state of play - gamification

State PlayOf

Adam EmmottInteractive Director

Making a buzzword work in Healthcare

Gabe Zichermann – Chair G summit, Huffington Post article ‘Gamification, The Hard Truths’

“As gamification transforms business, it's also transforming our lives for the better.”

Adherence through fun

HighRise

High Rise

• Reward for adherence - Content rewards and badges linked to progression - Repeat visits rewarded with internal reward system and avatar unlocks

• A place for community - The city grows around you - Create your very own space in a thriving city, seeing your ‘neighbours’ improve as you do

High Rise

• Strong story and character base - A strong character format and story format helps drive the appeal to interact, it looks and feels like a game - A strong story can aid a conversation about a condition with parents and carers

Gamified adherence in mental health

On Track

OnTrack

What is it?

- Mobile and desktop friendly patient/HCP adherence management system

- Potential to use gathered information to spot relapses through baseline tracking and social connectivity

-Currently in pre-development, looking to pilot in March/April

“I remember in certain stages of the game you were fighting leukaemia and bone cancers, and these were things I had. I felt like I was able to fight them as well.”

Cancer patient who used Re-Mission

Re Mission – HopeLab

The issue - Adherence is an issue in any treatment, especially in self-administered oral chemotherapyThe solution - HopeLab (a non-profit organisation) created

the game Re-Mission with the aim of inducing positive behaviours in young cancer patients

- Game play includes destroying cancer cells and

managing adverse events by destroying them with the relevant treatment

Re Mission – HopeLab

The Outcome • Randomised trials have shown improvement in overall treatment outcomes in a difficult to treat population of patients

• Patients were both more likely to adhere to their treatment, engage in better self-care and gained more knowledge of their treatment and condition

Thank you

Questions?