supercharge your recruiting efforts with social media

Supercharge Your Recruiting Efforts With Social Media

August 6, 2015

SHIFTING WORKFORCE

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MILLENIALS

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MILLENIALS

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WHAT’S YOUR MOBILE STRATEGY?

Mobile job searches:

• 73.4% of Millennials

• 71.3% of Gen Xers

• 48.4% of Baby Boomers

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DID YOU KNOW……

• 58% of job seekers surveyed used Twitter during their job search in the last 6 months

• When searching for jobs:

– 76% of job seekers look at company profiles

– 55% follow companies

– 34% search job-specific hashtags (#)

– 34% apply for tweeted job postings

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JOB SEEKERS’ USE OF SOCIAL MEDIA

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JOB SEEKERS’ USE OF SOCIAL MEDIA

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JOB SEEKERS’ USE OF SOCIAL MEDIA

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WHO IS ACTIVE WHERE?

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SO NOW WHAT?

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YOUR BRAND’S ONLINE REPUTATION

Are you an employer of choice? What are people saying about your company?

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CANDIDATE PERSONAS

• Background

– Job

– Career path

– Family

• Demographics

– Male or female

– Age

– Income

– Location

• What motivates them?

• What are they looking for in an employer?

• What are their hobbies and interests?

• Where do they spend time online?

• What objections might they have to working for your company?

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CANDIDATE PERSONAS

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Source: Indeed.com

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EVALUATE CURRENT EFFORTS

Broken links

Links going to correct pages

Social links open in new windows

Any on-site feeds are current

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TYPES OF CONTENT TO SHARE

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WHAT’S MORE APPEALING?

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Which page would you rather follow?

WHERE AND WHAT TO SHARE

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WHERE AND WHAT TO SHARE

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WHERE AND WHAT TO SHARE

Good for:

recruiting

employee engagement

Focus on:

company culture

perks

benefits

community involvement

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TIP:• Try to use photos and/or videos

whenever possible

WHERE AND WHAT TO SHARE

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WHERE AND WHAT TO SHARE

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WHERE AND WHAT TO SHARE

Good for:

brand building & brand awareness

recruiting

Focus on:

company news

industry news

open jobs

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TIP: • Don’t post just the job

description, highlight interesting facets of the job or describe the ideal person you’re looking for

WHERE AND WHAT TO SHARE

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WHERE AND WHAT TO SHARE

Good for:

brand awareness

recruiting (certain positions)

Focus on:

photos

videos (Vines)

company news & open jobs

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TIPS: • Always shorten your links (bitly)• Use appropriate hashtags (#)

WHERE AND WHAT TO SHARE

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WHERE AND WHAT TO SHARE

Good for:

brand awareness

employee engagement

recruiting

Focus on:

photos

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TIP: • This is a place to have fun so be

creative!

WHERE AND WHAT TO SHARE

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WHERE AND WHAT TO SHARE

Good for:

employee engagement

recruiting

Focus on:

company culture

perks

community involvement

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TIP: • Think creatively about your

boards (i.e., “behind the scenes”, meet the team, our history)

WHERE AND WHAT TO SHARE

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WHERE AND WHAT TO SHARE

Good for:

employee engagement

brand awareness

recruiting

Focus on:

demonstrating company culture

employee spotlights/testimonials

bringing job descriptions to life

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TIP: • Not all your videos need to be

professionally produced. Use your iPhone to film a short video!

WHERE ARE YOU SENDING CANDIDATES?

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Copyright 2015, ClearEdge Marketing. Confidential Information. Not For External Use or Distribution.

IS YOUR WEBSITE/CAREERS PAGE MOBILE OPTIMIZED?

• Try applying for a job yourself – how many clicks to get there, how long does it take?

• Try searching and applying for a job on your mobile device

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Link to check if your site is mobile-optimized

TRACKING CANDIDATES FROM SOCIAL MEDIA

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*Example

QUESTIONS?

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THANK YOU!

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Michelle KrierVP, Digital Marketing Solutionsm: 414.617.3103t: @michellekriere: mkrier@clearedgemarketing.comwww.clearedgemarketing.com

Kimberley ZurBusiness Development Managerp: 262.785.0900t: @KimberleyZure: Kimberley@elitehumancapital.comwww.elitehumancapital.com