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THE STATE OF

SOCIAL MARKETING

@JASONKEATH

socialfreshSocialFresh.com / InvestinSocial.com

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1. Significance Of Social

2. What Marketers Want

3. Challenges Of Social

4. Facebook Virtuous Cycle

OVERVIEW

Industry Numbers

• 52% of Americans are on social networks• 51% of Americans are on Facebook• Twitter is as familiar to Americans as Facebook

92% and 93% familiarity, respectively

• 8% of Americans are using Twitter

Industry Numbers

• 64% of frequent social networkers have used a mobile phone to update their status.

• 4% of Americans use Location-based services• 30% of are familiar with LBS (+450%)

Today’s trends all circle back to one place

1. What is the significance of social marketing for

businesses today?

• Awareness

• Platform building

• Campaign mentality

CURRENT TRENDS

Collecting BIG follower and fan numbers will never go out of style.

via @JASONKEATH

#FBsessions

2. What areas do social marketers need

to master?

• Fans

• Followers

• ROI

MARKETERS WANT

3. What challenges do social marketers

face today?

• Long-term Engagement

• Content Marketing

CHALLENGES

We are moving beyond creating awareness to creating advocates.

via @JASONKEATH

#FBsessions

4. What are the benefits of Facebook marketing?

• Fan Loop

• Virtuous Cycle

• Social Graph Integration

FACEBOOK MARKETING

Google dominates the influence of online commerce

via @JASONKEATH

#FBsessions

Facebook marketing is about loyalty and advocacy.

THANKYOU

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