strategic marketing ebma 3715 unit 17 & 18 (chapter 17 & 19)

Emerging and Developing CountriesUNIT 17

Challenges and Problems of doing business in Africa and developing

countries…

Business Challenges in Developing Countries

• Financial challenges- high cost of communicating with markets because infrastructure and communication channels are limited.

• Type of product- smaller quantities and cheaper, basic packaging to make products affordable.

• Socio-cultural values- organisations must make an effort to understand and acknowledge different socio-cultural values when marketing to developing countries.

• Political climate- unstable political circumstances are a reality in many developing countries and have a direct impact on the marketing attempts of organisations.

• Legal restrictions- law and regulations governing minimum standards, product packaging and labelling, among others, vary extensively and marketers must make sure they are up to date with the latest facts in this regard.

• Competition and trading blocs- marketing efforts of organisations in developing countries have to compete with their counterparts from developed countries.

Distribution- Developed Countries

Distribution- Emerging Countries

Chapter 19- B2BUNIT 18

Five dimensions contribute to the accomplishment of a fully functional

relationship:

Buyer-supplier interaction in a B2B context

What to expect?Exam Scope

DATE CONFIRM, via Student PortalTIME: CONFIRM, via Student PortalVENUES: CONFIRM, via Student PortalWHAT TO STUDY:Units 1-18100 Marks- 3 hours

EXPECT: Case study- APPLY Read carefully Bring Student Cards

EXAM LAYOUT Main Mid- Year Examination

Case study- 4 pages All questions linked to the case study. Know

your theory and how to apply it!

Additional Mid-Year Examination Case study- 4 pages All questions linked to the case study. Know

your theory and how to apply it!

TOTAL: 100 marks

UNIT  TOTAL Marks

1 4

2 3

3 0

4 9

5 0

6 17

7 2

8 4

9 6

Main Mid-Year ExaminationUnit-By-Unit Mark Allocation

 UNIT  TOTAL Marks

10 10

11 0

12 4

13 14

14 6

15 5

16 3

17 3

18 10

 UNIT TOTAL Marks

1 2

2 10

3 6

4 7

5 9

6 11

7 11

8 8

9 4

Additional Mid-Year ExaminationUnit-By-Unit Mark Allocation

 UNIT TOTAL Marks

10 9

11 6

12 0

13 5

14 0

15 5

16 4

17 0

18 3

REVIEW: - past test papers:

2013, 2014 and 2015

- class activities, group assignment and feedback

PRACTICE CASE STUDY APPLICATION!