steve bennett

Getting Support for Governance and Data Quality

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Agenda

• Defining Governance

• Executives and Good Governance

• Encouraging Broader Support For Data Quality

• Making the Business Case for Data Quality

• The Relationship Between Governance and Quality

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My World

• Background

• Company

• Activities

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My Background

• Co-founder Business Intelligence Group CORTEX - an online community of BI, PM, DWH, ETL and Analytic professionalswww.tbig.com.au/forums

• 20 years building analytic capabilities

• Oz Analytics - a blog about analytics with an Asia Pacific perspectiveanalytics.typepad.com

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News Limited

• Publisher of

• 110 Newspapers

• 40 Magazines

• 30 major online sites

• Media assets including cable TV networks, TV channels, production companies, sports franchiseswww.newscorp.com

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News Limited

• Each masthead has 450,000 - 1.3 million full text articles

• Multiple image libraries - 14.3 million images from 1.2 million assignments in library used in NSW

• Video libraries

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My Role

• National Information Director

• Business owner of our information assets

• 4 major warehouses, 19 operational data stores

• 30+ reporting and analysis suites

• Data governance

• Analytic insights

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Defining Governance

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Governance and Data Quality

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Data Governance

• Organising people, process and technology to manage data as an asset

• Also called:

• Information governance

• Master data management

• Data quality management

• Elements of BPM, risk and compliance

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10 Signs You Need Governance1. You have to wait days to make/change a report

2. There are more than 100 requests pending

3. The commentary is larger than the report

4. The same words mean different things

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5. You can't get an instant understanding

6. Multiple numbers for the same thing

7. The report is handcrafted

8. It takes longer than 5 minutes to view

9. You can't access the report

10. You manually validate key numbers

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Executives and Governance

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Governance @ News

• Formal governing body:

• Chaired by CFC

• Business heads of major divisions.

• NIMO

• Data and Analytics business communities

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Governance @ News

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My Top 5

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“He’s charged with expressing contempt for data quality.”

Have C-level support

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Garbage In Garbage Out

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Concentrate on value adding analysis

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Deliver Enterprise dashboards down to transactions

“We just want a dashboard”

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Have a business driven (governed) analytic community

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Broader Support For Governance

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Meeting The Challenge

• DQ champions in business divisions.• Domain experts from across the enterprise

• Community based with full time leaders

• Data owners of every data item and measure:• Empowered to make decisions

• All business data and their definitions (including reference data)

• Enterprise performance measures and their calculation basis

• Solutions (business processes and IT)

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Meeting The Challenge

• National coordination:• Monthly meetings to solve DQ issues

• Agree standard definitions

• Prioritise releases of data warehouse and reporting changes

• DQ with a purpose:• 26 capabilities needed to deliver business benefits

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Meeting The Challenge

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The Business Case For Data Quality

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1. Real Examples• Drawn from recent reports

• Focus on existing and current management issues

• Establish materiality and/or risk (but materiality trumps risk every time)

• Simple (single page + position paper)

• Visualise or raw data (no motherhood statements)

• Provide solution

• State direct and strategic benefits

• Take ownership and deliver it yourself

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2. Simple Key Trends• “Between now and 2020, the amount of digital

information created and replicated in the world will grow to an almost inconceivable 35 trillion gigabytes as all major forms of media”IDC iView, "The Digital Universe Decade – Are You Ready?" May 2010

• “Global mobile data traffic will increase 26-fold between 2010 and 2015 ... Mobile network connection speeds will increase 10-fold by 2015 ... Two-thirds of the world’s mobile data traffic will be video by 2015.”Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2010–2015, February 2011

• Chinese-language content will dominate the internet by 2014Gartner 2009

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The Internet Of Things

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Digital Dominates

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University of Southern California study, February 2011

1996 2007

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Governance and Data Quality

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Organising For The Future• BI is today a specialist art

• Governance and Data Quality are critical enablers

• We are now at a tipping point where business success comes from intelligence based on our ability to process BIG data

• This ability develops when a broader range of people are skilled in a range of BI skills

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• Executives - Business people who consume highly structured reports or dashboards

• Analytic Experts - Business experts in structured analytic techniques and related toolsets

• Power Report Users - Business people who consume reports or dashboards frequently and who are highly skilled in the specific BI tool used

• Average, Regular Users - Business people who consume reports or dashboards frequently (typically each week)

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• Casual Users - Business people who consume reports or dashboards infrequently (typically less than weekly)

• Data Entry People - Business people working in Call Centres, etc. that use transactional applications to create and modify data

• BI Application Developers - Experts in Presentation Layer toolsets that support data access and report writing. Examples include Business Object Universes and Frameworks in Cognos

• Data Integration Developers - Experts in ETL and data quality toolsets and methods. Examples include DataStage, Informatica, SAS and SQL

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CEO/CFO/COO

DataCommunities

AnalyticCommunities

Centreof Excellence

• Access• Monitor and Analyse• Discover and Explore• Quality• Classify Data• Metadata Management• Data Profiling

• IM Strategy• BI Tool Evaluation and Selection• Content Management• Collaboration and Change• Implementation and Training

Business Organisation

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CIO

EnterpriseArchitects

ApplicationDevelopment

Infrastructure

• Information Architecture• Application Interfaces• Data Warehouse Design

• Governance

• IM Application Development• Data Profiling• Project Management

• Database Administration• Operations Management

IT Organisation

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Intelligence Organisation Chart

= People (Role)

= Function / Task

= Matrix Reporting Line

= Close Alignment of Function

= Direct Reporting Line

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•Your commitment of people can grow as and when you decide to invest in intelligence.

•Here is a template for small, medium and large teams.

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•And here are the roles needed for effective small, medium and large teams.

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Social

• At News we are improving our intelligence capability by leveraging social media, content management and collaboration software

• Internally, this means creating communities and delivering technology to make them virtual but responsible for data, information and insights.

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Technical Platform• Workflow and collaboration platform

• National standard

• Communities

• IM processes

• Definitions

• Training and support (wiki, FAQ)

• Project methodology

• Search

• SharePoint 201052

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Collaboration

Community based

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Workflow

Enterprise Integration

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Google-like search of databases

Social Media

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BPM

Role Based

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Further Reading

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Business Intelligence CORTEXThe online A & NZ community for DQ, DWH, ETL, BI, PM and Analytic professionals

Forums Research Jobs Local BI News & Events

www.tbig.com.au/forums

sbennett@tbig.com.au +61 413 666 724

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