student village: client breakfast presentation
Post on 29-May-2015
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The 5 Points to a successful Youth
Strategy
Student Village
1. Know Your Market
Continuous Partial Attention
2. Make a Statement
Stand Out
3. Be a part of their Lives
Build ongoing interaction
4. Fans
* Source: Mobile Youth
CONSUMER SEGMENTS
BUYERS, 55%
LIKERS, 36%
FANS, 9%
WORD OF MOUTH REACH
FANS at least 100X more profitable
34X
36X
110X
Fan Quadrant
?
AppleNintendo
The Flip
Vocal FansConcealed
Fans
* Source: Mobile Youth Fanspotting Quadrant
Several customer touchpoints
Few customer touchpointsCONNECT CO-CREATE
REVIVE NURTURE
Pester Power
5. Add Value
To be Free or Not to be Free?
FashionThe Student Village Advantage Discount Programme
Entertainment (Movies, Music, Theatre, etc )
Textbooks/Stationery
Groceries
Airtime/ElectricityTravel
Restaurants
A Quick RECAP
1. Know Your Market
2. Make a Statement
3. Be a part of their life4. Fans
5. Add Value
Remember the 3 Golden Rules…
3 Golden Rules
Engaging
Authentic
Relevant
Meet some Students…with Dada
Thank You
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