supermarket monthly survey job aid - yts...

Unauthorized use, duplication and/or distribution of the content contained in this training are hereby prohibited without the written consent of CROSSMARK, Inc. © 2013 CROSSMARK, Inc.

Supermarket Monthly Survey

Share of Visible Inventory or Share of Visible Inventory Cold

SOVI/SOVIC

KO SSD displays market share

KO SSD IC market share

KO beveragespace representative

of our share(ambient & cold)

RED is used to guide teams in delivering a clear picture of success for each majorchannel in the trade.

RED is our process and capa-bility to enhance our culture of execution to WIN in the outlet and achieve our 2020 vision.

JOB AID

PALLET DROP •A pallet drop at the store entrance is an acceptable display location.

INCLUDE • The sparkling soft drink display should include at least one of the following packages: 8 oz. 6pk 8 oz. Imported

12 oz. 12pk glass

FANTA •Fanta is core and should be included when retail pricing is aligned with core brands.

PRICING •Pricing and Proper Messaging is mandatory on all displays.$

CORE BRANDS • Sparkling soft drink core brands such as Coke, Coke Zero, Diet Coke, Sprite, Dr. Pepper, and Diet Dr. Pepper

must be present.

MEAL BUNDLE •

The meal bundle must be outside of the beverage aisle.

WITH •

acronym — Within arm’s reach of a beverage and food item when outside of store center.

W.I.T.H.

SNACK DEAL •The snack deal must be outside of the beverage aisle.

Unauthorized use, duplication and/or distribution of the content contained in this training are hereby prohibited without the written consent of CROSSMARK, Inc. © 2013 CROSSMARK, Inc.

Supermarket Monthly Survey Job Aid

QUALIFYING STILL DISPLAY

COOLER TYPES

OOS DECISION • Out of Stock (OOS) Decision The criteria for making an OOS decision should be based on

planogram and/or shelf tags.

PRICING CATEGORIES •Ensure that pricing is on each package of similar category.

STORE W

ALK •Walk the store to count the number of ALL coolers with qualifying Coca-Cola products.

CORE BRANDS • If Coca Cola branded sparkling soft drinks are in the cooler, all Coke sparkling soft drink core brands must

also be present.

SHARED • If there is a minimum of one shelf or 6 facings of qualifying Coca-Cola sparkling soft drink product present is must be

counted.

VISI-COOLERS • • Only count Visi-coolers with majority Coke brands. • This applies to low profile

coolers such as FLMs. • Do not count shared coolers if

the product is less than 50%.

OPEN AIR •

NOT included in the count.

• Vitamin W

ater

• Fruit W

ater

• POWERADE

• Energy (N

OS/M

onster)

• Smar

t Wate

r

• POWERADE

• Smart Water

• Energy

(NOS/Monster)

• Gold Peak

• Fuze