storytelling: engaging family and community

Storytelling:Engaging Family and Community

Erika Daggett, Sycamore Community SchoolsKelsey Giesler, Ohio Hi-Point Career Center

Patrick Gallaway, New Albany-Plain Local Schools

The media covers stories that include something out of the ordinary that will happen, that is happening,

or that happened just a minute ago, that will interest people beyond those immediately involved.

What is a story?

• Localize a current trend, event, or holiday• Tradition and history• Photo opportunities!• Meeting state mandates or district goals• Noteworthy speaker visits

Make a story

• Traditional media– Print• Press release, media advisory • Newspaper, magazine• Direct mail/newsletters• Photos

– Broadcast• TV• Radio

Tell your story

Traditional coverage

• New media– Video– Social media• Twitter, Facebook, YouTube, Instagram, Pinterest,

Flickstr, Flickr, blogs, YouTube, Vimeo, etc– Website

Tell your story

New media coverage: Video

New media coverage:Social media - YouTube

New media coverage: Social media- Facebook

New media coverage: Social Media - Twitter

New media coverage: Social media- Blogs

New media coverage: Website

• Think outside the box–The Eagle Has Landed–National/cable TV

Tell your story

Maximize your story

Maximize your story

Maximize your story

Maximize your story

Questions?

• Erika Daggett, Sycamore Community Schools– daggette@sycamoreschools.org– www.facebook.com/sycamoreschools– www.youtube.com/scstv2012– www.sycamoreschools.org– www.flickr.com/sycamorecommunityschools

• Kelsey Giesler, Ohio Hi-Point Career Center– kgiesler@ohiohipoint.com (Twitter: @kelseygiesler)– ohiohipoint.com – HiPointJourneys.com– Facebook.com/OhioHiPointCC – @ohiohipoint– Blog.OhioHiPoint.com – flickr.com/OhioHiPoint

• Patrick Gallaway, New Albany-Plain Local Schools– Gallaway.1@napls.us – www.youtube.com/user/naplsSocialMedia – www.napls.us