state of the news media (and the news audience)
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State of the News Media
Jesse HolcombSenior Researcher, Journalism Project
@jesseholcomb
September 12, 2014 2www.pewproject.org
“Tell the truth and trust the people.”
–Joseph N. Pew Jr.
What do the data tell us?
• The way we engage with news is changing
• There’s still little clarity on how to sustain journalism
• That matters because of journalism’s civic role
1. The way we engage with news is changing
September 12, 2014 5www.pewresearch.org
Internet Rising as Top News Source
September 12, 2014 6www.pewresearch.org
Print Continues to Decline
September 12, 2014 7www.pewresearch.org
Cable Audience has Peaked
September 12, 2014 8www.pewresearch.org
Digital News Video on the Rise
September 12, 2014 9www.pewresearch.org
Digital News Video more Popular w/the Young
September 12, 2014 10www.pewresearch.org
Social media is a pathway to news
September 12, 2014 11www.pewresearch.org/journalism
Getting “News” on Facebook Is
an Incidental Experience
• 78% of Facebook
news users mostly see
news when on
Facebook for other
reasons
• 34% of Facebook
news consumers “like”
a news organization or
individual journalist
September 12, 2014 12www.pewresearch.org
Social Media Allows Public to Participate
September 12, 2014 13www.pewresearch.org/journalism
Mobile Devices Make are Facilitating This
September 12, 2014 14www.pewresearch.org/journalism
News is a Top Activity on Mobile
2. How Will Journalism Sustain Itself?
Courtesy Will Steacy
September 12, 2014 16www.pewresearch.org
Print $ Declines, Digital won’t Replace it
September 12, 2014 17www.pewresearch.org
New Money Is Coming To Digital News
• Personal wealth, capital
investment
• Venture capital - $300 million
over the past year to news orgs
• Foundation support for public
radio, as well as scores of digital
nonprofit outlets, added roughly
$150 million.
September 12, 2014 18www.pewresearch.org
But, New Revenue Is a Drop in the Bucket
• The news industry overall
brings in roughly $63-65
billion dollars in annual
revenue.
• New money amounts to just
1% of that total
3. Why It Matters
Courtesy Will Steacy
September 12, 2014 20www.pewresearch.org
Weakened Business Climate = Fewer Journalists
38,000 full-time editorial
newspaper jobs
16,200 jobs lost from 2003-2012
In 2013, estimated job losses:
• 400 at Gannett
• 700 at Tribune
• 50 at the Cleveland Plain Dealer
• 70 at the Orange County
Register
Impact Felt on the Local Level
September 12, 2014 22www.pewresearch.org
Local TV Consolidation =
Decline in Original News
• News stations producing
original reporting declined 8%since 2005
• A quarter of 952 stations
airing news do not produce their
own
• Impact on the consumer seems
to vary
September 12, 2014 23www.pewresearch.org
Public is Taking Notice
September 12, 2014 24www.pewresearch.org
More Commentary, Less Reporting
September 12, 2014 25www.pewresearch.org
Investigative Journalism = $
ProPublica spent two
years and $750,000
reporting on the
dangers of
acetaminophen.
September 12, 2014 26www.pewresearch.org
Public values accountability reporting
September 12, 2014 27www.pewresearch.org
There are reasons for optimism
September 12, 2014 28www.pewresearch.org
Nonprofit Startups Proliferating
September 12, 2014 29www.pewresearch.org
Momentum in Digital News
5,000Number of full-time staff and editorial jobs at nearly 500
digital news outlets. 30 larger sites and 468 smaller ones
September 12, 2014 30www.pewresearch.org
3 Main Areas of Editorial Focus
Local Investigative International
September 12, 2014 31www.pewresearch.org
New Ways to Do Journalism
• New tools (mobile, social
media)
• Lowered Barrier to entry (Digital publishing &
distribution)
• Experiments
w/Storytelling (data,
interactive, unfiltered)
September 12, 2014 32www.pewresearch.org
Explore our data at journalism.org
State of the News Media
Jesse HolcombSenior Researcher, Journalism Project
@jesseholcomb
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