success factor behind narendra modi election campaign

Success Factors Behind Narendra Modi’s Win

Presenter: Bijay pandey

Research Assistant

• Personal and Family Background• Communication Styles of Modi• Challenges From CM to be PM• Winning Communication Strategy• Winning Marketing Strategy• Conclusion• References

Contents

Family and Personal Background Narendra Modi

17t

h

Sep, 1950

Helped Father

Balswayam Sewak

Engaged & Married

Went to Himalayas

Move to Ahmedabad

Full time Pracharak

1978 Sambhag Pracharak

Communication Styles of Narendra Modi

Assertive

Uses the right body language

Proper use of Non-Verbal Communication

The right tone of voice

Challenges For Narendra Modi

From Regional to National

150 million first-time voters

The taint of the 2002 anti-Muslim riots

Winning Communication Strategy Narendra Modi

Empathy

Good listener

Eloquence

Was this communication styles and strategy Panacea for Narendra Modi to be the PM

Winning Marketing Strategy1. Understanding Consumer brainwave

2. Building Brand

3. Word of Mouth Impact

4. Getting the best on boards

5. Catchy Slogan

6. Integrated communications campaign

7. Becoming Innovative

In 2014 he took the office on 26th May as a Prime Minister of India

Conclusion

Success of Gujarat Model

References http://tmgt.lsrj.in/UploadedArticles/202.pdf

http://en.wikipedia.org/wiki/Narendra_Modi

http://whatthafact.com/reasons-why-narendra-modi-should-be-indias-prime-minister/ http://www.slideshare.net/deepaksrms/narendramodi-promotional-campaign

http://www.linkedin.com/pulse/20140609084010-22525330-7-es-of-mr-narendra-modi-s-storytelling