successful innovation management

Everyone says: you have to innovate to succeed.

Easier said than done?

Only 10% of new products survive the first year on the market.

Stop inventing. Start innovating!

What is your definition of innovation?

We say: Innovation is the creation and delivery of new

customer value in the marketplace with a sustainable benefit for the enterprise

1969: Internet

2010: Artificial Intelligence

1995: Speech Recognition

Like this:

1963: Computer mouse

Or this:

Artificial Muscles

Sun Batteries HDTV

Ultrasound Studies

All this innovations came from SRI International, based in Silicon Valley.

How did they do it?

SRI Innovation knowledge is called 5 Disciplines of Innovation©

Focus on customer needs, not on your technology or approach.

Solve important (not just interesting) problems.

Create compelling value.

T-Systems Multimedia Solutions brought 5 DOI to Europe and uses it every day.

We can share this knowledge with you.

SRI‘s Five Disciplines of Innovation Program ®.

= Market Success

Innovation Champion

Value Creation

Innovation Team

Organizational Alignment

Important Customer

and Market Need

x x x x

So, what are you going to do? Find out more at

http://www.t-systems-mms.com/en/innovations