story of design

Talk delivered AT DESIGN DAY #7 April 20th 2013 @kshitiz , kshitiz@happyhorizons.in

STORY OF DESIGN

We as designers often wonder, why is it that we have so less design schools in India, in spite of its rich legacy in crafts and culture. Where are we now and what is the future of Design education in India ? Do we really understand what is Design and the professional practice of design?

PROLOGUE

Icebreaker activity J

Can you tell Arial from Helvetica ?

Reference: http://www.ironicsans.com/helvarialquiz/

Reference:  h*p://www.ironicsans.com/helvarialquiz/  

Reference:  h*p://www.ironicsans.com/helvarialquiz/  

Reference:  h*p://www.ironicsans.com/helvarialquiz/  

Reference:  h*p://www.ironicsans.com/helvarialquiz/  

Reference:  h*p://www.ironicsans.com/helvarialquiz/  

Reference:  h*p://www.ironicsans.com/helvarialquiz/  

Reference:  h*p://www.ironicsans.com/helvarialquiz/  

Reference:  h*p://www.ironicsans.com/helvarialquiz/  

Reference:  h*p://www.ironicsans.com/helvarialquiz/  

Hello I am @kshitiz

•  Presently –  Dean & Director - India Operations at L'École

de Design Nantes Atlantique –  Founder of Happy Horizons Consulting

•  Previous –  Design Head, Kuliza Technologies –  Founder & Director, Deskala Research and

Design & Consulting

•  Education –  MS in HCI Design , Indiana University

Bloomington, USA –  BDes in Communication Design, IIT Guwahati,

India

•  Contact –  kshitiz@happyhorizons.in –  Twitter: @kshitiz –  LinkedIn: in.linkedin.com/in/kshitizanand/ –  Website: www.kshitizanand.com

Design is the conscious effort to impose a meaningful order. - Victor Papanek

Reference: http://www.core77.com/blog/cartoons/core-toon_the_designers_tongue_15700.asp

MY STORY | THE STORY STORY OF DESIGN

My Story

Oh SO you study Fashion Design! There is IIT IN GUWAHATI ALSO? DID YOU MEAN ITI ? WHY GUWAHATI, PATNA SCIENCE COLLEGE MEI ADMISSION NAHI MILA?

DESIGN BY CHOICE ACCIDENT

Can design be accidental?

LUCK

2013

no design know design ?

2001

WHAT IS DESIGN?

design student with design students

in a design school heading a design school

Design is about questioning oneself always

Noun (As an artifact) Eg: A plan or drawing produced to show the look and function or workings of a building, garment, or other object before it is built or made

Verb (As an activity) Eg: Decide upon the look and functioning of (a building, garment, or other object), typically by making a detailed drawing of it.

Design is about simplicity in this age of complexity

DESIGN

PROBLEMSOLVINGINNOVATIONACTIVITYJUGAADPROCESSBUSINESSATTENTIONTODETAILSOUTOFBOXSELFDISCOVERYMAKINGIMPACTSCREATIVITYSTORYTELLINGSERVICEOUTOFCOMFORTZONEELITISTACTIVISMWAYOFLIFEEXPERIENCEBEAUTYARTHAPPINESSDISCIPLINEATTENTIONTODETAILCRAFTSCULTUREEVANGELISMTRAVELLOGICINTuitionHONESTMINIMALISTICUSEFULLONGLASTINGSUSTAINABLEUSERFRIENDLYCONSTRAINTS……

Design is such a natural human ability that almost everyone is designing most of the time - whether they are conscious of it, or not. - Harold Nelson, Erik Stolterman, in ‘The Design Way’

ONE LEARNING FROM each year in DESIGN SO FAR

2001: LEARN TO SELL YOURSELF

Design is about marketing yourself and your skills better

2002: Love for Photography

Design is in the detail

2003: DESIGN MANAGEMENT

Design management is about entire project lifecycles and people management

2004: BEFRIENDING FAILURE

Understand your strengths. Accept failure smilingly

2005: LOVE WHAT YOU DO

Your critics will always have something to pull you down

2006: DESIGN UNLEARNING

To Design with Technology, we must unlearn everything we know – Wilson Miner

2007: A HUNGER TO LEARN

Designers should be well read, express their opinions through different channels

2008: EGO CRASH

Become a Design Critic. Embrace Constructive Criticism

2009: TAKE RISKS and TRAVEL

The world needs more design entrepreneurs, to become a better place

2010: COME OUT OF COMFORT ZONE

Get involved in multi disciplinary projects

2011: EVANGELISING DESIGN

Attend design conferences, speak about design, express your opinions

2012: DESIGN EDUCATION

Follow something that really pleases your soul and you are passionate about

The proper study of mankind is the science of design. - Herbert Simon

In a country of 1.2 billion people there is only around 45-50 Design schools & institutes Compare this with Beijing - which alone Has around 120 Design Schools Seoul - 80 Design schools Singapore - 40 Design schools - Source DDEI Conference, 2013

Design in India is a very old activity but a very young profession. - A Balasubramaniam

SO THEN, WHO IS THE DESIGN PROFESSIONAL?

A designer can mull over complicated designs for months. Then suddenly the simple, elegant, beautiful solution occurs to him. When it happens to you, it feels as if God is talking! And maybe He is. - Leo Frankowski

NATIONAL DESIGN POLICY, 2007

Like all young people, the profession is also impatient: we just can’t seem to wait to grow. And like all things young, the profession has several faces. There is the face of professional industrial designer, competing with global designers in increasingly global markets in making better cars and phones. There is the face of the graphic designer creating Brand India. And the social entrepreneur putting his design skills to create lasting value in society and the environment. There is the craft designer who is re-interpreting traditional crafts to suit international markets. There is this software and UI designer who is piggybacking the IT revolution. There are also designers becoming brands that are slowly making progress in marketing their names on products and services. Emerging in the horizon is the thinker-designer who is seen to be increasingly applying the process for bettering hospital administration and making drinking water, safe. - A Balasubramaniam, on his blog

SUPPLY DEMAND

Good design resources

•  Why is there a severe resource crunch ? •  WHY Many recent design graduates are unemployable ? •  Why are MANY designers wanting to become UX

professionals ? •  Why do design students not have an opinion ? •  Where is the Design rationale behind the Design ? •  Why are they not updated with latest trends in their

domains ? •  Why is there a dearth of originality in work? -NOTES from Recruitment in DEsign

CAN DESIGN EDUCATION IN INDIA ADDRESS THIS PROBLEM?

GLOBALLY DESIGN EDUCATION IS REFORMING ITSELF TOO

MY VIEWS ON THE THE FUTURE OF DESIGN EDUCATION IN INDIA

DESIGN

TECHNOLOGY MANAGEMENT

(1951) (1961) (1961)

Nehru had the initial Vision of taking Technology, Management and Design education as the pillars for progress of India. Institutions were set up around same time too. IIT Kharagpur (1951), IIM Calcutta (1961), National Institute of Design (1961). And we all know that Design Education fell way behind the other two.

Going beyond American Styling & European elitism to thinking rationally on larger impact of design FOR SOCIETAL CHANGE

Be Opinionated in Design

HELP STUDENTS BECOME GOOD CRITICS

PROVIDE DESIGN THEORY WITH real examples to build STRONG Design rationales

GET STUDENTS TO Understand the BUSINESS OF DESIGN & STRATEGY

Emphasize on Design entrepreneurship

It’s better to have tried and failed than not have tried at all

BELIEVE IN DEMOCRATIZING DESIGN

MAKE DESIGN EVANGELISM COMPULSORY

Engage in conversations

ENGAGE WITH INDUSTRY MORE

HAVE PRACTICING DESIGNERS BECOME PART OF FACULTY

Have students take at least one project Outside their domain

TEACH COCREATION with the different stakeholders

HAVE SENIOR STUDENTS BECOME MENTORS

FACILITATE COLLABORATION ACROSS DESIGN SCHOOLS

SOULFUL DESIGNS THAT REFLECTS inclusive development of society

Design can't change the world. Designers can change the world. - Hartmut Esslinger

Design creates culture. Culture shapes values. Values determine the future. -  Robert L. Peters

THANK YOU Email: kshitiz@happyhorizons.in Twitter: @kshitiz Facebook: kshitiz.anand LinkedIn: in.linkedin.com/in/kshitizanand Website: www.kshitizanand.com