sunway group

“From Wasteland To Wonderland”

SUNWAY GROUP

Presentation by : Logesh Nadarajan, INTI International University College

Company Overview Founded by Tan Sri Dato’ Seri Dr Jeffrey Cheah in 1974

Seeded as a tin-mining company with paid up capital of MYR 100,000/-

As of 2000, Sunway Group has become Malaysia’s most diversified conglomerates

Leaders in specialized areas such as construction, manufacturing, leisure, property development and investment and hospitality industries

Current market value MYR 5.9 billion (as of 2011)

Sunway’s Vision

To be a leading conglomerate providing world-class and competitive products and services that enhance stakeholders’ value

Sunway’s Mission

To provide innovative quality products and services that exceed customers’ expectation.

To continuously attract, retain and develop Human Capital.

To achieve market leadership and operating excellence in every business segment.

Sunway’s Core Values

ExcellenceCustomersMotivating LeadershipTeamworkInnovationIntegrity

Sunway Group’s Core Business

Sunway Group Board of Directors

-Tan Sri Dato’ Seri Jeffrey Cheah Fook Ling- Executive Chairman, Non Independent Executive Director - Founder of the Sunway Group

- Dato Chew Chee King- President, Non Independent Executive Director

- Datuk Yau Kok Seng- Managing Director, Non Independent Executive Director

Sunway Group Corporate Structure

SWOT Analysis Strength

Diversified conglomerate with presence in property markets in various countries.

Merged entity has a higher market value, making it one of largest property stock on Bursa Malaysia.

Under the leadership of Tan Sri Jeffrey Cheah, the Sunway group continues to grow strength to strength with his commitment to excellence.

SWOT AnalysisWeakness

Appears to overprice some of its products, which had resulted in unsold inventory valued at RM600-700m despite a reflating property market.

SWOT Analysis Opportunities

Two of its property projects – Sunway Damansara and Sunway Velocity - are near proposed MRT stations for the Sg Buloh-Kajang line, giving Sunway strong pricing power.

Sunway Global in China is positioned to ride on potential contract flows in China.

SWOT Analysis Threats

Rising interest rates and an economic slowdown would be negative for its property business.

Increasing competitive threats from expanding leisure / property business such as Berjaya or Gentings

Sunway Group’s Strategies

“We should always be prepared for the unknown by keeping lean and adaptable. A crisis can occur overnight, but remodeling and restrategising our business require time and effort” - Tan Sri Jeffrey Cheah, Chairman and Founder, The Sunway Group

Sunway Group’s StrategiesAdopted a growth strategy to move

towards a world-class companyTo be proactive in strategic planning and

not be pressurized to react in economic cycles

To ensure the changes are appreciated, Sunway Group has moved towards centralization

Resulted in the formation of Sunway Shared Service Centre

Benefits of SSSCCost savingsEconomies of scale to improve bargaining

powerTransparency

Performance

Behind the Corporate Curtain

Awareness for Recycling products

Scholarships for potential students

Suggestion??Reduce the entrance fee for Sunway

Lagoon as I feel its over-priced.

Expand the business to more countries

To create more marketing opportunities – venturing into sponsorship

Possibility of venturing into other businesses

Questions & Answer

Thank you