starting from scratch with video: philosophies, learning outcomes and budget

Starting a Broadcast Program

Don Goble Ladue Horton Watkins High School dgoble@ladueschools.net @dgoble2001 Evaluation code: 3713

todaysmeet.com/Goblebroadcast

What do you want to be?• Full broadcast class? • Morning announcements – everyday? Once a week? Twice a

week? • TV studio – do you have one? Do you want to make one?

Where do the funds come from? • Adding raw video to print stories? Mobile journalism? • TV Magazine show? • Weekly show? • Bi-monthly show? • Monthly show? • Multimedia short news packages as often as possible? • Only online distribution? Who hosts your online publications

now? How do they manage video? • Closed Circuit or Cable Access TV? – do you have a local

channel that will air your students’ work? If so, how often? • Longer format documentaries or film? – are you interested in

building past simple news packages?

Mission/Ethics

• Will your program have a mission statement?

• What will your ethics policy be?

• What will you stand for?

Curriculum

• JEA modules • Video Coach • 99% online • Beg, borrow & steal

Curriculum

• Master one skill at a time

• News packages • Storytelling

Deadlines

• Students will work up until the deadline

• Set it earlier than needed

• Major consequence if missed

Video production

• Students take lead, but...

• Do some yourself too!

• Copyright

• Curate online training

Create a brand

• LHS-TV & Films • Logo/shirts/poster • Builds mentality

Set expectations

• “Worked on” first show for 6 weeks when I was hired

• Cancelled the show

• Modeled what I expected

Check in !

?

Live broadcasts

• Cover all sports?

• Copyright issues

• Morning News

Morning newscasts

• Daily • Bi-weekly • Weekly

Broadcasts

• Multimedia presence

• Monthly

• Outlets?

• Production schedule

Production schedule• Teams

• Beats

• Story ideas

• Assigning stories

• Draft scripts/storyboards

• Shooting deadline

• Final deadline

• Post-mortem

Student leaders

• Executive Director

• Chief Editor

• Web Editor

• Social Media Coordinator

• Head Writer

TV Studio

• Space?

✴ Full studio?

✴ Old Classroom?Closet?

• Set

✴ Curtains

✴ Desk

✴ Backdrop

• Lights

• Sound

• Canon

• Panasonic

• DSLR

• iPhone or mobile devices

Cameras

•Headphone Jack

• Audio Inputs

• Sound Control

Essentials for Video Cameras

•Manual Iris

•White Balance

• 3 CCDs (3 chips = higher quality recording)click here for more

equipment info!

• Handheld – Radio Shack $50

• Wireless Lavalier $600+

• Boom $170+ & pole $200

• No mic = get close!

Microphones

• Libec at B & H photo $160

!

!

• Magnus at B & H photo $80

Tripods

• SD Card – Class 10, 8GB or more

!

• Headphones – use ear buds

Media & Headphones

Funding

• Budget

✴ Beginning, Repair, Replacement, Upgrades

✴ Software

✴ Training

• Come with solutions!

!

Contests

• Contests get exposure for students work

• Sounds good to administrators

• Can be very political

• Find after - don’t produce for

Gauge success

• Tell powerful stories

• Real-world projects

• Website Analytics

• Highly selective universities

• Media literate citizens

Intrinsic motivation

“Mr. Goble I think I’m done”

You have only just begun!

Are YOU proud of your work?

End result

• People speak positively about program

• Rarely turned down for interviews

• Learn more than broadcast journalism, they learn life skills

Publication models

Final thoughts Q&A

JEADigitalmedia.org !

Blog post: Factors to consider when starting a Broadcast Journalism program

Don Goble Ladue Horton Watkins High School dgoble@ladueschools.net @dgoble2001

LHS-TV & Films website