strategy 2012-2014

Strategy 2012-2014

Policy landscape• Specialisation of Digital Inclusion & Literacy

• Digital engagement of Elderly, Carers, Women, Youth, IEM

• Digital literacy policy descentralisation (from EC to MS)

• Online safety

• Skilling for employment and entrepreneurship • Unleash the potential of digital economy for growth and jobs

(focus on innovative entrepreneurs and SMEs)

• Youth empowerment in the digital economy

• e-Skills awareness raising, training and certification

• Social inclusion and protection policies looking at ICT

Policy landscape• Social Innovation as a EC transversal strategy

• ICT-driven social innovation, social experiments

• Recognition of competences acquired non-formally • towards an European Skills Passport (NSNJ)

• e-Skills/DC frameworks (DG ENTR vs. DG EAC): ability vs. competence; certification (vendors vs. neutral)

• Responsibilities delegated to Member States• Digital Literacy for SMEs and disadvantaged groups

• Mainstream eLearning in national education systems

• e-Public services/e-Government

• Digital Competences & eSkills focus in ESF 2014-2020

Relevant stakeholders• European Digital sector

• e-Inclusion sector harmonisation, professionalization, unified voice, hard evidence

• Empowering and promoting proficient and innovative use of ICT

• International (TFC; ITU)• Focus on Women; Youth Employment & Entrepreneurship; Rural

areas; Peace; Volunteerism; TC Capacity Building

• CSR• MS: focus on Youth and Employment & Entrepreneurship

• Liberty Global: focus on Elderly

• Accenture: focus on Employability; support for reporting evidence

TE members• Geographical and size diversity (reflected in TE Board)

• Limited/no coverage in some large countries; rural focus in others

• Members deliver diverse tailored programmes:

• from digital literacy and certification

• to ICT for nonprofits and social innovation

• Duplication of resources across countries (reinventing the wheel?)

• Limited opportunities of int’l. peer networking & sharing

• Limited knowledge of policy & funding instruments

• Limited resources to invest on strategy

Country TC No.Spain (3) 8000Germany 6000UK (2) 3509Poland (3) 1505Denmark (2) 570Netherlands 170Sweden 117Russia 115Ireland 100Belgium 70Moldova 47Romania 45Latvia 31Malta 15Estonia 15Serbia 3Italy 3Lithuania 1France 1Bosnia & Hz 1Croatia 1Serbia 1Macedonia 1Greece 1Albania 1Hungary 0Bulgaria 0Czech Rep. 0

8.000

6.0001.505

3.509

570

170

117

115

100

70

4745

311

15

15

3

3

1

11

1

1

1

Members map

Evolving from “I” to “we”

European mainstreaming

Local community empowerment

ICT-enhanced Social Innovation ICT for local organisations

Replicability of good pract.

Scale-up of good practices

The Digital Community Journey

Exploitation of results

• Policy influence (participate to EC commissions, joint surveys and consultations, papers representing TE members goals, help locally)

• Open opportunities for members to participate in policy-driven initiatives (e.g. MIREIA, EPAPSE Convention, etc.)

• Funding alerts (EC + transnational + private grants)

• Networking & Partnership facilitation

• TE Dissemination/Exploitation role (through EC funding proposals, EU/national events, social media, etc.) + TE coordination of large project

• Pool to share resources: staff training opps., study visits, staff exchange, tools sharing, best practices identification and promotion

• Extension of external services for nonprofits to members (e.g. TechSoup donation programme, UN Online Volunteer service)

Services to members

Where to influence policy

Source: Nathan Ducastel @ ECEI11

• Addressing key policy stakeholders• Contribute to working groups/fora & prepare position papers

• Liaison with other interest groups (Digital Europe, SchoolNet)

• Mapping & counting telecentres/e-Inclusion actors• MIREIA; TCF mapping; Global Impact mapping; TS; GL

• Demonstrating measurable outcomes/impact• Create an Impact Evaluation culture in members

• Showing our quality• Stimulate members to become bloggers/social media users

• Repository/Booklet of good practices and lovely stories

Policy & Research

• Broadening scope: from TCs to eInclusion Intermediaries• More flexible criteria (see TC wikipedia definition)• Towards a coalition with libraries and ICT providers for nonprofits• Competing for a space in soft e-Skills for the industry, Social inclusion

(social goals facilitated by ICT) and Non formal education

• Broadening target policy areas

• DG CNCT: DAE, EIP AAI (elderly, carers), Employment package (youth), Skills for entrepreneurship; Women; Digital champions

• DG ENTR: e-Skills; SMEs• DG EMPL: Social inclusion & protection (anti-poverty), Immigrants

integration (w/DG HOME); New skills for new jobs• EAC: Competence development & recognition

Strategic repositioning

• Amplify own “sharable” content (from projects + own initiatives)

• Increase use of social media to spread our voice

• Attract quality members & work in close collaboration with them

• Position TE as a platform for collaboration among a broader community of actors

• Engage new relevant stakeholders like UNESCO, Youth/Students organisations, local public sector (formal education, public employment services)

• Rebranding external Strategist & Marketer to be subcontracted

• Stronger Board organised by areas of competence

Strategic repositioning

Your opinion counts

Thank you for your attention

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