super bowl xlv predictions - a search assessment

Super Bowl Predictions

A Search Assessment

by Eric Sidone, Natural Search Strategist @ iCrossing

Quick SEO Audit

• Slight Edge Steelers

• PageRank: 6 • Google Index:

29,900 • On-Page Opt:

Fail

• PageRank: 6 • Google Index:

42,000 • On-Page Opt:

Fail

Score Score

3 0

Back Link Profile

• Edge: Packers

Score Score

3 7

Unique Visitors

• Edge Steelers

Score Score

10 7

Search Demand by Keyword

• Overall Demand: Edge Steelers

Score Score

17 7

Search Demand by Region

• More interest in Wisconsin for “Packers” than interest in Pennsylvania for “Steelers”

• There are a few “S’consins” searching for a last minute Roethlisberger Jersey

• Edge: Packers

Score Score

17 10

Rising Search Demand

• Highest Trending Term: Edge Steelers

Score Score

24 10

Social Sentiment by Keyword

• With 7/8 Metrics : Edge Packers

Score Score

24 17

YouTube Fight Song

• Edge Steelers

• Wiz Khalifa – Black & Yellow

• Views: 32,000,000

• Lil Wayne – Green & Yellow

• Views: 530,000

Score Score

27 17

-Final Score-

Score

30

“DOUBLE YOI” STEELERS WIN!

Score

30 Prediction by Eric Sidone, Natural Search Strategist @ iCrossing

[@esidone] eric.sidone@icrossing.com