submitted by nanos to friends of canadian …submitted by nanos to friends of canadian broadcasting,...
Post on 24-Jul-2020
6 Views
Preview:
TRANSCRIPT
Trust in news sources and opinions on the CBCFCB Survey Summary
submitted by Nanos to Friends of Canadian Broadcasting, May 2017(Submission 2017-1026)
>Canadians have a higher intensity of trust for newspapers, radio and broadcast TV as their source of news. And have higher intensity of trust and confidence in the CRTC and the CBC to protect Canadian culture on television. A majority of Canadians agree or somewhat agree that in light of the corporate ownership of private media in Canada, a strong and vibrant CBC is more important than ever, and if given the opportunity, they would advise their federal MP to either increase or maintain the CBC’s funding. Canadians generally feel that local TV is valuable, and feel their federal MP should work to protect it.
To follow are the highlights of the national survey conducted for Friends of Canadian Broadcasting by Nanos Research.
Trust in and quality of news
Canadians have the highest intensity of trust for newspapers, radio and broadcast TV as news sources, while giving a low intensity of trust to sources including Facebook, Twitter and other online news sources. The majority of Canadians care or somewhat care about the decline of journalists and Canada, and want the government to take action on this issue.
• A large majority of Canadians trust or somewhat trust newspapers as a news source – Over eight in ten Canadians trust (35%) or somewhat trust (48%) newspapers as a news source, while nine per cent somewhat mistrust them, and five per cent mistrust them. Two per cent are unsure.
• A large majority of Canadians trust or somewhat trust radio as a news source – More than eight in ten Canadians trust (33%) or somewhat trust (51%) radio as a news source, while nine per cent somewhat mistrust it and three per cent mistrust it. Three per cent are unsure.
• Almost eight in ten Canadians trust or somewhat trust broadcast TV as a news source – A little under eight in ten Canadians trust (32%) or somewhat trust (48%) broadcast TV as a news source. Twelve per cent somewhat mistrust it, while eight per cent mistrust it. Two per cent are unsure.
• Six in ten Canadians mistrust or somewhat mistrust online news as a news source – Just over six in ten Canadians mistrust (31%) or somewhat mistrust (30%) online news (not affiliated with a newspaper or broadcast organization) as a news source. Twenty-nine per cent somewhat trust it, while five per cent trust it. Five per cent are unsure.
2
The majority of Canadians care or somewhat care about the decline in the ranks of journalists in Canada, and want the government to take action on the issue
• Two in three Canadians mistrust or somewhat mistrust Twitter as a news source – Two thirds of Canadians mistrust (42%) or somewhat mistrust (24%) Twitter as a news source, followed by 15 per cent who somewhat trust it and four per cent who trust it. Fifteen per cent are unsure.
• Over three in four Canadians mistrust or somewhat mistrust Facebook as a news source – Just over three in four Canadians mistrust (46%) or somewhat mistrust (31%) Facebook as a news source, while 13 per cent somewhat trust it, and four per cent trust it. Seven per cent are unsure.
• Six in ten Canadians say the government should take steps to address the decline in journalism jobs –Just under six in ten Canadians (58%) say that quality journalism is important for the future of our democracy and the federal government should take steps to address the decline of journalism jobs. Thirty-four per cent of Canadians say the loss of jobs is just an inevitable result of technological change and nothing can be done about it. Eight per cent are unsure. Conservative Party voters were the most likely to say this is inevitable and nothing can be done (54%), while NDP voters were the least likely to say this (18%).
• Over four in ten Canadians say the quality of local news in their community is worse than it was 10 years ago – Asked if they think the quality of local news in their community is better, the same or worse compared to 10 years ago, 44 per cent of Canadians say it is worse. Thirty-five per cent say the quality is the same, while 14 per cent say it is better. Eight per cent are unsure.
• The majority of Canadians care or somewhat care that there are fewer journalists in Canada – Just over eight in ten Canadians care (46%) or somewhat care (35%) that there are fewer journalists in Canada to help create quality news. Ten per cent say they somewhat do not care, while eight per cent do not care, and one per cent are unsure.
• Just over half of Canadians want the Government of Canada to be active in supporting local news –Fifty-four per cent of Canadians say that if given the choice they would prefer the Government of Canada be active in supporting local news, while 32 per cent prefer allowing the free market to decide the future. Thirteen per cent are unsure. NDP and Liberal Party voters were most likely to prefer the Government be active in supporting local news (71% and 62% respectively).
3
Canadian identity and culture
Canadians were asked to score several groups from 1 to 7, where 1 is very low trust and confidence to protect Canadian identity and culture on television, and 7 is very high trust and confidence. Generally Canadians have the highest intensity of trust and confidence in the CBC/Radio-Canada and the CRTC to protect Canadian culture on television, and the lowest intensity of trust and confidence in Netflix.
• A majority of Canadians have high trust and confidence in the CBC to protect Canadian culture and identity on television – Seventy-two per cent of Canadians have high trust and confidence (score of 5-7) in the CBC/Radio-Canada to protect Canadian culture and identity on television. Seventeen per cent have low trust/confidence (score of 1-3) in the CBC, while nine per cent have average trust/confidence (score of 4), and two per cent are unsure. Canadians gave the CBC a mean score of 5.3 out of 7.
• More than six in ten Canadians have high trust and confidence in the CRTC to protect Canadian culture and identity on television – Sixty-one per cent of Canadians have high trust and confidence (score of 5-7) in the CRTC to protect Canadian culture and identity on television. Eighteen per cent have low trust/confidence (score of 1-3) in the CRTC, while 15 per cent have average trust/confidence (score of 4), and six per cent are unsure. Canadians gave the CRTC a mean score of 5.0 out of 7.
• More than half of Canadians have high trust and confidence in the Canadian government to protect Canadian culture and identity on television – Fifty-two per cent of Canadians have high trust and confidence (score of 5-7, an increase from 37% in 2015) in the Canadian government to protect Canadian culture and identity on television. Twenty-eight per cent have low trust/confidence (score of 1-3) in the Canadian government, while 18 per cent have average trust/confidence (score of 4), and three per cent are unsure. Canadians gave the Canadian government a mean score of 4.4 out of 7.
• Four in ten Canadians have low trust and confidence in private broadcasters to protect Canadian culture and identity on television – Forty-two per cent of Canadians have low trust and confidence (score of 1-3) in private broadcasters to protect Canadian culture and identity on television. Thirty-two per cent have high trust/confidence (score of 5-7) in private broadcasters, while 20 per cent have average trust/confidence (score of 4), and six per cent are unsure. Canadians gave private broadcasters a mean score of 3.7 out of 7.
• More than half of Canadians have low trust and confidence in cable companies to protect Canadian culture and identity on television – Fifty-five per cent of Canadians have low trust and confidence (score of 1-3) in cable companies to protect Canadian culture and identity on television. Twenty-six per cent have high trust and confidence (score of 5-7) in cable companies, while 15 per cent have average trust/confidence (score of 4), and four per cent are unsure. Canadians gave cable companies a mean score of 3.2 out of 7.
4
• Over half of Canadians have low trust and confidence in other internet broadcasters to protect Canadian culture and identity on television – Fifty-four per cent of Canadians have low trust and confidence (score of 1-3) in other internet broadcasters to protect Canadian culture and identity on television. Twenty-two per cent have average trust/confidence (score of 4) in internet broadcasters, while 14 per cent have high trust/confidence (score of 5-7), and 11 per cent are unsure. Canadians gave other internet broadcasters a mean score of 3.0 out of 7.
• Six in ten Canadians have low trust and confidence in Netflix to protect Canadian culture and identity on television – Sixty-one per cent of Canadians have low trust and confidence (score of 1-3) in Netflix to protect Canadian culture and identity on television. Thirteen per cent have average trust/confidence (score of 4) in Netflix, while 12 per cent have high trust/confidence (score of 5-7), and 13 per cent are unsure. Canadians gave Netflix a mean score of 2.6 out of 7.
Opinions on the CBC
A majority of Canadians agree or somewhat agree that in light of the corporate ownership of private media in Canada, a strong and vibrant CBC is more important than ever, as well as that the CBC plays an important role in Canadian culture and identity. Approximately half of Canadians are in favour of the CBC continuing to sell advertising to help fund programs, and most Canadians say if given the opportunity, they would advise their federal MP to either increase or maintain the CBC’s funding.
• Nearly half of Canadians would prefer for the CBC to continue to sell advertising to help fund programming and content – Asked about potential future paths for funding the CBC, 49 per cent of Canadians say they would prefer to continue to have the CBC sell television and online advertising to help fund programming and content, while 36 per cent would prefer to increase funding from the Government of Canada to the CBC so it could go substantially ad free on TV, as it does on radio. Ten per cent prefer to freeze funding for the CBC and eliminate its ability to sell television and online advertising which would lead to reduced programming and content. Five per cent are unsure. Conservative Party voters were much more likely to prefer freezing funding for the CBC (25%) compared to voters from other parties.
• Just over half of Canadians say the CRTC should ensure a majority of programs offered by Canadian broadcasters are Canadian in origin – Fifty-two per cent of Canadians say the CRTC should ensure that a majority of those programs offered by Canadian broadcasters are Canadian in origin, while 36 per cent say it doesn’t matter whether a majority of programs offered by Canadian broadcasters are Canadian in origin. Thirteen per cent are unsure. Conservative Party voters were the most likely to say it doesn't matter whether programs offered are Canadian (59%).
5
• The majority of Canadians agree or somewhat agree that it is important to have a strong and vibrant CBC – Nearly nine in ten Canadians agree (67%) or somewhat agree (19%) that with virtually all private news media in Canada being owned by only a few large corporations, it is more important than ever to have a strong and vibrant CBC. Four per cent somewhat disagree, while eight per cent disagree. Two per cent are unsure. These results are consistent with the 2015 and 2014 waves. Conservative Party voters were significantly more likely to disagree with this (24%), while NDP voters were the most likely to agree (82%).
• The vast majority of Canadians agree or somewhat agree that CBC board appointees need to be picked in a non-partisan and transparent way – Over nine in ten Canadians agree (80%) or somewhat agree (15%) that we need to make sure that board appointees of the CBC are picked in a non-partisan, transparent, open way by people who have the interests of the CBC and Radio Canada and the interests of the Canadian public top of mind, and not the narrow partisan interests of one political party or another, whether or not that party happens to be in government. Two per cent somewhat disagree with this, while one per cent disagree. Three per cent are unsure.
• Almost nine in ten Canadians agree or somewhat agree that the CBC plays an important role in strengthening Canadian culture and identity – Just under nine in ten Canadians agree (68%) or somewhat agree (20%) that the CBC plays an important role in strengthening Canadian culture and identity, while two per cent somewhat disagree and eight per cent disagree. Two per cent are unsure. These results are consistent with the 2015 and 2014 waves. Once again, Conservative Party voters were much less likely to agree with this (42%) and more likely to disagree (23%) than voters for the other political parties and undecided voters.
• The majority of Canadians say they would ask their MP to maintain or increase the CBC’s funding –Forty-three per cent of Canadians say that if given the opportunity to provide advice to their federal MP on an upcoming vote in the House of Commons regarding CBC funding, they would advise the MP vote to increase funding. Thirty-nine per cent say they would advise voting to maintain funding, while 14 per cent say decrease funding. Five per cent are unsure. Green Party voters were the most likely to advise on increasing funding (58%), while Conservative Party voters were most likely to advise on decreasing funding (41%). These results are fairly consistent with the previous wave in 2015.
6
Value of local news
The vast majority of Canadians feel that local TV is valuable and believe their federal Member of Parliament should work to keep local broadcasting strong.
• Almost nine in ten Canadians agree or somewhat agree that local TV news is valuable to them –Nearly nine in ten Canadians agree (74%) or somewhat agree (15%) that local TV news is valuable to them, while five per cent somewhat disagree and another five per cent disagree. Two per cent are unsure.
• The majority of Canadians agree or somewhat agree that their federal Member of Parliament should work to keep local broadcasting strong – A little under nine in ten Canadians agree (70%) or somewhat agree (17%) that their federal Member of Parliament should work to keep local broadcasting strong in their community. Four per cent somewhat disagree with this, while six per cent disagree. Three per cent are unsure.
Independence of the CBC
Generally Canadians say the CBC’s independence as a broadcaster has decreased or stayed the same, and just over half feel that the Prime Minister’s power to appoint the CBC President and Board gives too much influence to the government.
• Almost two in five Canadians say the CBC’s independence has decreased in the past four years –Thirty-six per cent of Canadians say the CBC’s independence as a broadcaster has decreased over the past four years (a slight decrease from 42% in 2015), while 32 per cent say it has stayed the same (36% in 2015), and 15 per cent say it has increased (11% in 2015). Seventeen per cent are unsure. Liberal Party voters were the least likely to say the CBC’s independence has decreased (26%), and most likely to say it has increased (21%).
7
• Over half of Canadians say the Prime Minister’s power to appoint the CBC president and Board of Directors gives the government too much influence – A little over half of Canadians (54%) say that the Prime Minister’s power to appoint the CBC President and Board of Directors gives the government too much influence, while 26 per cent say the CBC is independent and it doesn't matter who appoints the Board of Directors and President. Twenty per cent are unsure.
Nanos conducted an RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May 12th to 16th, 2017 as part of an omnibus survey. Participants were randomly recruited by telephone using live agents and administered a survey online. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20.
The research was commissioned by Friends of Canadian Broadcasting.
8
1.0 Trust in and quality of news
Trust in new sources
10
4%
4%
5%
32%
35%
33%
13%
15%
29%
48%
48%
51%
31%
24%
30%
12%
9%
9%
46%
42%
31%
8%
5%
3%
7%
15%
5%
2%
2%
3%
0% 20% 40% 60% 80% 100%
Online news (not affiliated with a newspaper orbroadcast organization)
Broadcast TV
Newspapers
Radio
Trust Somewhat trust Somewhat mistrust Mistrust Unsure
Net Score
+71.7
+68.7
+60.1
-26.4
-46.4
-61.0
QUESTION – Do you trust, somewhat trust, somewhat mistrust or mistrust the following sources of news? [RANDOMIZE]
*Note: Charts may not add up to 100 due to rounding
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Trust in Facebook as a news source
11
Trust4%
Somewhat trust13%
Somewhat mistrust
31%Mistrust
46%
Unsure7%
SubgroupsMistrust/
Somewhat mistrust
Male (n=503) 78.7%
Female (n=497) 75.6%
Liberal (n=367) 77.5%
Conservative (n=275) 72.8%
NDP (n=170) 82.7%
Bloc Quebecois (n=39) 73.7%
Green Party (n=58) 75.1%
Undecided (n=91) 81.2%
Net Score
-61.0
*Note: Charts may not add up to 100 due to rounding
QUESTION – Do you trust, somewhat trust, somewhat mistrust or mistrust the following sources of news? [RANDOMIZE]
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Trust in Twitter as a news source
12
Trust4% Somewhat
trust15%
Somewhat mistrust
24%
Mistrust42%
Unsure15%
SubgroupsMistrust/
Somewhat mistrust
Male (n=503) 69.5%
Female (n=497) 61.6%
Liberal (n=367) 66.3%
Conservative (n=275) 63.1%
NDP (n=170) 67.0%
Bloc Quebecois (n=39) 71.2%
Green Party (n=58) 60.9%
Undecided (n=91) 67.2%
Net Score
-46.4
*Note: Charts may not add up to 100 due to rounding
QUESTION – Do you trust, somewhat trust, somewhat mistrust or mistrust the following sources of news? [RANDOMIZE]
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Trust in newspapers as a news source
13
Trust35%
Somewhat trust48%
Somewhat mistrust
9%
Mistrust5%
Unsure2%
SubgroupsTrust/
Somewhat trust
Male (n=503) 80.1%
Female (n=497) 86.6%
Liberal (n=367) 91.5%
Conservative (n=275) 76.9%
NDP (n=170) 82.0%
Bloc Quebecois (n=39) 86.3%
Green Party (n=58) 79.4%
Undecided (n=91) 74.5%
Net Score
+68.7
*Note: Charts may not add up to 100 due to rounding
QUESTION – Do you trust, somewhat trust, somewhat mistrust or mistrust the following sources of news? [RANDOMIZE]
Newspapers
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Trust in broadcast TV as a news source
14
Trust32%
Somewhat trust48%
Somewhat mistrust
12%
Mistrust8%
Unsure2%
SubgroupsTrust/
Somewhat trust
Male (n=503) 75.5%
Female (n=497) 82.9%
Liberal (n=367) 86.4%
Conservative (n=275) 72.1%
NDP (n=170) 83.4%
Bloc Quebecois (n=39) 92.2%
Green Party (n=58) 63.1%
Undecided (n=91) 70.0%
Net Score
+60.1
*Note: Charts may not add up to 100 due to rounding
QUESTION – Do you trust, somewhat trust, somewhat mistrust or mistrust the following sources of news? [RANDOMIZE]
Broadcast TV
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Trust in radio as a news source
15
Trust33%
Somewhat trust51%
Somewhat mistrust
9%
Mistrust3%
Unsure3%
SubgroupsTrust/
Somewhat trust
Male (n=503) 83.3%
Female (n=497) 85.3%
Liberal (n=367) 89.7%
Conservative (n=275) 79.4%
NDP (n=170) 86.1%
Bloc Quebecois (n=39) 90.2%
Green Party (n=58) 75.5%
Undecided (n=91) 78.2%
Net Score
+71.7
*Note: Charts may not add up to 100 due to rounding
QUESTION – Do you trust, somewhat trust, somewhat mistrust or mistrust the following sources of news? [RANDOMIZE]
Radio
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Trust in online news as a news source
16
Trust5%
Somewhat trust29%
Somewhat mistrust
30%
Mistrust31%
Unsure5%
SubgroupsMistrust/
Somewhat mistrust
Male (n=503) 56.6%
Female (n=497) 64.1%
Liberal (n=367) 65.0%
Conservative (n=275) 54.4%
NDP (n=170) 62.9%
Bloc Quebecois (n=39) 50.5%
Green Party (n=58) 53.3%
Undecided (n=91) 65.2%
Net Score
-26.4
*Note: Charts may not add up to 100 due to rounding
QUESTION – Do you trust, somewhat trust, somewhat mistrust or mistrust the following sources of news? [RANDOMIZE]
Online news (not affiliated with a newspaper or broadcast organization)
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Changing journalism environment
17
The loss of jobs is just the inevitable result of
technological change and nothing can be done
about it34%
Quality journalism is important for the future of
our democracy. The federal government should take steps
to address the decline of journalism jobs
58%
Unsure8%
SubgroupsQuality
journalism is important
Male (n=503) 51.5%
Female (n=497) 64.5%
Liberal (n=367) 64.8%
Conservative (n=275) 37.0%
NDP (n=170) 76.2%
Bloc Quebecois (n=39) 73.1%
Green Party (n=58) 49.3%
Undecided (n=91) 62.3%
*Note: Charts may not add up to 100 due to rounding
QUESTION – As you may know, one third of journalism jobs have disappeared in Canada since 2010, largely because companies are buying more advertising online rather than in newspapers or on TV and radio. Which statement is closest to your own view?
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Quality of local news
18
Better14%
The same35%
Worse44%
Unsure8%
Subgroups Worse
Male (n=503) 43.6%
Female (n=497) 43.4%
Liberal (n=367) 43.2%
Conservative (n=275) 39.9%
NDP (n=170) 47.8%
Bloc Quebecois (n=39) 30.9%
Green Party (n=58) 52.6%
Undecided (n=91) 46.7%
Net Score
-29.9
*Note: Charts may not add up to 100 due to rounding
QUESTION – Do you think the quality of local news in your community is better, the same or worse compared to 10 years ago?
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Opinions on the decrease of journalists in Canada
19
Care 46%
Somewhat care35%
Somewhat not care
10%
Not care8%
Unsure1%
SubgroupsCare/
Somewhat care
Male (n=503) 77.2%
Female (n=497) 85.7%
Liberal (n=367) 88.0%
Conservative (n=275) 68.3%
NDP (n=170) 88.4%
Bloc Quebecois (n=39) 77.1%
Green Party (n=58) 89.7%
Undecided (n=91) 80.3%
Net Score
+63.9
*Note: Charts may not add up to 100 due to rounding
QUESTION – Do you care, somewhat care, somewhat not care or not care that there are fewer journalists in Canada to help create quality news?
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Role of the government in supporting local news
20
Be active in supporting local news
54%Allow the
free market to decide the future
32%
Unsure13%
SubgroupsBe active insupporting local news
Male (n=503) 49.1%
Female (n=497) 59.1%
Liberal (n=367) 62.1%
Conservative (n=275) 29.5%
NDP (n=170) 71.4%
Bloc Quebecois (n=39) 60.4%
Green Party (n=58) 60.8%
Undecided (n=91) 58.5%
*Note: Charts may not add up to 100 due to rounding
QUESTION – Given the choice, would you prefer that the Government of Canada be active in supporting local news or that it do nothing and allow the free market to decide the future of local news?
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
2.0 Canadian identity and culture
Trust and confidence: Overview
22
12%
14%
26%
32%
52%
61%
72%
13%
22%
15%
20%
18%
15%
9%
61%
54%
55%
42%
28%
18%
17%
13%
11%
4%
6%
3%
6%
2%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Netflix
Other internet broadcasters
Cable Companies
Private Broadcasters
The Canadian Government
CRTC
CBC/Radio-Canada
High trust and confidence (5-7) Average trust and confidence (4)
Low trust and confidence (1-3) Unsure
QUESTION – Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE]
*Note: Charts may not add up to 100 due to rounding
Mean
5.3
5.0
4.4
3.7
3.2
3.0
2.6
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Protecting Canadian culture and identity – cable companies
23
QUESTION – Please tell me how much confidence or trust you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence.[RANDOMIZE]
Cable companies
*Note: Charts may not add up to 100 due to rounding
26%
29%
27%
26%
20%
16%
17%
15%
48%
50%
53%
55%
7%
3%
3%
4%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2009
2014
2015
2017
High trust and confidence (5-7) Average trust and confidence (4)
Low trust and confidence (1-3) Unsure
Source: Pollara, online survey, April 20th to 24th, 2009, n=3,361, accurate ±1.69 percentage points plus or minus, 19 times out of 20.
Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Source: Nanos Research, RDD dual frame random telephone survey, August 28th and September 3rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Protecting Canadian culture and identity – cable companies
24
Subgroups Mean
Male (n=503) 3.1
Female (n=497) 3.3
Liberal (n=367) 3.4
Conservative (n=275) 3.3
NDP (n=170) 2.9
Bloc Quebecois (n=39) 4.0
Green Party (n=58) 2.7
Undecided (n=91) 2.8
*Note: Charts may not add up to 100 due to rounding
QUESTION – Please tell me how much confidence or trust you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE]
Cable companies
High trust and
confidence (8-10)26%
Average trust and
confidence (4-7)15%
Low trust and
confidence (1-3)55%
Unsure4%
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Protecting Canadian culture and identity – private broadcasters
25
QUESTION – Please tell me how much confidence or trust you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence.[RANDOMIZE]
Private Broadcasters
*Note: Charts may not add up to 100 due to rounding
33%
36%
32%
21%
19%
20%
41%
40%
42%
6%
5%
6%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2014
2015
2017
High trust and confidence (5-7) Average trust and confidence (4)
Low trust and confidence (1-3) Unsure
Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Source: Nanos Research, RDD dual frame random telephone survey, August 28th and September 3rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Protecting Canadian culture and identity – private broadcasters
26
Subgroups Mean
Male (n=503) 3.7
Female (n=497) 3.6
Liberal (n=367) 3.8
Conservative (n=275) 3.9
NDP (n=170) 3.1
Bloc Quebecois (n=39) 4.2
Green Party (n=58) 3.2
Undecided (n=91) 3.5
*Note: Charts may not add up to 100 due to rounding
QUESTION – Please tell me how much confidence or trust you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE]
Private broadcasters
High trust and
confidence (8-10)32%
Average trust and
confidence (4-7)20%
Low trust and
confidence (1-3)42%
Unsure6%
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Protecting Canadian culture and identity – Canadian government
27
QUESTION – Please tell me how much confidence or trust you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence.[RANDOMIZE]
The Canadian Government
*Note: Charts may not add up to 100 due to rounding
46%
43%
37%
52%
18%
18%
18%
18%
30%
36%
43%
28%
6%
3%
3%
3%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2009
2014
2015
2017
High trust and confidence (5-7) Average trust and confidence (4)
Low trust and confidence (1-3) Unsure
Source: Pollara, online survey, April 20th to 24th, 2009, n=3,361, accurate ±1.69 percentage points plus or minus, 19 times out of 20.
Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Source: Nanos Research, RDD dual frame random telephone survey, August 28th and September 3rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Protecting Canadian culture and identity – Canadian government
28
Subgroups Mean
Male (n=503) 4.2
Female (n=497) 4.5
Liberal (n=367) 5.1
Conservative (n=275) 3.4
NDP (n=170) 4.5
Bloc Quebecois (n=39) 3.9
Green Party (n=58) 4.1
Undecided (n=91) 4.0
*Note: Charts may not add up to 100 due to rounding
QUESTION – Please tell me how much confidence or trust you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE]
The Canadian government
High trust and
confidence (8-10)52%
Average trust and
confidence (4-7)18%
Low trust and
confidence (1-3)28%
Unsure3%
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Protecting Canadian culture and identity – the CRTC
29
QUESTION – Please tell me how much confidence or trust you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence.[RANDOMIZE]
The CRTC
*Note: Charts may not add up to 100 due to rounding
59%
62%
60%
61%
15%
15%
16%
15%
18%
16%
18%
18%
8%
8%
6%
6%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2009
2014
2015
2017
High trust and confidence (5-7) Average trust and confidence (4)
Low trust and confidence (1-3) Unsure
Source: Pollara, online survey, April 20th to 24th, 2009, n=3,361, accurate ±1.69 percentage points plus or minus, 19 times out of 20.
Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Source: Nanos Research, RDD dual frame random telephone survey, August 28th and September 3rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Protecting Canadian culture and identity – the CRTC
30
Subgroups Mean
Male (n=503) 4.8
Female (n=497) 5.1
Liberal (n=367) 5.4
Conservative (n=275) 4.4
NDP (n=170) 5.0
Bloc Quebecois (n=39) 5.0
Green Party (n=58) 4.8
Undecided (n=91) 4.7
*Note: Charts may not add up to 100 due to rounding
QUESTION – Please tell me how much confidence or trust you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE]
The CRTC
High trust and
confidence (8-10)61%
Average trust and
confidence (4-7)15%
Low trust and
confidence (1-3)18%
Unsure6%
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Protecting Canadian culture and identity – CBC
31
QUESTION – Please tell me how much confidence or trust you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE]
CBC/Radio-Canada
*Note: Charts may not add up to 100 due to rounding
70%
72%
72%
72%
11%
10%
10%
9%
12%
14%
15%
17%
5%
3%
3%
2%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2009
2014
2015
2017
High trust and confidence (5-7) Average trust and confidence (4)
Low trust and confidence (1-3) Unsure
Source: Pollara, online survey, April 20th to 24th, 2009, n=3,361, accurate ±1.69 percentage points plus or minus, 19 times out of 20.
Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Source: Nanos Research, RDD dual frame random telephone survey, August 28th and September 3rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Protecting Canadian culture and identity – the CBC
32
Subgroups Mean
Male (n=503) 5.0
Female (n=497) 5.6
Liberal (n=367) 6.0
Conservative (n=275) 4.1
NDP (n=170) 5.7
Bloc Quebecois (n=39) 5.0
Green Party (n=58) 5.5
Undecided (n=91) 5.5
*Note: Charts may not add up to 100 due to rounding
QUESTION – Please tell me how much confidence or trust you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE]
CBC/Radio Canada
High trust and
confidence (8-10)72%
Average trust and
confidence (4-7)9%
Low trust and
confidence (1-3)17%
Unsure2%
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Protecting Canadian culture and identity – Netflix
33
Subgroups Mean
Male (n=503) 2.6
Female (n=497) 2.6
Liberal (n=367) 2.5
Conservative (n=275) 2.7
NDP (n=170) 2.6
Bloc Quebecois (n=39) 3.0
Green Party (n=58) 2.4
Undecided (n=91) 2.7
*Note: Charts may not add up to 100 due to rounding
QUESTION – Please tell me how much confidence or trust you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE]
Netflix
High trust and
confidence (8-10)12%
Average trust and
confidence (4-7)13%
Low trust and
confidence (1-3)61%
Unsure13%
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Protecting Canadian culture and identity – other internet broadcasters
34
Subgroups Mean
Male (n=503) 2.9
Female (n=497) 3.0
Liberal (n=367) 2.9
Conservative (n=275) 3.1
NDP (n=170) 2.8
Bloc Quebecois (n=39) 3.4
Green Party (n=58) 2.6
Undecided (n=91) 3.2
*Note: Charts may not add up to 100 due to rounding
QUESTION – Please tell me how much confidence or trust you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE]
Other Internet broadcasters
High trust and
confidence (8-10)14%
Average trust and
confidence (4-7)22%
Low trust and
confidence (1-3)54%
Unsure11%
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
3.0 Opinions on the CBC
36
CBC funding through advertisements
Increase funding from the
Government of Canada to the
CBC so it could go substantially ad free on TV, as it does on radio.
36%
Freeze funding for the CBC and eliminate its ability to sell
television and online advertising which would lead
to reduced programming and
content.10%
Continue to have the CBC sell
television and online advertising
to help fund programming and
content.49%
Unsure5% Subgroups
Continue to sell TV and online
advertising
Male (n=503) 48.5%
Female (n=497) 49.1%
Liberal (n=367) 55.7%
Conservative (n=275) 56.4%
NDP (n=170) 32.6%
Bloc Quebecois (n=39) 25.8%
Green Party (n=58) 44.6%
Undecided (n=91) 40.0%
*Note: Charts may not add up to 100 due to rounding
QUESTION – Which of the following potential future paths for the CBC would you prefer: [RANDOMIZE]
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
37
CRTC Canadian content regulations
The CRTC should ensure that a
majority of programs offered
by Canadian broadcasters are
Canadian in origin.52%
It doesn’t matter whether Canadian broadcasters offer
a majority of programs that are
Canadian in origin.36%
Unsure13%
SubgroupsEnsure majorityof programs are
Canadian
Male (n=503) 44.2%
Female (n=497) 58.4%
Liberal (n=367) 53.3%
Conservative (n=275) 29.6%
NDP (n=170) 64.8%
Bloc Quebecois (n=39) 89.7%
Green Party (n=58) 72.8%
Undecided (n=91) 56.3%
*Note: Charts may not add up to 100 due to rounding
QUESTION – As you may know, the CRTC regulates broadcasting in Canada. Which of the following statements is closer to your own view? [RANDOMIZE]
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
38
Opinions on the CBC
67%
68%
80%
19%
20%
15%
4%
2%
2%
8%
8%
1%
2%
2%
3%
0% 20% 40% 60% 80% 100%
Now that virtually all private news media in Canada areowned by only a few large corporations it is more important
than ever to have a strong and vibrant CBC
The CBC plays an important role in strengthening Canadianculture and identity
Agree Somewhat agree Somewhat disagree Disagree Unsure
Net Score
+91.2
+78.1
+73.7
*Note: Charts may not add up to 100 due to rounding
QUESTION – Do you agree, somewhat agree, somewhat disagree or disagree with the following statements? [RANDOMIZE]
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
We have to make sure that the board appointees of the CBC are picked in a non-partisan, transparent, open way by people who have the interests of the CBC and Radio Canada and the interests of the Canadian public top of mind. Not the narrow
partisan interests of one political party or another, whether or not that party happens to be in government.
39
72%
70%
67%
15%
19%
19%
3%
3%
4%
10%
7%
8%
2%
1%
2%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2014
2015
2017
Agree Somewhat agree Somewhat disagree Disagree Unsure
Net Score
+73.7
+78.4
+74.0
*Note: Charts may not add up to 100 due to rounding
Importance of the CBCSource: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
QUESTION – Do you agree, somewhat agree, somewhat disagree or disagree with the following statements? [RANDOMIZE]
Now that virtually all private news media in Canada are owned by only a few large corporations it is more important than ever to have a strong and vibrant CBC
Source: Nanos Research, RDD dual frame random telephone survey, August 28th and September 3rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Importance of the CBC
40
Agree67%
Somewhat agree19%
Somewhat disagree
4%
Disagree8%
Unsure2%
SubgroupsAgree/
Somewhatagree
Male (n=503) 80.9%
Female (n=497) 90.4%
Liberal (n=367) 95.2%
Conservative (n=275) 65.6%
NDP (n=170) 94.5%
Bloc Quebecois (n=39) 90.5%
Green Party (n=58) 90.2%
Undecided (n=91) 88.2%
Net Score
+73.7
*Note: Charts may not add up to 100 due to rounding
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
QUESTION – Do you agree, somewhat agree, somewhat disagree or disagree with the following statements? [RANDOMIZE]
Now that virtually all private news media in Canada are owned by only a few large corporations it is more important than ever to have a strong and vibrant CBC
Ensuring non-partisan CBC board members
41
Agree80%
Somewhat agree15%
Somewhat disagree
2%
Disagree1% Unsure
3%
SubgroupsAgree/
Somewhatagree
Male (n=503) 93.6%
Female (n=497) 94.9%
Liberal (n=367) 97.1%
Conservative (n=275) 92.0%
NDP (n=170) 94.1%
Bloc Quebecois (n=39) 94.6%
Green Party (n=58) 91.2%
Undecided (n=91) 92.1%
Net Score
+91.2
*Note: Charts may not add up to 100 due to rounding
QUESTION – Do you agree, somewhat agree, somewhat disagree or disagree with the following statements? [RANDOMIZE]
We have to make sure that the board appointees of the CBC are picked in a non-partisan, transparent, open way by people who have the interests of the CBC and Radio Canada and the interests of the Canadian public top of mind. Not the narrow partisan interests of one political party or another, whether or not that party happens to be in government.
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
The CBC’s role in Canadian culture and identity
42
53%
70%
70%
68%
30%
18%
21%
20%
6%
2%
2%
2%
9%
8%
6%
8%
2%
2%
1%
2%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2013
2014
2015
2017
Agree Somewhat agree Somewhat disagree Disagree Unsure
Net Score
+78.1
+81.0
+78.0
+68.0
*Note: Charts may not add up to 100 due to rounding
QUESTION – Do you agree, somewhat agree, somewhat disagree or disagree with the following statements? [RANDOMIZE]
The CBC plays an important role in strengthening Canadian culture and identity
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, June 16th to 19th , 2013, n=1,000, accurate 3.1 percentage points plus or minus, 19 times out of 20.Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.Source: Nanos Research, RDD dual frame random telephone survey, August 28th and September 3rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
The CBC’s role in Canadian culture and identity
43
Agree68%
Somewhat agree20%
Somewhat disagree
2%
Disagree8%
Unsure2%
SubgroupsAgree/
Somewhatagree
Male (n=503) 83.0%
Female (n=497) 93.0%
Liberal (n=367) 97.4%
Conservative (n=275) 68.8%
NDP (n=170) 94.7%
Bloc Quebecois (n=39) 88.6%
Green Party (n=58) 94.1%
Undecided (n=91) 93.2%
Net Score
+78.1
*Note: Charts may not add up to 100 due to rounding
QUESTION – Do you agree, somewhat agree, somewhat disagree or disagree with the following statements? [RANDOMIZE]
The CBC plays an important role in strengthening Canadian culture and identity
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Funding the CBC
44
45%
43%
41%
39%
12%
14%
2%
5%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2015
2017
Increase funding Maintain funding Decrease funding Unsure
Net Score
+28.8
+33.4
*Note: Charts may not add up to 100 due to rounding
Source: Nanos Research, RDD dual frame random telephone survey, August 28th and September 3rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
QUESTION – Assume for a moment that your federal Member of Parliament asked for your advice on an upcoming vote in the House of Commons on what to do about CBC funding. Which of the following three options would you advise him/her to vote for?
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Funding the CBC
45
Increase funding
43%
Maintain funding
39%
Decrease funding
14%
Unsure5%
Net Score
+28.8
QUESTION – Assume for a moment that your federal Member of Parliament asked for your advice on an upcoming vote in the House of Commons on what to do about CBC funding. Which of the following three options would you advise him/her to vote for?
*Note: Charts may not add up to 100 due to rounding
SubgroupsIncrease funding
Decrease Funding
MaintainFunding
Male (n=503) 42.9% 19.9% 33.1%
Female (n=497) 42.7% 8.5% 43.9%
Liberal (n=367) 51.5% 2.3% 41.9%
Conservative (n=275) 20.4% 40.9% 33.8%
NDP (n=170) 53.0% 4.4% 38.4%
Bloc Quebecois (n=39) 21.8% 8.7% 63.5%
Green Party (n=58) 58.2% 4.0% 35.1%
Undecided (n=91) 56.2% 6.3% 33.0%
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
4.0 Value of local news
Value of local TV news
47
78%
74%
14%
15%
3%
5%
4%
5%
1%
2%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2015
2017
Agree Somewhat agree Somewhat disagree Disagree Unsure
Net Score
+79.4
+85.0
*Note: Charts may not add up to 100 due to rounding
Source: Nanos Research, RDD dual frame random telephone survey, August 28th and September 3rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
QUESTION – How much do you agree/disagree with each of the following statements[RANDOMIZE]
Local TV news is valuable to me
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Value of local TV news
48
Agree74%
Somewhat agree15%
Somewhat disagree
5%
Disagree5%
Unsure2%
Net Score
+79.4
QUESTION – How much do you agree/disagree with each of the following statements[RANDOMIZE]
Local TV news is valuable to me
*Note: Charts may not add up to 100 due to rounding
SubgroupsAgree/
Somewhat agree
Male (n=503) 87.8%
Female (n=497) 90.1%
Liberal (n=367) 89.8%
Conservative (n=275) 86.9%
NDP (n=170) 91.9%
Bloc Quebecois (n=39) 88.6%
Green Party (n=58) 88.9%
Undecided (n=91) 86.2%
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Responsibility of MP to keep local broadcasting strong
49
73%
70%
17%
17%
3%
4%
5%
6%
2%
3%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2015
2017
Agree Somewhat agree Somewhat disagree Disagree Unsure
Net Score
+77.8
+82.3
*Note: Charts may not add up to 100 due to rounding
Source: Nanos Research, RDD dual frame random telephone survey, August 28th and September 3rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
QUESTION – How much do you agree/disagree with each of the following statements[RANDOMIZE]
My federal member of parliament should work to keep local broadcasting strong in my community
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Responsibility of MP to keep local broadcasting strong
50
Agree70%Somewhat
agree17%
Somewhat disagree
4%
Disagree6%
Unsure3%
Net Score
+77.8
QUESTION – How much do you agree/disagree with each of the following statements[RANDOMIZE]
My federal member of parliament should work to keep local broadcasting strong in my community
*Note: Charts may not add up to 100 due to rounding
SubgroupsAgree/
Somewhat agree
Male (n=503) 84.7%
Female (n=497) 90.1%
Liberal (n=367) 92.5%
Conservative (n=275) 74.3%
NDP (n=170) 91.5%
Bloc Quebecois (n=39) 96.8%
Green Party (n=58) 91.3%
Undecided (n=91) 93.3%
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
5.0 The independence of the CBC
CBC’s Independence over past four years
52
11%
15%
36%
32%
42%
36%
11%
17%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2015
2017
Increased Stayed the same Decreased Unsure
*Note: Charts may not add up to 100 due to rounding
Source: Nanos Research, RDD dual frame random telephone survey, August 28th and September 3rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
QUESTION – Would you say that the CBC’s independence as a broadcaster has increased, decreased, or stayed the same over the past four years?
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
CBC’s Independence over past four years
53
Increased15%
Stayed the same32%
Decreased36%
Unsure17%
QUESTION – Would you say that the CBC’s independence as a broadcaster has increased, decreased, or stayed the same over the past four years?
*Note: Charts may not add up to 100 due to rounding
Subgroups Increased DecreasedStayed the
same
Male (n=503) 11.7% 38.4% 34.4%
Female (n=497) 17.8% 34.4% 30.2%
Liberal (n=367) 20.5% 26.3% 38.4%
Conservative (n=275) 13.0% 42.6% 26.7%
NDP (n=170) 11.5% 40.4% 32.5%
Bloc Quebecois (n=39) - 61.5% 25.8%
Green Party (n=58) 10.4% 37.0% 29.3%
Undecided (n=91) 13.2% 39.3% 28.3%
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Appointing CBC Board of Directors
54
49%
54%
41%
26%
11%
20%
2015
2017
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Appointments by the Prime Minister give the government too much influenceIt doesn’t matter who appoints the board of directorsUnsure
QUESTION – Thinking specifically about the CBC, which of the following two statements is closer to your own opinion? The Prime Minister’s power to appoint the CBC President and Board of Directors gives the government too much influence over the nature and content of programs broadcast on the CBC or the CBC is independent and it doesn’t matter who appoints the Board of Directors and President.
*Note: Charts may not add up to 100 due to rounding
Source: Nanos Research, RDD dual frame random telephone survey, August 28th and September 3rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
55
Appointing CBC Board of Directors
It doesn’t matter who appoints the board of
directors26%
Appointments by the Prime Minister give the government
too much influence54%
Unsure20% Subgroups
Appoints byPM give too
much influence
Male (n=503) 58.9%
Female (n=497) 49.3%
Liberal (n=367) 41.7%
Conservative (n=275) 67.7%
NDP (n=170) 54.5%
Bloc Quebecois (n=39) 65.6%
Green Party (n=58) 53.7%
Undecided (n=91) 55.6%
*Note: Charts may not add up to 100 due to rounding
QUESTION – Thinking specifically about the CBC, which of the following two statements is closer to your own opinion? The Prime Minister’s power to appoint the CBC President and Board of Directors gives the government too much influence over the nature and content of programs broadcast on the CBC or the CBC is independent and it doesn’t matter who appoints the Board of Directors and President.
Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
Methodology56
Nanos conducted an RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May 12th to 16th, 2017 as part of an omnibus survey. Participants were randomly recruited by telephone using live agents and administered a survey online. The results were statistically checked and weighted by age and gender using the latest Census information and the sample is geographically stratified to be representative of Canada.
Individuals were randomly called using random digit dialling with a maximum of five call backs.
The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20.
The research was commissioned by Friends of Canadian Broadcasting.
Note: Charts may not add up to 100 due to rounding.
Methodology
57
Nanos Research:
A Nanos Research RDD dual frame (land- and cell-lines) random telephone survey of 1,000 Canadians between August 28th and September 3rd, 2015. The sample included both land- and cell-lines across Canada. The results were statistically checked and weighted by age and gender using the latest Census information and the sample is geographically stratified to be representative of Canada. Individuals randomly called using random digit dialling with a maximum of five call backs. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. The research was commissioned by Friends of Canadian Broadcasting in collaboration with ACTRA and UNIFOR.
A Nanos Research RDD dual frame (land- and cell-lines) random telephone survey of 1,000 Canadians between August 16th and 25th, 2014. The sample included both land- and cell-lines across Canada. The results were statistically checked and weighted by age and gender using the latest Census information and the sample is geographically stratified to be representative of Canada. Individuals randomly called using random digit dialling with a maximum of five call backs. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. The research was commissioned by Friends of Canadian Broadcasting in collaboration with ACTRA and UNIFOR. http://www.friends.ca/files/PDF/nanos-what-canadians-think-about-tv.pdf
A National Nanos RDD random survey of 1,000 Canadians conducted between June 16th and 19th, 2013. This field period included two evenings when the Stanley Cup Finals were on television. Participants were randomly recruited by telephone and administered a survey online. The results were statistically checked and weighted using the latest Census data. The margin of error for a random survey of 1,000 Canadians is ±3.1%, 19 times out of 20.https://www.friends.ca/files/PDF/2013-388-FCB-Report.pdf
Pollara:An online survey conducted among Pollara’s 100,000 member panel of Canadians 18 years of age and older. The representative sample consisted of 3,361 Canadians. Results are considered accurate to ±1.69% nineteen times out of twenty. No quotas were set, but upon completion of the survey, the data was weighted by age, gender and region to ensue that the results shown in this report are representative of the opinions of the Canadian general public. The survey was fielded from April 20th to April 24th, 2009. http://www.friends.ca/poll/8288
58
Other Research Cited
Technical Note Element Description
Organization who commissioned the research
Friends of Canadian Broadcasting
Final Sample Size 1,000 Randomly selected individuals.
Margin of Error ±3.1 percentage points, 19 times out of 20.
Mode of SurveyRDD dual frame (land- and cell-lines) hybrid telephoneand online survey
Sampling Method BaseThe sample included both land- and cell-lines RDD (Random Digit Dialed) across Canada.
Demographics (Captured)Atlantic Canada, Quebec, Ontario, Prairies, British Columbia; Men and Women; 18 years and older.Six digit postal code was used to validate geography.
Fieldwork/ValidationLive interviews with live supervision to validate work as per the MRIA Code of Conduct
Number of Calls Maximum of five call backs.
Time of CallsIndividuals were called between 12-5:30 pm and 6:30-9:30pm local time for the respondent.
Field Dates May 12th to 16th, 2017.
Language of Survey The survey was conducted in both English and French.
Element Description
Weighting of Data
The results were weighted by age and gender using the latest Census information (2014) and the sample is geographically stratified to ensure a distribution across all regions of Canada. See tables for full weighting disclosure
Screening
Screening ensured potential respondents did not work in the market research industry, in the advertising industry, in the media or a political party prior to administering the survey to ensure the integrity of the data.
Excluded Demographics
Individuals younger than 18 years old; individuals without land or cell lines could not participate.
Stratification
By age and gender using the latest Census information (2014) and the sample is geographically stratified to be representative of Canada. Smaller areas such as Atlantic Canada were marginally oversampled to allow for a minimum regional sample.
Estimated Response Rate
14 percent, consistent with industry norms.
Question OrderQuestion order in the preceding report reflects the order in which they appeared in the original questionnaire.
Question ContentThis was module two of an omnibus survey. The preceding module included questions about top unprompted national issue of concern and voting preferences.
Question WordingThe questions in the preceding report are written exactly as they were asked to individuals.
Survey Company Nanos Research
Contact
Contact Nanos Research for more information or with any concerns or questions.http://www.nanosresearch.comTelephone:(613) 234-4666 ext. Email: info@nanosresearch.com.
www.nanosresearch.com 60
About NanosNanos is one of North America’s most trusted research and strategy organizations. Our team of professionals is regularly called upon by senior executives to deliver superior intelligence and market advantage whether it be helping to chart a path forward, managing a reputation or brand risk or understanding the trends that drive success. Services range from traditional telephone surveys, through to elite in-depth interviews, online research and focus groups. Nanos clients range from Fortune 500 companies through to leading advocacy groups interested in understanding and shaping the public landscape. Whether it is understanding your brand or reputation, customer needs and satisfaction, engaging employees or testing new ads or products, Nanos provides insight you can trust.
View our brochure
Nanos Research
North America Toll-free1.888.737.5505info@nanosresearch.com
Tabulations61
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 1
For each of the following federal political parties, please tell me if you would consider or not consider voting for it. [RANDOMIZE]
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question - Liberal
Party
Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Would consider % 59.3 84.8 51.9 60.1 53.2 61.1 57.4 61.0 61.3 61.5 56.5 58.9 58.6
Would not
consider
% 32.2 9.7 38.7 31.8 39.0 27.8 36.3 28.3 30.6 31.5 33.4 33.8 31.7
Unsure % 8.6 5.6 9.4 8.1 7.8 11.2 6.3 10.7 8.1 6.9 10.1 7.2 9.7
For each of the following federal political parties, please tell me if you would consider or not consider voting for it. [RANDOMIZE]
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question -
Conservative Party
Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Would consider % 43.5 41.5 25.0 49.6 64.4 35.6 47.3 39.9 44.1 52.7 46.8 38.0 39.0
Would not
consider
% 48.5 48.7 65.7 41.8 29.7 58.3 46.4 50.5 52.7 43.2 44.2 50.3 50.4
Unsure % 8.0 9.8 9.3 8.6 5.9 6.1 6.3 9.6 3.1 4.1 8.9 11.7 10.6
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 2
For each of the following federal political parties, please tell me if you would consider or not consider voting for it. [RANDOMIZE]
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question - NDP Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Would consider % 50.5 55.3 50.1 51.0 39.4 62.0 46.9 54.0 61.6 49.0 43.6 47.5 50.3
Would not
consider
% 37.8 28.0 33.3 36.4 53.6 33.3 42.7 33.1 33.0 39.5 37.5 39.4 39.3
Unsure % 11.7 16.7 16.5 12.6 7.0 4.7 10.4 12.9 5.4 11.5 18.9 13.2 10.4
For each of the following federal political parties, please tell me if you would consider or not consider voting for it. [RANDOMIZE]
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question - Bloc
Québécois
Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Would consider % 6.6 .0 26.4 .0 .0 .0 6.9 6.3 6.0 5.0 5.6 8.6 7.4
Would not
consider
% 89.8 100.0 59.0 100.0 100.0 100.0 90.5 89.1 91.4 92.2 89.4 88.0 88.5
Unsure % 3.6 .0 14.6 .0 .0 .0 2.6 4.6 2.6 2.8 5.0 3.4 4.2
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 3
For each of the following federal political parties, please tell me if you would consider or not consider voting for it. [RANDOMIZE]
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question - Green
Party
Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Would consider % 40.2 35.6 31.0 44.1 28.2 66.9 37.1 43.2 46.1 36.5 38.5 37.2 41.5
Would not
consider
% 45.3 45.4 53.2 39.7 57.2 27.2 51.2 39.6 40.9 50.5 45.5 46.4 44.2
Unsure % 14.5 19.1 15.9 16.2 14.7 5.8 11.7 17.3 13.0 13.0 16.0 16.4 14.3
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus
Vote
Profile
Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Liberal Party % 36.5 56.7 35.9 37.1 26.2 36.7 35.7 37.3 32.5 33.1 37.9 37.3 40.1
Conservative
Party
% 27.7 16.5 14.1 33.6 48.2 19.0 30.0 25.6 27.7 33.5 30.5 26.5 23.1
NDP % 17.1 15.8 16.1 16.3 12.5 27.1 16.9 17.2 21.1 17.2 13.3 17.1 16.7
Bloc Québécois % 3.8 .0 15.0 .0 .0 .0 4.7 2.8 1.7 3.2 3.0 6.1 4.5
Green % 6.1 5.5 7.6 4.7 3.9 10.0 3.7 8.4 8.8 3.8 6.2 4.0 7.1
Undecided % 8.7 5.5 11.2 8.3 9.1 7.3 8.9 8.6 8.1 9.2 9.1 9.0 8.5
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 4
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus
Ballot Total Unwgt
N
909 95 219 275 181 139 457 452 160 154 186 195 214
Wgt N 913 94 222 275 182 139 444 469 181 148 170 172 243
Liberal Party % 40.0 60.0 40.4 40.5 28.9 39.5 39.2 40.8 35.4 36.4 41.7 41.0 43.8
Conservative
Party
% 30.4 17.5 15.9 36.6 53.1 20.4 32.9 28.1 30.2 36.9 33.6 29.1 25.3
NDP % 18.7 16.7 18.2 17.8 13.8 29.2 18.6 18.9 23.0 18.9 14.6 18.8 18.3
Bloc Québécois % 4.1 .0 16.9 .0 .0 .0 5.2 3.1 1.9 3.5 3.3 6.7 4.9
Green % 6.7 5.8 8.6 5.1 4.3 10.8 4.1 9.2 9.6 4.2 6.8 4.4 7.8
Do you trust, somewhat trust, somewhat mistrust or mistrust the following sources of news? [RANDOMIZE]
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question - Facebook Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Trust % 3.5 .7 6.7 3.5 2.0 1.7 3.3 3.6 8.2 4.4 .9 1.0 2.9
Somewhat trust % 12.6 10.3 14.8 12.9 14.8 6.7 11.7 13.4 12.1 15.8 18.4 8.1 10.0
Somewhat
mistrust
% 31.0 28.0 27.5 34.5 31.2 31.3 28.9 33.0 34.0 31.1 28.9 29.1 31.4
Mistrust % 46.1 52.2 43.1 42.1 45.7 55.8 49.8 42.6 39.7 41.4 47.0 52.5 48.6
Unsure % 6.9 8.7 7.9 6.9 6.3 4.5 6.4 7.3 6.0 7.3 4.7 9.3 7.1
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 5
Do you trust, somewhat trust, somewhat mistrust or mistrust the following sources of news? [RANDOMIZE]
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question - Twitter Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Trust % 4.0 2.1 5.7 5.7 2.6 1.1 4.1 4.0 7.2 6.0 3.3 3.2 1.6
Somewhat trust % 15.1 9.4 11.3 19.5 16.0 15.5 13.5 16.7 18.7 22.0 18.2 10.4 9.4
Somewhat
mistrust
% 23.8 20.9 20.2 25.4 25.3 26.4 23.8 23.7 29.1 27.6 24.5 17.2 21.7
Mistrust % 41.7 48.5 40.0 40.5 42.0 41.9 45.7 37.9 30.3 30.5 40.9 49.2 52.2
Unsure % 15.3 19.1 22.8 8.8 14.1 15.1 12.8 17.7 14.7 13.9 13.1 20.0 15.0
Do you trust, somewhat trust, somewhat mistrust or mistrust the following sources of news? [RANDOMIZE]
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question -
Newspapers
Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Trust % 35.3 41.3 35.5 39.9 27.9 31.6 33.5 37.0 33.1 35.6 36.0 37.8 34.5
Somewhat trust % 48.1 47.3 51.1 40.7 53.0 52.2 46.6 49.6 45.7 49.1 50.3 43.8 50.9
Somewhat
mistrust
% 9.4 8.1 5.8 10.7 13.9 7.7 10.5 8.4 13.6 8.4 5.9 11.4 7.9
Mistrust % 5.3 1.7 5.0 7.4 3.1 7.2 6.4 4.4 4.2 6.5 5.7 4.5 5.9
Unsure % 1.8 1.7 2.5 1.4 2.0 1.2 3.0 .7 3.4 .5 2.1 2.6 .7
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 6
Do you trust, somewhat trust, somewhat mistrust or mistrust the following sources of news? [RANDOMIZE]
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question - Broadcast
TV
Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Trust % 31.6 36.2 35.1 33.9 23.9 28.1 27.2 35.7 26.2 29.8 30.8 36.1 33.9
Somewhat trust % 47.7 42.5 51.6 44.0 48.0 51.8 48.3 47.2 48.7 51.6 50.3 41.8 47.1
Somewhat
mistrust
% 11.6 13.5 5.8 11.3 18.6 11.1 12.3 10.9 12.0 8.4 10.2 14.1 12.4
Mistrust % 7.6 6.0 5.5 9.1 8.0 8.2 10.7 4.6 11.6 7.8 7.5 6.3 5.3
Unsure % 1.6 1.7 2.0 1.7 1.4 .7 1.4 1.7 1.6 2.3 1.2 1.7 1.3
Do you trust, somewhat trust, somewhat mistrust or mistrust the following sources of news? [RANDOMIZE]
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question - Radio Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Trust % 33.3 37.4 35.2 37.3 24.6 31.0 30.7 35.7 29.7 26.7 35.0 41.2 33.1
Somewhat
trust
% 51.1 54.1 51.1 44.1 56.2 56.0 52.6 49.6 52.6 56.6 52.5 41.8 52.2
Somewhat
mistrust
% 9.3 5.1 5.2 10.5 17.2 6.4 8.9 9.7 10.5 10.0 5.6 10.9 9.6
Mistrust % 3.4 1.7 4.8 4.7 .8 2.9 5.3 1.5 3.9 3.1 5.4 2.3 2.5
Unsure % 2.9 1.7 3.7 3.4 1.2 3.8 2.4 3.4 3.3 3.5 1.5 3.8 2.5
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 7
Do you trust, somewhat trust, somewhat mistrust or mistrust the following sources of news? [RANDOMIZE]
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question - Online
news (not affiliated
with a newspaper or
broadcast
organization)
Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Trust % 5.3 5.0 9.5 4.8 2.4 3.4 5.3 5.3 8.3 4.6 6.2 3.0 4.5
Somewhat trust % 28.8 25.8 22.6 32.6 29.4 32.9 32.4 25.4 30.9 28.3 27.3 27.5 29.7
Somewhat
mistrust
% 30.0 31.8 26.0 29.2 36.4 28.2 27.1 32.7 28.1 31.4 37.6 29.4 25.4
Mistrust % 30.5 27.5 33.0 29.3 28.6 33.1 29.5 31.4 27.9 28.3 24.1 34.3 35.5
Unsure % 5.4 9.9 8.9 4.0 3.2 2.4 5.6 5.2 4.7 7.3 4.8 5.8 4.9
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question - As you
may know, one
third of journalism
jobs have
disappeared in
Canada since 2010,
largely because
companies are
buying more
advertising online
rather than in
newspapers or on
TV and
radio. Which
statement is closest
to your own
view:[ROATE]
Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
The loss of jobs is
just the inevitable
result of
technological
change and nothing
can be done about
it
% 33.9 35.2 33.5 36.9 39.8 19.5 39.3 28.8 36.9 37.2 33.2 38.0 27.1
Quality journalism is
important for the
future of our
democracy. The
federal government
should take steps to
address the decline
of journalism jobs
% 58.2 54.6 61.6 54.3 54.1 67.8 51.5 64.5 54.5 52.7 58.3 56.6 65.2
Unsure % 8.0 10.1 4.9 8.8 6.0 12.7 9.3 6.8 8.6 10.2 8.5 5.4 7.7
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 8
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question - Do you
think the quality of
local news in your
community is better,
the same or worse
compared to 10 years
ago?
Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Better % 13.6 10.0 19.7 14.8 10.8 7.6 11.3 15.9 12.5 18.4 10.7 13.0 14.1
The
same
% 35.1 36.2 42.2 28.8 38.9 30.1 38.3 32.0 33.1 29.6 40.3 34.4 36.8
Worse % 43.5 46.3 29.5 48.8 43.8 54.1 43.6 43.4 44.5 39.5 44.6 45.7 43.0
Unsure % 7.7 7.6 8.6 7.7 6.5 8.2 6.8 8.7 9.9 12.5 4.5 7.0 6.1
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question - Do you
care, somewhat
care, somewhat not
care or not care that
there are fewer
journalists in Canada
to help create
quality news?
Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Care % 46.4 53.9 30.7 51.7 40.4 65.5 43.3 49.4 39.5 41.6 45.3 49.3 53.3
Somewhat care % 35.2 33.0 41.9 34.3 38.1 23.3 33.9 36.3 40.7 31.9 38.4 34.1 31.5
Somewhat not
care
% 9.6 3.3 15.8 6.6 11.2 7.3 11.1 8.2 8.1 15.4 7.9 7.7 9.6
Not care % 8.1 8.1 10.9 6.8 9.6 4.0 10.8 5.6 11.3 10.6 7.2 7.1 5.5
Unsure % .7 1.7 .7 .7 .8 .0 .9 .5 .4 .5 1.1 1.8 .0
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 9
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question - Given
the choice, would
you prefer that the
Government of
Canada be active in
supporting local
news or that it do
nothing and allow
the free market to
decide the future of
local news?
Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Be active in
supporting local
news
% 54.2 65.6 57.9 49.9 49.0 56.1 49.1 59.1 57.9 49.3 48.8 50.4 60.9
Allow the free
market to decide
the future
% 32.4 22.6 30.6 34.1 39.5 29.0 38.6 26.5 28.5 41.0 32.3 33.9 28.9
Unsure % 13.4 11.8 11.5 16.1 11.5 14.9 12.3 14.4 13.6 9.7 18.9 15.7 10.1
Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and
confidence to 7 meaning very high trust and confidence. [RANDOMIZE]
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question - Cable
companies
Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Mean 3.2 3.1 3.7 3.0 3.1 2.9 3.1 3.3 3.1 3.3 3.1 3.2 3.2
Very low trust and
confidence (1)
% 19.8 22.2 10.4 24.7 18.6 25.6 22.2 17.6 23.5 17.5 21.4 17.4 19.1
2 % 15.7 22.5 12.4 16.1 19.0 11.9 16.6 15.0 13.8 17.0 12.5 18.0 17.1
3 % 19.8 17.1 18.0 19.8 20.5 23.2 19.5 20.0 17.2 19.8 21.4 19.4 20.7
4 % 15.4 11.7 20.0 13.5 13.5 16.4 15.6 15.3 18.4 12.0 17.0 15.3 14.2
5 % 18.5 17.1 20.3 17.6 20.8 15.3 17.8 19.2 20.6 19.7 15.9 19.4 17.6
6 % 5.5 4.2 10.0 5.0 3.3 2.7 3.8 7.1 3.0 8.2 5.4 5.2 5.9
Very high trust and
confidence (7)
% 1.5 3.5 3.2 .4 .8 .6 .8 2.2 .4 2.0 .7 .9 3.0
Unsure % 3.8 1.7 5.6 2.8 3.5 4.3 3.9 3.7 3.0 3.8 5.6 4.5 2.4
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 10
Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and
confidence to 7 meaning very high trust and confidence. [RANDOMIZE]
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question - Cable
companies
Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Low trust and
confidence (1-3)
% 55.3 61.8 40.8 60.6 58.1 60.7 58.2 52.6 54.5 54.2 55.3 54.8 56.9
Average trust and
confidence (4)
% 15.4 11.7 20.0 13.5 13.5 16.4 15.6 15.3 18.4 12.0 17.0 15.3 14.2
High trust and
confidence (5-7)
% 25.5 24.8 33.5 23.0 24.9 18.6 22.4 28.5 24.1 30.0 22.0 25.4 26.4
Unsure (77) % 3.8 1.7 5.6 2.8 3.5 4.3 3.9 3.7 3.0 3.8 5.6 4.5 2.4
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 11
Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and
confidence to 7 meaning very high trust and confidence. [RANDOMIZE]
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question - Private
broadcasters
Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Mean 3.7 3.7 4.1 3.5 3.7 3.4 3.7 3.6 3.4 3.7 3.8 3.7 3.7
Very low trust and
confidence (1)
% 12.1 16.6 4.9 15.0 9.4 18.6 12.2 12.0 14.4 11.0 12.8 10.8 11.4
2 % 13.4 10.6 12.7 14.8 13.9 13.1 13.4 13.5 17.1 12.7 10.5 12.2 14.1
3 % 16.7 18.4 18.1 15.4 16.2 16.9 16.4 17.1 17.3 17.6 16.3 18.9 14.7
4 % 19.6 16.9 17.6 16.5 27.3 20.7 19.5 19.7 19.7 17.1 20.1 19.3 20.9
5 % 18.4 18.3 20.3 21.5 15.8 12.6 18.2 18.6 16.0 19.1 18.9 17.1 20.4
6 % 10.0 11.7 12.7 7.5 9.6 10.1 10.6 9.5 7.1 12.0 12.8 10.1 9.0
Very high trust and
confidence (7)
% 3.9 4.9 6.7 2.4 3.0 2.3 4.5 3.2 3.0 2.9 4.4 4.9 3.9
Unsure % 5.9 2.6 7.1 6.8 5.0 5.5 5.2 6.5 5.4 7.7 4.2 6.8 5.6
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 12
Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and
confidence to 7 meaning very high trust and confidence. [RANDOMIZE]
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question - Private
broadcasters
Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Low trust and
confidence (1-3)
% 42.3 45.6 35.7 45.3 39.5 48.7 42.0 42.5 48.7 41.3 39.6 41.9 40.2
Average trust and
confidence (4)
% 19.6 16.9 17.6 16.5 27.3 20.7 19.5 19.7 19.7 17.1 20.1 19.3 20.9
High trust and
confidence (5-7)
% 32.3 34.9 39.7 31.5 28.3 25.1 33.3 31.3 26.2 33.9 36.1 32.0 33.2
Unsure (77) % 5.9 2.6 7.1 6.8 5.0 5.5 5.2 6.5 5.4 7.7 4.2 6.8 5.6
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 13
Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and
confidence to 7 meaning very high trust and confidence. [RANDOMIZE]
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question - The
Canadian
government
Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Mean 4.4 4.6 4.5 4.4 3.9 4.3 4.2 4.5 4.5 4.4 4.3 4.4 4.3
Very low trust and
confidence (1)
% 11.1 6.6 7.5 11.3 17.7 10.9 14.1 8.3 12.7 11.8 13.7 7.3 10.4
2 % 6.3 9.0 4.1 6.1 8.6 5.3 7.7 4.9 3.8 6.1 4.2 7.3 8.9
3 % 10.2 9.2 9.3 9.9 11.5 11.1 8.6 11.7 8.1 9.8 9.4 9.6 12.8
4 % 17.7 14.8 22.6 15.9 17.4 15.5 16.5 18.8 17.7 14.8 17.6 24.7 14.5
5 % 24.0 27.9 25.0 24.6 16.4 28.6 20.1 27.7 20.2 25.9 26.2 23.6 24.4
6 % 18.0 20.0 19.6 16.9 16.2 18.7 20.8 15.4 20.9 15.2 16.4 16.4 20.0
Very high trust and
confidence (7)
% 10.1 11.7 8.9 13.4 8.4 7.0 9.4 10.8 12.1 11.9 9.4 10.0 8.2
Unsure % 2.6 .8 3.1 1.9 3.8 2.8 2.8 2.4 4.6 4.4 3.1 1.1 .9
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 14
Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and
confidence to 7 meaning very high trust and confidence. [RANDOMIZE]
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question - The
Canadian
government
Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Low trust and
confidence (1-3)
% 27.5 24.8 20.9 27.2 37.8 27.4 30.3 24.9 24.6 27.7 27.3 24.2 32.1
Average trust and
confidence (4)
% 17.7 14.8 22.6 15.9 17.4 15.5 16.5 18.8 17.7 14.8 17.6 24.7 14.5
High trust and
confidence (5-7)
% 52.2 59.6 53.4 54.9 41.0 54.4 50.3 53.9 53.2 53.0 52.0 50.0 52.5
Unsure (77) % 2.6 .8 3.1 1.9 3.8 2.8 2.8 2.4 4.6 4.4 3.1 1.1 .9
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 15
Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and
confidence to 7 meaning very high trust and confidence. [RANDOMIZE]
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question - CRTC Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Mean 5.0 5.2 5.2 4.8 4.6 5.1 4.8 5.1 5.0 5.0 5.1 4.8 4.9
Very low trust and
confidence (1)
% 4.1 3.5 1.9 5.7 6.6 1.6 5.2 3.1 5.2 1.9 2.7 4.4 5.5
2 % 5.2 2.7 3.8 5.8 7.8 4.6 6.5 4.0 3.6 5.2 4.8 6.2 6.0
3 % 8.3 7.0 7.1 9.0 9.6 8.2 6.8 9.8 6.0 9.9 7.8 9.9 8.4
4 % 14.6 14.1 13.8 14.2 14.4 17.0 16.3 13.0 15.9 12.1 16.8 15.3 13.0
5 % 20.5 18.7 20.4 19.6 25.5 16.9 21.0 20.0 17.9 21.1 21.6 20.7 21.1
6 % 21.8 28.3 20.8 22.3 15.3 26.8 21.3 22.3 18.9 22.2 22.2 19.0 25.4
Very high trust and
confidence (7)
% 19.1 23.0 21.5 17.7 15.3 20.3 16.7 21.3 21.7 18.4 21.2 18.5 16.5
Unsure % 6.4 2.8 10.6 5.6 5.4 4.6 6.2 6.6 10.7 9.2 2.9 6.0 4.1
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 16
Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and
confidence to 7 meaning very high trust and confidence. [RANDOMIZE]
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question - CRTC Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Low trust and
confidence (1-3)
% 17.7 13.2 12.8 20.5 24.1 14.5 18.5 16.9 14.8 17.0 15.3 20.5 19.8
Average trust and
confidence (4)
% 14.6 14.1 13.8 14.2 14.4 17.0 16.3 13.0 15.9 12.1 16.8 15.3 13.0
High trust and
confidence (5-7)
% 61.4 69.9 62.8 59.7 56.2 63.9 59.1 63.6 58.6 61.7 65.0 58.1 63.1
Unsure (77) % 6.4 2.8 10.6 5.6 5.4 4.6 6.2 6.6 10.7 9.2 2.9 6.0 4.1
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 17
Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and
confidence to 7 meaning very high trust and confidence. [RANDOMIZE]
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question -
CBC/Radio-Canada
Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Mean 5.3 5.9 5.5 5.2 4.8 5.7 5.0 5.6 5.3 5.3 5.2 5.3 5.5
Very low trust and
confidence (1)
% 6.8 1.7 3.5 8.3 12.8 4.9 10.4 3.5 7.3 4.3 9.6 8.0 5.3
2 % 4.6 6.4 4.3 3.8 6.8 2.3 6.2 3.0 5.0 6.3 6.0 3.9 2.7
3 % 5.4 .9 4.3 6.4 8.6 3.7 5.0 5.7 4.0 8.3 3.4 6.5 5.2
4 % 9.0 6.6 10.6 10.5 8.5 5.9 9.0 9.1 9.1 7.0 8.6 9.2 10.5
5 % 13.9 9.7 14.6 13.7 14.2 15.7 14.1 13.8 11.7 13.8 13.4 14.8 15.3
6 % 22.9 28.6 26.6 21.2 21.2 18.8 21.6 24.2 26.0 26.0 24.3 19.8 20.1
Very high trust and
confidence (7)
% 35.1 45.0 32.8 33.9 26.8 45.7 31.0 39.0 33.6 30.7 31.5 37.2 39.9
Unsure % 2.2 1.1 3.2 2.3 1.0 3.0 2.8 1.7 3.3 3.6 3.2 .7 1.0
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 18
Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and
confidence to 7 meaning very high trust and confidence. [RANDOMIZE]
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question -
CBC/Radio-Canada
Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Low trust and
confidence (1-3)
% 16.8 9.0 12.1 18.4 28.3 11.0 21.5 12.2 16.3 18.9 19.0 18.3 13.1
Average trust and
confidence (4)
% 9.0 6.6 10.6 10.5 8.5 5.9 9.0 9.1 9.1 7.0 8.6 9.2 10.5
High trust and
confidence (5-7)
% 71.9 83.4 74.0 68.8 62.3 80.1 66.7 76.9 71.3 70.5 69.1 71.8 75.4
Unsure (77) % 2.2 1.1 3.2 2.3 1.0 3.0 2.8 1.7 3.3 3.6 3.2 .7 1.0
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 19
Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and
confidence to 7 meaning very high trust and confidence. [RANDOMIZE]
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question - Netflix Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Mean 2.6 2.6 3.0 2.5 2.8 2.1 2.6 2.6 2.8 2.8 2.6 2.6 2.4
Very low trust and
confidence (1)
% 29.7 30.7 19.8 36.1 24.7 39.3 31.2 28.3 27.7 23.0 30.4 31.4 33.5
2 % 18.0 18.5 14.9 17.3 22.6 18.4 19.4 16.7 18.7 15.9 19.1 17.1 18.7
3 % 13.6 16.0 14.2 10.9 15.5 13.9 13.2 14.0 13.3 20.2 15.0 10.5 11.0
4 % 13.4 17.4 13.5 14.4 13.3 8.9 13.5 13.3 15.4 14.7 13.5 12.6 11.8
5 % 8.3 5.9 12.0 7.2 8.9 5.0 9.1 7.6 9.7 8.0 9.1 8.9 6.6
6 % 1.9 .8 3.2 1.2 2.6 1.1 2.1 1.7 1.4 2.3 1.4 3.8 1.2
Very high trust and
confidence (7)
% 2.1 2.0 2.2 2.5 2.8 .0 1.7 2.5 3.8 1.8 2.2 .9 1.8
Unsure % 12.9 8.8 20.1 10.3 9.6 13.3 9.8 15.9 9.9 14.1 9.4 14.8 15.5
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 20
Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and
confidence to 7 meaning very high trust and confidence. [RANDOMIZE]
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question - Netflix Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Low trust and
confidence (1-3)
% 61.3 65.1 48.9 64.3 62.8 71.6 63.8 59.0 59.8 59.1 64.5 59.1 63.2
Average trust and
confidence (4)
% 13.4 17.4 13.5 14.4 13.3 8.9 13.5 13.3 15.4 14.7 13.5 12.6 11.8
High trust and
confidence (5-7)
% 12.3 8.7 17.5 10.9 14.4 6.1 12.8 11.8 14.9 12.1 12.6 13.6 9.5
Unsure (77) % 12.9 8.8 20.1 10.3 9.6 13.3 9.8 15.9 9.9 14.1 9.4 14.8 15.5
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 21
Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and
confidence to 7 meaning very high trust and confidence. [RANDOMIZE]
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question - Other
internet
broadcasters
Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Mean 3.0 2.7 3.5 2.9 2.9 2.5 2.9 3.0 2.9 3.1 2.9 3.0 3.0
Very low trust and
confidence (1)
% 20.9 24.0 11.8 23.8 19.6 30.1 23.2 18.8 20.8 20.2 18.9 21.9 22.1
2 % 16.1 20.9 11.2 13.7 18.8 21.9 16.1 16.1 16.0 13.4 15.8 19.3 15.7
3 % 16.6 15.5 17.4 16.9 18.7 12.3 16.7 16.4 17.7 16.1 25.8 11.4 13.2
4 % 21.7 25.6 24.8 21.6 20.6 15.7 21.2 22.2 22.5 22.6 17.8 21.8 23.3
5 % 9.8 2.7 13.3 12.1 8.2 6.0 10.2 9.4 10.2 10.4 9.1 10.2 9.2
6 % 3.0 2.5 5.8 1.1 3.4 1.6 2.8 3.1 1.6 5.5 3.1 3.1 2.2
Very high trust and
confidence (7)
% 1.3 1.7 2.8 .8 .5 .7 1.1 1.5 1.1 .4 .6 2.2 1.9
Unsure % 10.7 7.1 12.8 10.1 10.2 11.7 8.7 12.6 10.1 11.3 9.0 10.1 12.4
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 22
Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and
confidence to 7 meaning very high trust and confidence. [RANDOMIZE]
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question - Other
internet
broadcasters
Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Low trust and
confidence (1-3)
% 53.6 60.4 40.4 54.4 57.2 64.4 56.0 51.2 54.5 49.7 60.5 52.6 51.0
Average trust and
confidence (4)
% 21.7 25.6 24.8 21.6 20.6 15.7 21.2 22.2 22.5 22.6 17.8 21.8 23.3
High trust and
confidence (5-7)
% 14.0 6.9 22.0 14.0 12.0 8.3 14.1 14.0 12.9 16.3 12.8 15.5 13.3
Unsure (77) % 10.7 7.1 12.8 10.1 10.2 11.7 8.7 12.6 10.1 11.3 9.0 10.1 12.4
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 23
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question - Which of
the following
potential future
paths for the CBC
would you
prefer:[RANDOMIZE]
Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Increase funding
from the
Government of
Canada to the CBC
so it could go
substantially ad free
on TV, as it does on
radio
% 36.2 37.9 41.0 34.4 24.2 46.4 35.3 37.0 38.4 31.2 32.9 30.2 44.2
Freeze funding for
the CBC and
eliminate its ability
to sell television
and online
advertising which
would lead to
reduced
programming and
content
% 9.7 3.3 5.8 12.4 17.2 5.1 13.1 6.5 7.8 10.3 12.7 12.2 6.8
Continue to have
the CBC sell
television and
online advertising
to help fund
programming and
content
% 48.8 55.5 48.1 47.5 51.0 45.0 48.5 49.1 48.4 53.0 50.2 51.6 43.5
Unsure % 5.4 3.3 5.1 5.7 7.7 3.5 3.1 7.5 5.4 5.5 4.2 6.0 5.5
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 24
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question - As you
may know, the
CRTC regulates
broadcasting in
Canada. Which of
the following
statements is closer
to your own view?
[ROTATE]
Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
The CRTC should
ensure that a
majority of
programs offered
by Canadian
broadcasters are
Canadian in origin
% 51.5 51.2 69.9 44.3 35.4 57.0 44.2 58.4 49.7 45.4 47.7 49.2 60.8
It doesn’t matter
whether Canadian
broadcasters offer a
majority of
programs that are
Canadian in origin
% 35.9 37.8 21.5 41.5 49.7 29.4 44.3 28.0 34.1 38.5 41.1 40.1 29.2
Unsure % 12.6 11.0 8.6 14.2 15.0 13.7 11.4 13.6 16.2 16.1 11.2 10.7 10.0
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 25
Do you agree, somewhat agree, somewhat disagree or disagree with the following statements? [RANDOMIZE]
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question - Now that
virtually all private
news media in
Canada are owned
by only a few large
corporations it is
more important
than ever to have a
strong and vibrant
CBC
Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Agree % 66.7 84.5 69.9 62.3 54.8 74.5 60.5 72.7 67.0 65.5 60.8 64.1 73.4
Somewhat
agree
% 19.0 9.5 21.7 21.3 18.5 16.8 20.4 17.7 19.3 18.3 21.8 19.5 16.9
Somewhat
disagree
% 3.6 .9 2.2 4.2 6.6 2.2 3.9 3.2 4.0 4.1 4.7 2.2 3.0
Disagree % 8.4 4.3 4.3 9.8 17.5 3.1 13.3 3.8 6.4 9.0 11.3 11.4 5.4
Unsure % 2.3 .8 1.9 2.4 2.6 3.4 1.9 2.6 3.3 3.1 1.5 2.8 1.3
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 26
Do you agree, somewhat agree, somewhat disagree or disagree with the following statements? [RANDOMIZE]
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question- We have
to make sure that
the board
appointees of the
CBC are picked in a
non-partisan,
transparent, open
way by people who
have the interests of
the CBC and Radio
Canada and the
interests of the
Canadian public top
of mind. Not the
narrow partisan
interests of one
political party or
another, whether or
not that party
happens to be in
government.
Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Agree % 79.7 86.1 78.7 77.6 76.7 85.6 78.6 80.8 82.8 74.3 74.9 79.5 84.4
Somewhat
agree
% 14.5 10.0 16.2 14.8 15.7 12.6 15.0 14.1 9.2 19.6 16.0 16.0 13.3
Somewhat
disagree
% 1.6 2.3 1.9 1.5 1.9 .7 1.5 1.7 3.6 1.6 1.7 1.5 .3
Disagree % 1.4 .8 .9 2.1 2.1 .0 2.2 .6 1.8 .9 1.9 1.5 .8
Unsure % 2.7 .8 2.4 3.9 3.5 1.1 2.7 2.8 2.6 3.5 5.5 1.6 1.2
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 27
Do you agree, somewhat agree, somewhat disagree or disagree with the following statements? [RANDOMIZE]
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question - The CBC
plays an important
role in strengthening
Canadian culture
and identity
Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Agree % 68.1 76.4 70.7 68.6 56.6 72.5 63.3 72.6 68.4 58.8 64.4 67.7 76.4
Somewhat
agree
% 20.1 19.4 21.6 17.1 22.4 20.8 19.7 20.4 16.2 28.0 21.7 18.9 17.7
Somewhat
disagree
% 2.3 2.6 2.6 2.7 2.7 .6 3.1 1.6 4.2 1.5 4.5 1.7 .4
Disagree % 7.8 1.7 3.4 9.5 16.5 4.2 12.2 3.6 8.7 8.3 8.4 10.3 4.6
Unsure % 1.7 .0 1.7 2.1 1.9 1.9 1.7 1.7 2.5 3.4 .9 1.4 .9
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question - Assume
for a moment that
your federal
Member of
Parliament asked for
your advice on an
upcoming vote in
the House of
Commons on what
to do about CBC
funding. Which of
the following three
options would you
advise him/her to
vote for?
Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Maintain
funding
% 38.7 27.4 50.7 38.2 35.7 31.0 33.1 43.9 40.4 42.6 35.2 38.7 37.5
Increase
funding
% 42.8 63.4 38.9 39.7 32.5 55.6 42.9 42.7 39.1 39.5 43.4 39.0 50.0
Decrease
funding
% 14.0 5.0 7.2 15.6 27.6 10.3 19.9 8.5 14.3 13.3 17.9 18.5 8.4
Unsure % 4.5 4.2 3.2 6.5 4.1 3.0 4.0 4.8 6.2 4.6 3.5 3.8 4.1
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 28
How much do you agree/disagree with each of the following statements [RANDOMIZE]
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question - Local TV
news is valuable to
me
Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Agree % 74.2 85.4 74.1 68.7 75.2 76.4 72.7 75.6 69.3 68.3 74.1 71.2 83.5
Somewhat
agree
% 14.8 9.0 13.9 17.7 16.0 12.6 15.1 14.5 13.4 16.5 15.2 18.5 11.8
Somewhat
disagree
% 4.5 1.9 5.2 5.1 2.2 6.8 4.6 4.3 9.8 4.4 4.1 4.2 1.0
Disagree % 5.1 2.0 4.9 6.9 5.5 3.6 6.4 3.9 6.5 8.7 5.7 4.6 1.8
Unsure % 1.5 1.7 1.9 1.6 1.2 .6 1.2 1.7 1.0 2.1 1.0 1.4 1.8
How much do you agree/disagree with each of the following statements [RANDOMIZE]
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question - My
federal member of
parliament should
work to keep local
broadcasting strong
in my community
Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Agree % 70.3 77.7 79.6 63.2 64.5 71.6 67.2 73.2 65.9 66.3 69.9 67.2 78.4
Somewhat
agree
% 17.2 17.0 13.3 21.6 15.5 17.1 17.5 16.9 16.6 19.3 19.0 18.8 13.9
Somewhat
disagree
% 4.1 .8 1.9 4.9 6.1 5.5 4.3 3.9 6.0 2.9 3.3 4.1 3.8
Disagree % 5.6 .0 2.9 8.1 10.5 2.4 8.3 3.1 6.5 7.2 5.6 7.0 3.0
Unsure % 2.9 4.5 2.3 2.1 3.4 3.4 2.7 3.0 5.0 4.3 2.1 2.8 .9
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 29
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female
18 to
29
30 to
39
40 to
49
50 to
59 60 plus
Question - Would
you say that the
CBC’s independence
as a broadcaster has
increased,
decreased, or stayed
the same over the
past four years?
Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
Increased % 14.8 14.2 12.0 16.7 13.8 17.6 11.7 17.8 18.7 20.8 15.4 6.7 13.8
Decreased % 36.4 26.0 33.8 39.4 35.7 42.3 38.4 34.4 32.4 26.7 40.7 37.9 41.0
Stayed the
same
% 32.2 45.7 37.7 28.3 28.3 27.4 34.4 30.2 30.6 31.9 29.3 39.4 30.6
Unsure % 16.6 14.1 16.5 15.6 22.2 12.7 15.6 17.5 18.3 20.7 14.6 15.9 14.6
Region Gender Age
Canada
2017-05
Atlantic
Canada Quebec Ontario Prairies
British
Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus
Question - Thinking
specifically about the
CBC, which of the
following two
statements is closer
to your own opinion?
[ROTATE]
Total Unwgt
N
1000 100 250 300 200 150 503 497 174 171 206 216 233
Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265
The Prime Minister’s
power to appoint the
CBC President and
Board of Directors
gives the
government too
much influence over
the nature and
content of programs
broadcast on the CBC
% 53.9 48.5 53.0 52.3 60.0 54.4 58.9 49.3 49.8 54.5 55.3 60.0 51.4
The CBC is
independent and it
doesn’t matter who
appoints the Board
of Directors and
President
% 25.8 27.8 33.9 26.0 18.2 20.7 24.8 26.8 30.0 23.0 22.3 23.7 28.4
Unsure % 20.2 23.7 13.1 21.7 21.8 25.0 16.3 24.0 20.2 22.5 22.4 16.3 20.2
2017-1026 – Friends of Canadian Broadcasting – Views on CBC by Party affiliation - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 1
For each of the following federal political parties, please tell me if you would consider or not consider voting for it. [RANDOMIZE]
Vote Profile
Canada 2017-05 Liberal Party Conservative Party NDP Bloc Québécois Green Undecided
Question - Liberal Party Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Would consider % 59.3 100.0 27.6 48.1 12.5 31.4 50.9
Would not consider % 32.2 .0 63.6 36.8 81.0 43.5 28.8
Unsure % 8.6 .0 8.7 15.1 6.6 25.1 20.3
For each of the following federal political parties, please tell me if you would consider or not consider voting for it. [RANDOMIZE]
Vote Profile
Canada 2017-05 Liberal Party Conservative Party NDP Bloc Québécois Green Undecided
Question - Conservative Party Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Would consider % 43.5 27.0 100.0 18.8 12.6 8.4 19.5
Would not consider % 48.5 61.5 .0 75.1 82.8 76.1 62.2
Unsure % 8.0 11.5 .0 6.1 4.6 15.5 18.3
For each of the following federal political parties, please tell me if you would consider or not consider voting for it. [RANDOMIZE]
Vote Profile
Canada 2017-05 Liberal Party Conservative Party NDP Bloc Québécois Green Undecided
Question - NDP Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Would consider % 50.5 50.2 16.1 100.0 30.6 54.4 70.5
Would not consider % 37.8 34.4 72.7 .0 41.6 36.0 14.2
Unsure % 11.7 15.4 11.2 .0 27.8 9.5 15.3
2017-1026 – Friends of Canadian Broadcasting – Views on CBC by Party affiliation - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 2
For each of the following federal political parties, please tell me if you would consider or not consider voting for it. [RANDOMIZE]
Vote Profile
Canada 2017-05 Liberal Party Conservative Party NDP Bloc Québécois Green Undecided
Question - Bloc Québécois Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Would consider % 6.6 2.4 .8 6.0 100.0 3.0 5.9
Would not consider % 89.8 94.1 97.4 89.5 .0 89.6 86.3
Unsure % 3.6 3.5 1.8 4.4 .0 7.3 7.8
For each of the following federal political parties, please tell me if you would consider or not consider voting for it. [RANDOMIZE]
Vote Profile
Canada 2017-05 Liberal Party Conservative Party NDP Bloc Québécois Green Undecided
Question - Green Party Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Would consider % 40.2 43.2 15.1 60.0 14.7 100.0 37.7
Would not consider % 45.3 41.2 71.5 25.8 70.0 .0 38.2
Unsure % 14.5 15.5 13.5 14.3 15.3 .0 24.0
Vote Profile
Canada 2017-05 Liberal Party Conservative Party NDP Bloc Québécois Green Undecided
Ballot Total Unwgt N 909 367 275 170 39 58 0
Wgt N 913 365 277 171 38 62 0
Liberal Party % 40.0 100.0 .0 .0 .0 .0 .0
Conservative Party % 30.4 .0 100.0 .0 .0 .0 .0
NDP % 18.7 .0 .0 100.0 .0 .0 .0
Bloc Québécois % 4.1 .0 .0 .0 100.0 .0 .0
Green % 6.7 .0 .0 .0 .0 100.0 .0
2017-1026 – Friends of Canadian Broadcasting – Views on CBC by Party affiliation - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 3
Do you trust, somewhat trust, somewhat mistrust or mistrust the following sources of news? [RANDOMIZE]
Vote Profile
Canada 2017-05 Liberal Party Conservative Party NDP Bloc Québécois Green Undecided
Question - Facebook Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Trust % 3.5 4.1 4.6 1.4 3.8 3.3 1.4
Somewhat trust % 12.6 12.8 12.7 13.8 19.4 12.0 6.5
Somewhat mistrust % 31.0 28.8 31.3 37.8 31.2 28.7 27.1
Mistrust % 46.1 48.7 41.5 44.9 42.5 46.4 54.1
Unsure % 6.9 5.6 10.0 2.1 3.1 9.7 11.0
Do you trust, somewhat trust, somewhat mistrust or mistrust the following sources of news? [RANDOMIZE]
Vote Profile
Canada 2017-05 Liberal Party Conservative Party NDP Bloc Québécois Green Undecided
Question - Twitter Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Trust % 4.0 3.5 3.7 5.0 4.6 5.6 4.2
Somewhat trust % 15.1 17.6 16.1 13.7 6.6 13.7 9.5
Somewhat mistrust % 23.8 22.4 24.0 30.2 21.5 23.3 17.4
Mistrust % 41.7 43.9 39.1 36.8 49.7 37.6 49.8
Unsure % 15.3 12.6 17.1 14.3 17.6 19.8 19.1
2017-1026 – Friends of Canadian Broadcasting – Views on CBC by Party affiliation - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 4
Do you trust, somewhat trust, somewhat mistrust or mistrust the following sources of news? [RANDOMIZE]
Vote Profile
Canada 2017-05 Liberal Party Conservative Party NDP Bloc Québécois Green Undecided
Question - Newspapers Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Trust % 35.3 45.5 28.5 31.6 34.1 23.4 30.2
Somewhat trust % 48.1 46.0 48.4 50.4 52.2 56.0 44.3
Somewhat mistrust % 9.4 5.0 14.4 10.1 7.7 11.4 10.0
Mistrust % 5.3 2.7 6.5 5.6 6.0 4.3 12.7
Unsure % 1.8 .8 2.1 2.4 .0 4.9 2.8
Do you trust, somewhat trust, somewhat mistrust or mistrust the following sources of news? [RANDOMIZE]
Vote Profile
Canada 2017-05 Liberal Party Conservative Party NDP Bloc Québécois Green Undecided
Question - Broadcast TV Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Trust % 31.6 42.3 27.4 24.5 31.8 12.1 27.2
Somewhat trust % 47.7 44.1 44.7 58.9 60.4 51.0 42.8
Somewhat mistrust % 11.6 8.2 16.7 10.3 .0 20.5 11.0
Mistrust % 7.6 3.6 10.4 6.3 7.8 7.7 17.0
Unsure % 1.6 1.8 .7 .0 .0 8.6 2.1
2017-1026 – Friends of Canadian Broadcasting – Views on CBC by Party affiliation - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 5
Do you trust, somewhat trust, somewhat mistrust or mistrust the following sources of news? [RANDOMIZE]
Vote Profile
Canada 2017-05 Liberal Party Conservative Party NDP Bloc Québécois Green Undecided
Question - Radio Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Trust % 33.3 41.0 27.1 31.0 30.9 16.0 38.5
Somewhat trust % 51.1 48.7 52.3 55.1 59.3 59.5 39.7
Somewhat mistrust % 9.3 4.8 15.1 10.1 2.0 12.1 9.9
Mistrust % 3.4 2.4 3.7 1.6 7.8 3.9 8.2
Unsure % 2.9 3.2 1.7 2.2 .0 8.5 3.8
Do you trust, somewhat trust, somewhat mistrust or mistrust the following sources of news? [RANDOMIZE]
Vote Profile
Canada 2017-05 Liberal Party Conservative Party NDP Bloc Québécois Green Undecided
Question - Online news (not
affiliated with a newspaper or
broadcast organization)
Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Trust % 5.3 4.2 5.0 6.9 11.7 4.2 5.7
Somewhat trust % 28.8 27.2 33.9 26.4 30.9 32.0 21.4
Somewhat mistrust % 30.0 27.9 30.9 28.2 27.0 34.3 37.2
Mistrust % 30.5 37.1 23.5 34.7 23.5 19.0 28.0
Unsure % 5.4 3.6 6.7 3.8 6.9 10.6 7.7
2017-1026 – Friends of Canadian Broadcasting – Views on CBC by Party affiliation - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 6
Vote Profile
Canada 2017-05 Liberal Party
Conservative
Party NDP Bloc Québécois Green Undecided
Question - As you may know,
one third of journalism jobs
have disappeared in Canada
since 2010, largely because
companies are buying more
advertising online rather than
in newspapers or on TV and
radio. Which statement is
closest to your own view:
[ROTATE]
Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
The loss of jobs is just the
inevitable result of
technological change and
nothing can be done about it.
% 33.9 27.8 54.2 18.2 24.6 34.5 28.8
Quality journalism is important
for the future of our
democracy. The federal
government should take steps
to address the decline of
journalism jobs.
% 58.2 64.8 37.0 76.2 73.1 49.3 62.3
Unsure % 8.0 7.4 8.9 5.7 2.3 16.3 8.8
Vote Profile
Canada 2017-05 Liberal Party Conservative Party NDP Bloc Québécois Green Undecided
Question - Do you think the
quality of local news in your
community is better, the same or
worse compared to 10 years ago?
Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Better % 13.6 14.2 16.5 7.4 17.0 13.4 13.3
The same % 35.1 35.4 38.2 32.7 52.0 19.0 32.8
Worse % 43.5 43.2 39.9 47.8 30.9 52.6 46.7
Unsure % 7.7 7.2 5.4 12.1 .0 15.0 7.2
2017-1026 – Friends of Canadian Broadcasting – Views on CBC by Party affiliation - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 7
Vote Profile
Canada 2017-05 Liberal Party Conservative Party NDP Bloc Québécois Green Undecided
Question - Do you care,
somewhat care, somewhat not
care or not care that there are
fewer journalists in Canada to
help create quality news?
Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Care % 46.4 56.0 30.9 53.6 28.2 45.4 50.4
Somewhat care % 35.2 32.0 37.4 34.8 48.9 44.3 29.9
Somewhat not care % 9.6 7.0 13.3 7.6 14.8 7.6 11.5
Not care % 8.1 4.6 18.1 2.4 5.2 2.7 7.0
Unsure % .7 .4 .3 1.6 2.9 .0 1.2
Vote Profile
Canada 2017-05 Liberal Party
Conservative
Party NDP Bloc Québécois Green Undecided
Question - Given the choice,
would you prefer that the
Government of Canada be
active in supporting local news
or that it do nothing and allow
the free market to decide the
future of local news? [ROTATE]
Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Be active in supporting local
news
% 54.2 62.1 29.5 71.4 60.4 60.8 58.5
Allow the free market to
decide the future
% 32.4 25.2 58.3 15.1 30.9 21.9 21.8
Unsure % 13.4 12.7 12.2 13.5 8.7 17.3 19.7
2017-1026 – Friends of Canadian Broadcasting – Views on CBC by Party affiliation - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 8
Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and
confidence to 7 meaning very high trust and confidence: [RANDOMIZE]
Vote Profile
Canada 2017-05 Liberal Party
Conservative
Party NDP Bloc Québécois Green Undecided
Question - Cable companies Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Mean 3.2 3.4 3.3 2.9 4.0 2.7 2.8
Very low trust and confidence
(1)
% 19.8 15.7 17.8 25.2 6.1 30.2 31.6
2 % 15.7 15.9 13.9 18.6 10.9 18.7 15.4
3 % 19.8 20.6 18.9 22.4 23.7 17.8 13.2
4 % 15.4 17.9 16.0 8.3 18.8 11.5 18.2
5 % 18.5 17.8 21.6 19.1 18.5 15.1 13.2
6 % 5.5 6.6 4.9 2.9 20.2 3.5 2.8
Very high trust and confidence
(7)
% 1.5 2.2 1.4 1.1 1.8 .0 .9
Unsure % 3.8 3.3 5.5 2.4 .0 3.3 4.7
Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and
confidence to 7 meaning very high trust and confidence: [RANDOMIZE]
Vote Profile
Canada 2017-05 Liberal Party
Conservative
Party NDP Bloc Québécois Green Undecided
Question - Cable companies Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Low trust and confidence (1-3) % 55.3 52.2 50.6 66.2 40.7 66.7 60.1
Average trust and confidence
(4)
% 15.4 17.9 16.0 8.3 18.8 11.5 18.2
High trust and confidence (5-7) % 25.5 26.6 27.8 23.1 40.5 18.6 16.9
Unsure (77) % 3.8 3.3 5.5 2.4 .0 3.3 4.7
2017-1026 – Friends of Canadian Broadcasting – Views on CBC by Party affiliation - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 9
Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and
confidence to 7 meaning very high trust and confidence: [RANDOMIZE]
Vote Profile
Canada 2017-05 Liberal Party
Conservative
Party NDP Bloc Québécois Green Undecided
Question - Private
broadcasters
Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Mean 3.7 3.8 3.9 3.1 4.2 3.2 3.5
Very low trust and confidence
(1)
% 12.1 11.2 8.9 19.5 .0 19.8 11.2
2 % 13.4 12.7 8.5 21.3 17.0 11.5 16.7
3 % 16.7 16.6 16.5 15.3 10.8 20.0 21.2
4 % 19.6 18.7 23.0 18.1 24.9 14.7 16.2
5 % 18.4 20.3 19.9 13.2 19.9 15.0 17.8
6 % 10.0 11.0 12.0 4.7 20.2 7.0 7.8
Very high trust and confidence
(7)
% 3.9 4.9 3.7 3.9 1.8 1.6 2.2
Unsure % 5.9 4.6 7.5 4.0 5.5 10.3 6.8
Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and
confidence to 7 meaning very high trust and confidence: [RANDOMIZE]
Vote Profile
Canada 2017-05 Liberal Party
Conservative
Party NDP Bloc Québécois Green Undecided
Question - Private
broadcasters
Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Low trust and confidence (1-3) % 42.3 40.5 33.9 56.1 27.8 51.3 49.1
Average trust and confidence
(4)
% 19.6 18.7 23.0 18.1 24.9 14.7 16.2
High trust and confidence (5-7) % 32.3 36.2 35.6 21.8 41.9 23.6 27.8
Unsure (77) % 5.9 4.6 7.5 4.0 5.5 10.3 6.8
2017-1026 – Friends of Canadian Broadcasting – Views on CBC by Party affiliation - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 10
Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and
confidence to 7 meaning very high trust and confidence: [RANDOMIZE]
Vote Profile
Canada 2017-05 Liberal Party
Conservative
Party NDP Bloc Québécois Green Undecided
Question - The Canadian
government
Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Mean 4.4 5.1 3.4 4.5 3.9 4.1 4.0
Very low trust and confidence
(1)
% 11.1 1.8 25.2 7.2 10.6 12.1 12.4
2 % 6.3 1.7 11.1 7.1 6.4 4.1 9.6
3 % 10.2 8.0 14.0 6.7 14.2 15.9 7.8
4 % 17.7 16.6 13.5 22.0 32.1 15.2 22.7
5 % 24.0 28.7 15.6 25.7 22.0 30.6 24.1
6 % 18.0 25.2 9.5 21.3 14.7 12.8 13.7
Very high trust and confidence
(7)
% 10.1 17.2 7.5 6.5 .0 4.1 5.0
Unsure % 2.6 .8 3.6 3.5 .0 5.2 4.6
Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and
confidence to 7 meaning very high trust and confidence: [RANDOMIZE]
Vote Profile
Canada 2017-05 Liberal Party
Conservative
Party NDP Bloc Québécois Green Undecided
Question - The Canadian
government
Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Low trust and confidence (1-3) % 27.5 11.5 50.3 21.0 31.2 32.2 29.9
Average trust and confidence
(4)
% 17.7 16.6 13.5 22.0 32.1 15.2 22.7
High trust and confidence (5-7) % 52.2 71.1 32.6 53.5 36.7 47.5 42.8
Unsure (77) % 2.6 .8 3.6 3.5 .0 5.2 4.6
2017-1026 – Friends of Canadian Broadcasting – Views on CBC by Party affiliation - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 11
Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and
confidence to 7 meaning very high trust and confidence: [RANDOMIZE]
Vote Profile
Canada 2017-05 Liberal Party
Conservative
Party NDP Bloc Québécois Green Undecided
Question - CRTC Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Mean 5.0 5.4 4.4 5.0 5.0 4.8 4.7
Very low trust and confidence
(1)
% 4.1 1.1 8.0 3.4 .0 5.4 6.9
2 % 5.2 1.9 8.8 6.4 4.6 2.7 7.5
3 % 8.3 5.8 11.3 6.2 14.8 12.7 8.0
4 % 14.6 13.9 17.5 13.1 10.3 13.9 13.2
5 % 20.5 22.1 19.1 19.0 23.2 22.0 18.6
6 % 21.8 25.0 16.3 25.4 21.9 14.9 23.8
Very high trust and confidence
(7)
% 19.1 26.2 13.6 17.6 16.2 16.8 12.8
Unsure % 6.4 4.0 5.6 8.9 9.0 11.6 9.3
Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and
confidence to 7 meaning very high trust and confidence: [RANDOMIZE]
Vote Profile
Canada 2017-05 Liberal Party
Conservative
Party NDP Bloc Québécois Green Undecided
Question - CRTC Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Low trust and confidence (1-3) % 17.7 8.7 28.0 16.0 19.4 20.8 22.4
Average trust and confidence
(4)
% 14.6 13.9 17.5 13.1 10.3 13.9 13.2
High trust and confidence (5-7) % 61.4 73.4 48.9 62.0 61.3 53.7 55.2
Unsure (77) % 6.4 4.0 5.6 8.9 9.0 11.6 9.3
2017-1026 – Friends of Canadian Broadcasting – Views on CBC by Party affiliation - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 12
Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and
confidence to 7 meaning very high trust and confidence: [RANDOMIZE]
Vote Profile
Canada 2017-05 Liberal Party
Conservative
Party NDP Bloc Québécois Green Undecided
Question - CBC/Radio-Canada Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Mean 5.3 6.0 4.1 5.7 5.0 5.5 5.5
Very low trust and confidence
(1)
% 6.8 .7 18.6 4.6 5.5 .0 4.9
2 % 4.6 2.3 8.8 2.4 6.3 6.3 2.8
3 % 5.4 2.8 9.9 2.8 5.5 8.7 4.3
4 % 9.0 7.2 12.3 6.9 16.0 6.8 9.1
5 % 13.9 12.1 13.7 15.0 24.5 12.2 16.8
6 % 22.9 25.0 17.4 28.1 20.4 29.4 18.0
Very high trust and confidence
(7)
% 35.1 49.5 14.8 39.5 21.8 30.1 40.0
Unsure % 2.2 .3 4.5 .7 .0 6.6 4.2
Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and
confidence to 7 meaning very high trust and confidence: [RANDOMIZE]
Vote Profile
Canada 2017-05 Liberal Party
Conservative
Party NDP Bloc Québécois Green Undecided
Question - CBC/Radio-Canada Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Low trust and confidence (1-3) % 16.8 5.8 37.3 9.9 17.3 15.0 11.9
Average trust and confidence
(4)
% 9.0 7.2 12.3 6.9 16.0 6.8 9.1
High trust and confidence (5-7) % 71.9 86.7 45.9 82.6 66.7 71.6 74.8
Unsure (77) % 2.2 .3 4.5 .7 .0 6.6 4.2
2017-1026 – Friends of Canadian Broadcasting – Views on CBC by Party affiliation - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 13
Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and
confidence to 7 meaning very high trust and confidence: [RANDOMIZE]
Vote Profile
Canada 2017-05 Liberal Party
Conservative
Party NDP Bloc Québécois Green Undecided
Question - Netflix Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Mean 2.6 2.5 2.7 2.6 3.0 2.4 2.7
Very low trust and confidence
(1)
% 29.7 29.5 28.1 29.8 26.2 37.0 31.6
2 % 18.0 20.6 18.0 19.4 11.6 12.9 11.0
3 % 13.6 13.8 13.0 11.9 15.1 17.5 15.1
4 % 13.4 13.0 15.9 9.9 14.1 10.3 16.1
5 % 8.3 6.7 8.0 12.2 16.8 5.2 7.0
6 % 1.9 2.0 1.8 1.7 4.6 .0 2.8
Very high trust and confidence
(7)
% 2.1 1.8 2.3 1.9 .0 3.3 2.9
Unsure % 12.9 12.7 12.8 13.2 11.6 13.8 13.5
Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and
confidence to 7 meaning very high trust and confidence: [RANDOMIZE]
Vote Profile
Canada 2017-05 Liberal Party
Conservative
Party NDP Bloc Québécois Green Undecided
Question - Netflix Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Low trust and confidence (1-3) % 61.3 63.8 59.2 61.1 52.9 67.4 57.8
Average trust and confidence
(4)
% 13.4 13.0 15.9 9.9 14.1 10.3 16.1
High trust and confidence (5-7) % 12.3 10.5 12.2 15.7 21.4 8.6 12.7
Unsure (77) % 12.9 12.7 12.8 13.2 11.6 13.8 13.5
2017-1026 – Friends of Canadian Broadcasting – Views on CBC by Party affiliation - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 14
Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and
confidence to 7 meaning very high trust and confidence: [RANDOMIZE]
Vote Profile
Canada 2017-05 Liberal Party
Conservative
Party NDP Bloc Québécois Green Undecided
Question - Other internet
broadcasters
Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Mean 3.0 2.9 3.1 2.8 3.4 2.6 3.2
Very low trust and confidence
(1)
% 20.9 18.8 20.3 24.6 16.5 29.0 20.8
2 % 16.1 18.9 14.1 17.8 9.5 19.1 7.5
3 % 16.6 18.4 15.2 12.9 17.4 17.8 19.3
4 % 21.7 21.1 25.0 19.9 23.6 13.2 22.3
5 % 9.8 9.8 10.3 9.4 19.0 7.3 6.3
6 % 3.0 2.6 2.7 2.0 1.8 4.2 6.8
Very high trust and confidence
(7)
% 1.3 .9 2.1 .4 2.3 .0 3.0
Unsure % 10.7 9.6 10.2 12.9 9.9 9.2 13.8
Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and
confidence to 7 meaning very high trust and confidence: [RANDOMIZE]
Vote Profile
Canada 2017-05 Liberal Party
Conservative
Party NDP Bloc Québécois Green Undecided
Question - Other internet
broadcasters
Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Low trust and confidence (1-3) % 53.6 56.1 49.6 55.3 43.4 66.0 47.7
Average trust and confidence
(4)
% 21.7 21.1 25.0 19.9 23.6 13.2 22.3
High trust and confidence (5-7) % 14.0 13.2 15.1 11.9 23.1 11.5 16.2
Unsure (77) % 10.7 9.6 10.2 12.9 9.9 9.2 13.8
2017-1026 – Friends of Canadian Broadcasting – Views on CBC by Party affiliation - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 15
Vote Profile
Canada 2017-05 Liberal Party Conservative Party NDP Bloc Québécois Green Undecided
Question - Which of the
following potential future
paths for the CBC would you
prefer:[RANDOMIZE]
Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Increase funding from the
Government of Canada to the
CBC so it could go
substantially ad free on TV, as
it does on radio
% 36.2 36.6 13.7 57.9 58.8 47.6 45.3
Freeze funding for the CBC
and eliminate its ability to sell
television and online
advertising which would lead
to reduced programming and
content
% 9.7 3.4 24.8 3.1 5.5 4.8 6.2
Continue to have the CBC sell
television and online
advertising to help fund
programming and content
% 48.8 55.7 56.4 32.6 25.8 44.6 40.0
Unsure % 5.4 4.2 5.2 6.4 9.8 3.0 8.5
Vote Profile
Canada 2017-05 Liberal Party
Conservative
Party NDP Bloc Québécois Green Undecided
Question - As you may know,
the CRTC regulates
broadcasting in Canada. Which
of the following statements is
closer to your own view?
[ROTATE]
Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
The CRTC should ensure that a
majority of programs offered
by Canadian broadcasters are
Canadian in origin
% 51.5 53.3 29.6 64.8 89.7 72.8 56.3
It doesn’t matter whether
Canadian broadcasters offer a
majority of programs that are
Canadian in origin
% 35.9 32.4 59.3 22.0 6.3 19.7 27.9
Unsure % 12.6 14.3 11.1 13.2 4.0 7.5 15.8
2017-1026 – Friends of Canadian Broadcasting – Views on CBC by Party affiliation - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 16
Do you agree, somewhat agree, somewhat disagree or disagree with the following statements? [RANDOMIZE]
Vote Profile
Canada 2017-05 Liberal Party Conservative Party NDP Bloc Québécois Green Undecided
Question - Now that virtually all
private news media in Canada
are owned by only a few large
corporations it is more
important than ever to have a
strong and vibrant CBC.
Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Agree % 66.7 77.6 39.6 81.6 74.9 73.2 70.8
Somewhat agree % 19.0 17.6 26.0 12.9 15.6 17.0 17.4
Somewhat disagree % 3.6 1.8 7.8 2.1 .0 4.0 1.3
Disagree % 8.4 .6 24.0 1.9 6.4 2.4 9.2
Unsure % 2.3 2.4 2.6 1.4 3.1 3.4 1.2
Do you agree, somewhat agree, somewhat disagree or disagree with the following statements? [RANDOMIZE]
Vote Profile
Canada 2017-05 Liberal Party Conservative Party NDP Bloc Québécois Green Undecided
Question - We have to make
sure that the board appointees
of the CBC are picked in a non-
partisan, transparent, open way
by people who have the
interests of the CBC and Radio
Canada and the interests of the
Canadian public top of mind.
Not the narrow partisan
interests of one political party
or another, whether or not that
party happens to be in
government.
Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Agree % 79.7 83.8 73.7 83.5 83.4 71.1 78.8
Somewhat agree % 14.5 13.3 18.3 10.6 11.2 20.1 13.3
Somewhat disagree % 1.6 1.5 1.4 1.6 3.2 3.6 1.3
Disagree % 1.4 .3 3.3 1.3 .0 .0 1.4
Unsure % 2.7 1.1 3.4 3.0 2.3 5.3 5.2
2017-1026 – Friends of Canadian Broadcasting – Views on CBC by Party affiliation - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 17
Do you agree, somewhat agree, somewhat disagree or disagree with the following statements? [RANDOMIZE]
Vote Profile
Canada 2017-05 Liberal Party Conservative Party NDP Bloc Québécois Green Undecided
Question - The CBC plays an
important role in strengthening
Canadian culture and identity
Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Agree % 68.1 80.0 42.3 79.0 68.0 72.4 75.5
Somewhat agree % 20.1 17.4 26.5 15.7 20.6 21.7 17.7
Somewhat disagree % 2.3 1.1 5.7 1.2 1.8 .0 1.2
Disagree % 7.8 .3 22.5 1.9 9.5 4.3 5.6
Unsure % 1.7 1.2 3.0 2.1 .0 1.6 .0
Vote Profile
Canada 2017-05 Liberal Party Conservative Party NDP Bloc Québécois Green Undecided
Question - Assume for a
moment that your federal
Member of Parliament asked for
your advice on an upcoming
vote in the House of Commons
on what to do about CBC
funding. Which of the following
three options would you advise
him/her to vote for?
Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Maintain funding % 38.7 41.9 33.8 38.4 63.5 35.1 33.0
Increase funding % 42.8 51.5 20.4 53.0 21.8 58.2 56.2
Decrease funding % 14.0 2.3 40.9 4.4 8.7 4.0 6.3
Unsure % 4.5 4.3 4.9 4.2 6.0 2.7 4.5
2017-1026 – Friends of Canadian Broadcasting – Views on CBC by Party affiliation - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 18
How much do you agree/disagree with each of the following statements [RANDOMIZE]
Vote Profile
Canada 2017-05 Liberal Party Conservative Party NDP Bloc Québécois Green Undecided
Question - Local TV news is
valuable to me
Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Agree % 74.2 76.6 71.1 74.8 77.3 78.1 68.4
Somewhat agree % 14.8 13.2 15.8 17.1 11.3 10.8 17.8
Somewhat disagree % 4.5 4.8 5.0 1.8 11.5 4.8 3.5
Disagree % 5.1 3.8 7.2 5.6 .0 3.3 6.6
Unsure % 1.5 1.6 .9 .6 .0 3.0 3.7
How much do you agree/disagree with each of the following statements [RANDOMIZE]
Vote Profile
Canada 2017-05 Liberal Party Conservative Party NDP Bloc Québécois Green Undecided
Question - My federal member
of parliament should work to
keep local broadcasting strong
in my community
Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Agree % 70.3 77.0 53.8 76.3 92.5 76.4 68.8
Somewhat agree % 17.2 15.5 20.5 15.2 4.3 14.9 24.5
Somewhat disagree % 4.1 3.5 7.9 1.1 3.2 1.7 2.2
Disagree % 5.6 2.3 14.8 2.7 .0 1.6 1.6
Unsure % 2.9 1.7 3.1 4.6 .0 5.3 3.0
2017-1026 – Friends of Canadian Broadcasting – Views on CBC by Party affiliation - STAT SHEET
Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May
12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com
Page 19
Vote Profile
Canada 2017-05 Liberal Party Conservative Party NDP Bloc Québécois Green Undecided
Question - Would you say that
the CBC’s independence as a
broadcaster has increased,
decreased, or stayed the same
over the past four years?
Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
Increased % 14.8 20.5 13.0 11.5 .0 10.4 13.2
Decreased % 36.4 26.3 42.6 40.4 61.5 37.0 39.3
Stayed the same % 32.2 38.4 26.7 32.5 25.8 29.3 28.3
Unsure % 16.6 14.8 17.7 15.6 12.7 23.3 19.2
Vote Profile
Canada 2017-05 Liberal Party
Conservative
Party NDP Bloc Québécois Green Undecided
Question - Thinking specifically
about the CBC, which of the
following two statements is
closer to your own opinion?
[ROTATE]
Total Unwgt N 1000 367 275 170 39 58 91
Wgt N 1000 365 277 171 38 62 87
The Prime Minister’s power to
appoint the CBC President and
Board of Directors gives the
government too much
influence
% 53.9 41.7 67.7 54.5 65.6 53.7 55.6
The CBC is independent and it
doesn’t matter who appoints
the Board of Directors and
President
% 25.8 33.6 16.4 24.8 29.3 23.6 25.2
Unsure % 20.2 24.7 15.9 20.8 5.1 22.7 19.1
top related