strategic marketing ebma 3715 unit 4 (chapter 4) part 1
Post on 12-Apr-2017
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TRANSCRIPT
Practical SessionCHAPTER 4
Hand in Class Assignment 2
Announcements
Recap of Wednesday’s
Class
Instructions for Practical Session
Group Session:Completion of
Activity
WEEKEND!!
Today…
Chapter 2
Chapter 3
Practical SessionCHAPTER 4
SOMETIMES
BY THEORY
Assignment for Unit 4: GROUPCreate an idea for a new TV show and present it in class. The following must be included in your presentation:
• A description of your target market(s)• The target marketing approach &
motivation.• The TV show’s competitive advantage &
motivation.• The TV show’s position in the market &
motivation • Describe which positioning method you used
& motivation.
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