story-based strategy model: grassroots organizing meets narrative power
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Presentation of Model:Story-Based StrategyGrassroots Organizing Meets Narrative Power
Progressive Communicators Network GatheringChicago, ILMay 29, 2009
Narrative Power Analysis
Changing the Stories: not what people don’t know, but what they do know =FILTERS
Examining Dominant Stories/Origin Myths in US Culture
Power shapes Point of View of the story
Stories can Normalize Power/Universalize Experience
\
Meme“A unit of self replicating cultural information”
Contagious ideas, stories, images, and rituals that spread fromimagination to imagination, generation to generation, shaping andshifting human cultures…
a capsule for a story to spread…
Elements of a Story-Based Strategy
Frame the Conflict Draws our attention to particular details of the
story and avoids others outside the frame
Amplifies the Voices of Impacted Characters Stories speak to us through relevant spokespeople
Show Don’t Tell -- Use Images to Engage Values A good story emphasizes imagery and values over data
Foreshadowing --Shows the Future/Offer Vision People will only go someplace that they have first been to in their minds
Targets and shifts underlying assumptions
The Points of Intervention
How do we reframe and challenge dominant stories?
Points of intervention are places in the system where we can intervene to change the story. They are “vulnerabilities” or “fissures” that we can exploit where the dominant stories are already weak.
The Points of Intervention
How do we reframe and challenge dominant stories?
Points of intervention are places in the system where we can intervene to change the story. They are “vulnerabilities” or “fissures” that we can exploit where the dominant stories are already weak.
Actions at a point of intervention can interrupt the control narrative of power and change the story.
production
consumption
decision
destruction Points of intervention
Point of AssumptionPoint of Assumption
In order to achieve deepinstitutional change, we must shiftmeaning in the dominant culture
Story-based Strategy
In order to achieve deepinstitutional change, we must shiftmeaning in the dominant culture
Culture is made of stories & memes
Story-based Strategy
In order to achieve deepinstitutional change, we must shiftmeaning in the dominant culture
Culture is made of stories & memes
Stories are founded on assumptions
Story-based Strategy
In order to achieve deepinstitutional change, we must shiftmeaning in the dominant culture
Culture is made of stories & memes
Stories are founded on assumptions
Intervention in stories can shiftassumptions -- and contest dominantculture -- to help achieve fundamentalchange.
Story-based Strategy
A call to innovation…
o Facing the Slow MotionApocalypse
o Harnessing psychic breaks
o Post-issue activism
o Towards Ecological Justice…
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