streaming in the aws cloud - keynote - delivering on the promise of digital medai

Streaming in the AWS Cloud

Hugo Lerias Business Development Digital Media

Agenda

– Using the cloud for streaming

– AWS‘s solution

– Open Streaming

– Monetizing with Ads

– Pay-per-use and Subscription Streaming

– Data Analysis

Streaming on-premise is expensive

Demand

3:00 9:00 15:00 21:00 3:00

Wasted Capacity

2M Users

3M Users

6M Users

Time

Capacity of Resources

Actual Demand

Wasted Capacity

Wasted Capacity

Wasted Capacity

Wasted Capacity

And risky as peak demand keeps growing

Demand

Q1 Q2 Q3 Q4 Q5

Wasted Capacity

Lost Customers, Rush Hardware

Wasted Capacity

Lost Customers, Rush Hardware

Lost Customers, Rush Hardware

6m

9m

12m

Capacity of Resources

Actual Demand

Capacity of Resources

Actual Demand

18m

Demand

Q1 Q2 Q3 Q4 Q1

200k Users

300k Users

600k Users

Time

Demand

AWS

With AWS, organizations lower costs and reduce risk by matching IT resources to demand

Benefits of streaming on AWS

Scalable

Reliable

Low Cost

Secure

Faster Time-to-Market

Use of AWS: Corporate website, 40 producer websites, streaming for iPhone and iPad applications Use Amazon EC2, Amazon S3, Amazon RDS, and stream 1.5 PB/m on Amazon CloudFront Business Benefits: Launched and scaled multiple media services fast Improved server set up time from months to 15 minutes Improved Reliability to 99.99%

“I can’t imagine having been able to do very many of the things that we’ve done, in the timeframe that we’ve done them, without the benefit of a platform like this.” – Jon Brendsel, VP, Products

PBS Distributes its online and mobile media on AWS, launching new media services fast

AWS’s products for streaming

Amazon Route53 Latency based DNS Service

Amazon CloudFront Global Content Delivery Network

Amazon EC2 with Media Server Software

Media Streaming

Elastic Load Balancer Load Balancers

Amazon S3 Storage for Media

Amazon EC2 with License Server Software

DRM

Free and public on-demand streaming for RTMP or HLS / HDS doesn’t need a media server

Lets add media servers for open and public live streaming

Okay, lets make some money with our on-demand and live content

Ads aren’t my thing, I’d rather monetize premium content with a pay-per-view or subscription model. Lets add a license server.

Now lets capture and analyze customer data

Media Server Options on AWS

Adobe FMS (AMS) Microsoft IIS Wowza

Licensing Model Pay-as-you-go DevPay Pay-as-you-go DevPay Pay-as-you-go DevPay, BYOL

Pay-as-you-go DevPay Cost

$5 one-time fee + $5 monthly fee + Adobe+AWS per-hour usage fee

Windows on AWS EC2 per-hour usage

Wowza+AWS per hour usage fee

BYOL Cost N/A N/A Wowza License Cost + AWS per hour usage fees

More information http://docs.amazonwebservices.com/AmazonCloudFront/latest/DeveloperGuide/FMS4.5SubscribingToFMS.html

http://aws.amazon.com/ec2/pricing/

http://www.wowza.com/pricing/ec2-streaming

Launch a live streaming configuration in mintues with Amazon CloudFormation

• Build a Full Elastic and Scalable Streaming Architecture stack using our scripting technology and launch in one click.

• Tutorial available on : http://aws.typepad.com/aws/2011/04/live-streaming-with-amazon-cloudfront-and-adobe-flash-media-server.html

Define a JSON template of AWS Resources to provision (EC2 instances, AZ lists, AMIs, EIP, RDS, etc) Parameterization supported

Use CLI, API, or Management Console to register and create an AWS stack Service automatically determines interdependencies

AWS resources get created across tiers and AZs forming a CloudFormation Stack

Contact a cloud expert or try AWS for Free

http://aws.amazon.com/digital-media

Thank you

Hugo Lerias Business Development Manager, Digital Media Europe