startup istanbul 2016 / amal dokhan - chief program kaust

Journey Mapping for Startups Customer Journey mapping, Jobs to be done, By @amaldokhan King Abdullah University of Science and Technology

The  Startup  Oath  I  am  an  Entrepreneur  \\  I  keep  my  word.  

And  I  will  keep  my  word.  \\  SO  SAY  WE  ALL.  

I  am  a  troublemaker  \\    problem  seeker  \\    a  solu=on  creator!  

I  apologize  when  I  make  mistakes  \\  but  I  am  not  afraid  \\    to  make  more  and  beDer  mistakes  

I  don’t  ask  FOR  permissionS  \\  I  Get  things  done  

Judge  me  I  don’t  care  

I  may  become  rich  &  famous  \\  but  I  promise  I  will  always  remember  \\  That  the  journey  is  the  reward    

I  will  never  walk  this  journey  alone  \\    I  will  con=nue  being  demanding  as  long  as  I  live  

 I  will  never  build  anything  that  nobody  wants  \\      I  will  always  put  customers  first    

I  will  fail  and  fail  again  un=l  I  succeed.  

"Don't make the mistake of trying to understand your startup's customers

through assumptions"

Design Thinking For Strategic Innovation

What Is Customer Journey Mapping? A customer journey map tells the story of the customer’s experience: from initial contact, through the process of engagement and into a long-term relationship. " A customer journey map documents every step of the relationship between startups and users and allows you to continually capture the gaps "      

WHY Customer Journey Mapping

•  Identify and evaluate all Touch Points of Customer Interaction

•  Get feed back from your team •  Communicate with the Customers to

know their perspective •  Make Smart Use of the Data Collected

You need a continuous need finding methodology

Jobs To be Done From  the  toolkit  of  Innova6on      

Red Tomato PIZZA

VIP FRIDGE MAGNET

User Journey Map Map the experiences over time. Plot the highs and lows