storytelling for startups: build awareness with a quantitative storytelling strategy

Quantitative StorytellingBuild Awareness With A Quantitative Storytelling

Strategy

Al Chen & Roger Wu

Founders, Cooperatize

@cooperatize

Who | What | When | Where | Why

Social

Search

Sale

??

Numbers vs. Narrative

90% 70% 50% 30%

Positive 88 92 93 78

Neutral 81 81 69 29

Negative 39 43 15 7

50% effectiveOR

What Feels Better?

Vulnerability

Humility

What vs. Why?

What vs. Why?

Stories Are Memorable

Stories Are Emotional

Stories Are Shareable

Test Your Story With Your Audience

Let’s Hear Your Story

Bianca Tony• Forbes 30 Under 30

• Social Media for Tyra Banks

• Mode Media, Modelinia,

Jane Magazine

• Evita (Broadway Tour)

• Beauty and the Beast

• A Chorus Line

• Social Media Master

Our Guest Storytellers

You’ve Got Your Story,

What’s Next?

Eggs In Two Baskets

High-Risk High-Reward

• Pay for customers

• Go viral

• SEO

• Sales

Low-Risk Low-Reward

• Tell friends/family

• Guest writing on niche

blogs

• Cold e-mails/calls

• Find users on Twitter,

Reddit, other online

communitiesSCALABL

ENOT

SCALABL

E

Balancing Both Strategies

High-Risk High-Reward

You are:

• Into numbers and

data

• Able to translate story

into bite-size chunks

• Not intimidated by the

“system”

Expected Results:

• Clicks, impressions,

conversions

• Pay for what you get

• Variations of your ads

and stories will fail

Low-Risk High-Reward?

You are:

• Looking to get stories

published fast

• Seeking authoritative

opinion from a 3rd

party

• Figuring out/testing

which story works

best

Expected Results:

• Guaranteed readers

to your stories

• Potential for upside

Questions?

Who We Are: www.cooperatize.com

Hit Us Up: info@cooperatize.com

More Storytelling Ideas: blog.cooperatize.com