steering your brainstorming sessions from failure to success
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Steering Your Brainstorming Sessions from Failure to Success
December 2012
Do your organisation’s brainstorming sessions result in little more than brain drain?
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Traditional Brainstorming is ‘Anything Goes’
• People turn up, throw out ideas and go back to work...or maybe not, if the event has gone way over time.
• These sessions can result in little more than unusable ideas on paper.
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Traditional Brainstorming Sessions = Unproductive,
Waste of Time!
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Maybe it’s time to steer your brainstorming session in a
new direction.
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WiserChange™ would like to introduce you to brainsteering# -
a strategy for getting better results from your
creative thinking sessions.
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# A term introduced in the March 2011 McKinsey Quarterly
The following 5-step process will improve participants’ engagement levels and their perception of these
sessions.
More importantly, it will increase the
quality of outcomes.
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Are You Ready?
Let’s Learn to Brainsteer!
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Step 1: Draft Ideas and Set an Agenda
• Pick a theme or subject.
• Choose who should be involved.
• Request ideas in advance from those attending.
• Convert key ideas into an agenda with time limits.
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Step 2: Create Thought-Provoking Questions Related to Key Ideas from Step 1
• Questions should be open-ended and encourage your people to look at the given topic from a different or unfamiliar perspective.
• Apply real-life limitations to refine creative ideas and steer them into viable, realistic options.
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Step 3: Begin the Brainsteering Session and Stick to the Schedule
• Aim for the goal of capturing a few viable ideas.
• Stick to the agenda to ensure time doesn’t run over.
• Break participants into small groups when there are a number of ideas per topic.
• Have these groups explore 2 ideas and then report their results to the larger group.
• Provide participants a summary sheet to document their discussions. This formalises the creative process.
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Step 4: Agree on Actions and Socialise Them
• Have subgroups set the actions required for their allocated topic(s).
• After the session, socialise those agreed actions with key decision-makers and report back to the group.
• Allocate roles, responsibilities and actions to ideas that will be investigated further or implemented.
• Set a schedule for reporting back on progress and hold people accountable to their allocated actions.
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Step 5: Report Back
• Report back to the session stakeholders on outcomes of actions.
• This serves multiple purposes. You show that participants’ input was valued no
matter the outcome of those ideas. Participants gain a sense of pride when their
idea(s) are implemented. Organisational perceptions of “brainstorming
sessions” are improved. Organisational resistance to future creative
events is reduced.
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To read a more in-depth, detailed look at how to improve your brainstorming sessions…
• Visit the WiserChange™ blog and read, “How to run a half day workshop that will deliver some truly workable ideas.”
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Questions? Contact WiserChange™
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If you have questions about brainsteering, innovation or change management, please contact
the WiserChange™ team.
info@wiserchange.com
Phone - 612 9955 1212
www.wiserchange.comfacebook.com/WiserChangeConsultinglinkedin.com/company/wiserchange
@WiserChange
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