state bank of bikaner & jaipur
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By: Samrat Mehta and group
State Bank of Bikaner & Jaipur( SBBJ )
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State Bank of Bikaner and Jaipur
Largest nationalized commercial bank in Rajasthan
Largest in terms of assets, number of branches,deposits, profits and workforce.
Headquarters in Jaipur, Rajasthan and employsabout 12356 people.
Net profit per employee (in Lakh) is 3.96
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Products
PRODUCTS
Investment
banking Commercial
Banking
RetailBanking
PrivateBanking
AssetManage
ment
Pensions
Mortgages
CreditCards
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Investment Banking
An investment bank is a financial institution that assists
corporations and governments in raising capital by underwriting
and acting as the agent in the issuance of securities.
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Retail Banking
Retail banking refers to banking in which banking institutions
execute transactions directly with consumers, rather than
corporations or other banks. Services offered include: savings and
checking accounts, mortgages, personal loans, debit cards, credit
cards, and so forth.
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Commercial Banking
It is a type of financial intermediary and a type of bank.
Commercial banking is also known as business banking. It is a
bank that provides checking accounts, savings accounts, and
money market accounts and that accepts time deposits.
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Private Banking
Private banking is a term for banking, investment and other
financial services provided by banks to private individuals
investing sizable assets. The term "private" refers to the customer
service being rendered on a more personal basis than in mass-
market retail banking, usually via dedicated bank advisers.
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Asset Management
Asset management is the professional management of various
securities and assets, to meet specified investment goals for the
benefit of the investors. Investors may be institutions or private
investors.
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Competitors
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Communication
SBBJ
AdvertisementPersonal
Communica
tion
SalesPromotion
Publicity &Public
Relations
InstructionalMaterial
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Personalcommunicati
on
Customer Service Word of Mouth
Advertisements
Broadcast Print Internet Outdoor
Direct Mail
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SalesPromotion
Gifts Discounts
Publicity
Press Conference Special Events Sponsorship
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InstructionalMaterial
Website
Manual
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STRENG
TH Brand Name
Wide DistributionNetwork
Market Leader
Diversified Portfolio
Low Transition CostHighest marketCapitalization &Profits
WEAKNE
SS Hierarchical
managementstructure
Highest nonperforming assets(NPAs)
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OPPOR
TUNITI
ES Financial Inclusion
Rural India
Merger of associatebanks with SBI
Global expansion
Micro Finance
Branch Expansion
Strong economicgrowth
Corporate demand forcredit
THREA
TSAdvent of MNC banks
Changing interestrates and thechanging policies ofRBI
Competition in the
retail segmentPrivate banks in therural and semi-urbansector
Change ingovernment policies
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Target Markets
Two Types:
Current users
Proposed users
1. Rural population2. Markets of tier II and tier III cities with MFs
3. Working Class(High Net Individuals)
4. Increasing Middle Class
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Thank You
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