story telling - digital

STORY TELLING IN DIGITAL ERAHOW TO DISTINCT OURSELVES FROM OTHERS?

JAKARTA, 21 JUN 2016 PR Course: "The Power of Story Telling: Create The Story to Build Corporate Reputation"

HI, I’M IKA!

Studied Mass Communication at University of Indonesia.

Starting my service on PR field then fall in love with digital as other millenials do! It’s been my wonderful 5 years working in digital with various local & multi national agencies like IPG Media Brands, Havas World Wide & Mediacom (Group M WPP). Currently happy collaborating with Goviral Indonesia.

Crafting not just ideas & strategies, but also stories & its medium to spread the story itself for local up to multi national brands like Johnsons & Johnsons, Indofood, Coke, SONY, etc.

LET’S START WITH THIS…

https://www.youtube.com/watch?v=RDiZOnzajNU

WHY DIGITAL MATTERS?

More time than sleeping time…

Weird figures? Yes, we subscribed to more than 1 mobile providers

Thanks to technology, our attention span is: not that long

We love taking selfies, #OOTD, we share stories: what we do, what we feel, our current state, even dreams

SINCE WE’VE BEEN ASKED

WHAT ELSE DIFFERS US?

THE RISE OF SOCIAL INFLUENCERS

“MEDIUM IS THE MESSAGE” (Marshall McLuhan)

SOME OF INFLUENCERS

TO GIVE YOU A GLIMPSE…

ANDRA ALODITAAlodita is a blogger, photographer, beauty enthusiast, & IVF survivor. Started writing on her blog in 2008, she is now focusing in beauty, wellness, travel, and food content. From 2009 to 2011, her photographs had started to be published in local magazines and displayed in several malls in Jakarta. She also took photographs for several fashion and food brands. In early 2012, she joined PPF Photography and focused on doing pre-wedding and wedding photography for two years. She is now involved in “Ibu – Ibu Hot”, featured with other 15 social media darlings.

Youtube Channel (4,822 subscribers)https://www.youtube.com/channel/UCCaUR43LMuTUmFSc-a8x1rg

Instagram (182K followers)https://www.instagram.com/alodita/

CLARA DEVIClaradevi Handriatmadja is the author of LUCEDALE, a personal blog about daily inspirations and indie-lifestyle. She's also an entrepreneur and currently focusing on building her vintage-inspired clothing brand, BONVIEUX, that has been established since 2010. She graduated with a degree of Political and Social Science in 2013, and had experienced working in Creative Agency (Human Agency Japan - as Junior Creative Planner), National Television (Metro TV Jakarta - as News Production Staff), National Radio Station (PRAMBORS Radio - as Junior Part-Time Announcer) previously. Now she works from her studio in Palmerah, Jakarta, running the family business and her full-time blogging job.

Youtube Channel (2,209 subscribers)https://www.youtube.com/channel/UC40BW_JPI9V3uUVYkf-y1wQ/featured

Instagram (97.9K followers)https://www.instagram.com/lucedaleco/

JENAHARA NASUTION

Jenahara Nasution, one of the pioneer of hijab fashion in Indonesia. Jena is also one of the initiators and the chairman of indonesian hijab community, who would like to change the image of Indonesian hijab fashion. Her current role is as the Creative Director of JENAHARA, beside her other activity like uploading her activity on her vlog.

Youtube Channel (887 subscribers)https://www.youtube.com/channel/UC12H-TGIOh2AF5gA2_9w6LQ

Instagram (304K)https://www.instagram.com/jenahara/

WHY WE HEART THEM?

We love their pictures, their daily life, their persona, we

basically: KEPO!

Their stories are interesting, informative, yet inspiring

WHAT IT TAKES TO CREATE A STORY?

WE WANT THE GREAT ONE, AFTER ALL…

BEING HUMAN IS A MUST

GOOD SENSE OF HUMOUR, NECESSARY

MILLENIALS SNACKING CONTENT

CRISP, SIMPLE, DIRECT STORY

We’ll find out the rest, if we find it interesting.

Simple Informative

Inspiring Friendly

Engaging Value Sharing

SO, OUR STORY SHOULD BE..

RING A BELL?

BLESSING IN DISGUISE?

When you want to motivate, persuade, or be remembered, start with a story of a human struggle and eventual triumph. It will captures people’s heart – by first attracting their brains.

Paul J. Zak on Why Your Brain Loves Good Storytelling

UNDERSTAND YOUR POSITIONING

WHAT IS YOUR FAVORITE BRAND? AND WHY?

Simplicity, Super light weight - FUNCTION

I am with them in their values & I fall for their stories

It’s my idol, Alexa Chung – Influencer role

WHAT SHOULD WE DO THEN?① READ.② Understand own strength & flaws.③ Putting ourselves in varied shoes –

target audience’s shoes, then competitor’s shoes.

④ Be Open Minded⑤ Discuss

HERE’S SOME GOOD STORIES…

P&G Thank You Momhttps://www.youtube.com/watch?v=SC4puVKaFu8

Hijup #EmpowerChange https://www.youtube.com/watch?v=8Y_O5VLxgbY

STORY NEEDS TO BE WELL CRAFTED

MESSAGE & MEDIUM SHOULD BE SYNCHRONIZED

LET’S GET INTO THE CONVERSATION!

I hope you enjoy my story!