starting over...wait for someone else to build the infrastructure appeal only to consumer...
Post on 29-Sep-2020
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Starting Over
a FlopToo ugly
No clear buyers
No charging infrastructure
T H E E L E C T R I C C A R I S
GM EV1Now discontinued
Wait for someone else to build the infrastructure
Appeal only to consumer “green” desires
Leverage existing product/manufacturing lines
Sell through existing distribution channels
Incumbents have approached it in
All the wrong ways
What if we approached the electric car from
Build in-house from theground up
Target high-end market of enthusiasts
Map out a path for charging infra
Sell D2Cand owndealerships
First Principles?
Our Electric CarINTRODUCING
POWERFUL ENGINE0-60 in 3 seconds
INFOTAINMENT10” screen
SIMPLE CHARGINGat our stations
WHISPER QUIETat any speed
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