IMPLANTATION VRAC

• This is where we offer the promotion of several products in which one is the complement of another.