sue fidler - 10 top tips for social networking

Socialnomics09 http://www.youtube.com/watch?v=sIFYPQjYhv8

Making the most of social media: ten top tips

Sue Fidler

sue@suefidler.com07889 350285

www.suefidler.comwww.chaeityemail.comwww.charitybuzz.net

www.facebook.com/sue.fidlertwitter.com/SueFidlertwitter.com/CharityeMail

1) think about your audience - where are they?

% of total minutes spent on email and facebook by age

http://blog.nielsen.com

http://www.andersonanalytics.com/

2) be there- and get found

THINK – about the username

THINK – about the URL

RESEARCH – what other people have taken

STAND OUT – be clear you are the official brand

CONTACT – other groups and ask them to join you

Sue Fidler

3) Be appropriate

4) repurpose and repeat content

5) learn the etiquette…and earn their trust

http://wwwghttp://www

http://wwwghttp://www

1. Tell people who you are. 2. Choose your best picture.3. Don’t setup a profile on every network. 4. Own your subject. 5. Don’t be fake.6. Be Available. 7. Be Transparent.8. Write for the web.

http://mashable.com

6) use your website a base.. to sign up, donate etc

7) use social media as a toolto spread the word

8) Be friendly

Write as a person

Talk to people as friends

Less formal than “corporate style”

Build a relationship

Personalise where possible

9) Keep it fresh

10) always respond – to messages, tweets,

comments, mentions

• Monitor what people are talking about and use the group as a forum to express your organization’s stance on certain issues. They will usually respect and appreciate your authority.

• Respond to everyone, no matter what the question or issue. People love having an actual person to connect to from an organization, and two-way communication is what makes social networks so successful.

• Scour Networks for people that are interested in your cause or issue, and then personally message them. The viral aspect of getting one person involved who has hundreds of friends can be a huge payoff.

Sue Fidler

sue@suefidler.com07889 350285

www.suefidler.comwww.chaeityemail.comwww.charitybuzz.net

www.facebook.com/sue.fidlertwitter.com/SueFidlertwitter.com/CharityeMail