start up phase proposal for year 1 public release june 2016 pdf
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1
Cultural Arts Center Start-Up Phase Proposal, Year 1 by Kristen May 1/11/16
Proposal to the City of Circleville, Ohio:
Pickaway County Cultural Arts Center:
Start-Up Phase Proposal, Year 1
By Kristen May
January 11, 2016
2
Cultural Arts Center Start-Up Phase Proposal, Year 1 by Kristen May 1/11/16
Table of Contents
Assumptions ................................................................................................................. 3
Schedule for Start-Up Phase, Year 1 ........................................................................... 6
Financial Projection: Cash Flow Projection, Year 1 ................................................. 10
Conclusion ................................................................................................................... 13
3
Cultural Arts Center Start-Up Phase Proposal, Year 1 by Kristen May 1/11/16
Assumptions
The following assumptions are held for the Pickaway County Cultural Arts Center, Start-
Up Phase Proposal, Year 1:
Start-Up Scheduling is prepared for 20 hours of operation any given week for the
two major spaces of the Pickaway County Cultural Arts Center, referred to in this
document as Gym/Lounge/Musical Arts and Gallery/Fine Arts Studios.
Operating hours offered are those most likely to garner the best attendance for
neighborhood residents and families, given the limited operational capacity of the
Center for start-up mode.
The Center is supervised by two part-time employees, one for each space, with
volunteers monitoring the Lounge, Gallery, and Museum rooms.
Instructors monitor the rooms in which they are facilitating activities, with the
Center employees providing supervision and assistance as needed.
Volunteers are trained and supervised by the Center employees.
Programming and hours may be adjusted depending on program attendance and
requests by patrons.
The financial projections are based on resources from the Small Business
Administration.
Grant information is based on historical data available from the Ohio Arts
Council, regarding grants awarded in 2012 and 2013 in contiguous counties or
for similar programs.
Typical operating support available through two sources from the Ohio Arts
Council (the Arts Partnerships program and the Federal Grants-Sustainability
4
Cultural Arts Center Start-Up Phase Proposal, Year 1 by Kristen May 1/11/16
program) ranges from $4800 to in excess of $22,000. An award of $8,000 is
assumed for operating support, based on the lack of comparable programs in the
region, which thus demonstrates the need for such a facility as this in the region.
Arts Access grants from the Ohio Arts Council range $800 to $6000, with most in
the $2400 range. Funding is based on a state formula. This proposal assumes
an Arts Access grant award of $2000.
Artist in Residence grants from the Ohio Arts Council range from $800 to $2400.
For this proposal, an Artist in Residence grant of $850 is assumed.
There are numerous additional grants available from Ohio Arts Council, Ohio
Development Services Agency, and other foundations. They are not included in
this projection.
A major corporate sponsor or partner and secondary sponsors are part of the
funding projections for the Center. It is typical that an arts center receives a
portion of funding from local corporations and businesses, as a means of
returning an investment into the community, providing community outreach
support, and adding improvement in the local quality of life.
Attendance is based on a minimum of three participants per class as scheduled.
Utilities and insurance estimates are based on the SABO analysis of Circleville
City Schools and are applied at a monthly rounded figure.
Custodial Services are contracted out during the Start-Up Phase of the Center.
Ohio Custodial Management, Columbus, Ohio, shows a full-time cleaner salary
as $20,800. Estimate of 25% of that salary ($5200, or $433 rounded monthly) is
applied as the Contract Labor - Custodial Services projected cost.
5
Cultural Arts Center Start-Up Phase Proposal, Year 1 by Kristen May 1/11/16
Commissions of $35 per month are projected based on the sales of $100 worth
of artwork displayed and sold by local and visiting artists in the Center. Typical
commission rate of 35% is applied in the projections.
Partner space rental is based on a rental fee of $250 monthly to an on-site
partner, per local interest expressed to locate on-site.
Advertising at $100 three times a year is estimated with Office Supplies at $50
per month to handle postage and basic office needs.
Repairs and Maintenance figures are unknown at this time, pending upgrades to
the Everts building and vendor maintenance programs for mechanical systems.
Materials and Supplies have no estimates at this time. Instructors provide
materials or participants bring the needed materials for classes and activities.
Capital Purchases and Other Start-Up Costs are undetermined at this time.
Donations of $2 are requested for Gallery, Lounge, and Museum visitors during
the Start-Up Phase to help with overall operating costs. Those spaces are
anticipated to be free features when the Center is in full operation.
Open Gymnasium fee of $5 is requested during the Start-Up Phase.
Fine Arts class fees are computed using at an average of $7, with each family
group counted as one participant in the fess computations, for simplicity.
Disclaimer: Figures quoted are proposals and projections. There is no
guarantee, express or written, that funding from any given source is secured. No
formal requests for funding from the mentioned sources have been made at this
time. Current information available at this time is the basis for the projections
submitted herein. Conservative estimates are applied.
6
Cultural Arts Center Start-Up Phase Proposal, Year 1 by Kristen May 1/11/16
Schedule for Start-Up Phase, Year 1
The schedule is projected to be based on twenty hours of operation for each wing of the
Center.
Basic schedule offerings are shown, with notes projecting attendance, fees received,
and facility rentals of once per month.
Three Excel figures are provided:
Gym/Lounge/Musical Arts;
Gallery/Fine Arts Studios;
Annual Figures (cash receipts for classes, visitors, and non-partner rentals).
7
Cultural Arts Center Start-Up Phase Proposal, Year 1 by Kristen May 1/11/16
Time Sunday Monday Tuesday Wednesday Thursday Friday SaturdayProjected Week
Cash Receipts
10:00 AM Closed Closed Closed
Gym - Preschool
Play Class $5 fee
Music - Wellness
Workshops $5
Closed Closed Closed
11:00 AM Closed Closed Closed
Gym - WODA
Walkers - $2;
Music - Wellness
Workshops $5
Closed Closed Closed
12:00 PM
Open Basketball -
$5 per player;
Music - band jams
$10/hr.
Closed Closed
Open Basketball -
$5 per ; Music -
Special Topics $5
Closed Closed
Open Basketball -
$5 per player;
Music - Improv
$5 per person
1:00 PM
Open Basketball -
$5 per player;
Music - band jams
$10/hr.
Closed Closed
Open Basketball -
$5 per player;
Music - Music
Therapy $5
Closed Closed
Open Basketball -
$5 per player;
Music - Improv
$5 per person
2:00 PM
Open Basketball -
$5 per player;
Music - band jams
$10/hr.
Closed Closed
Open Basketball -
$5 per player;
Music - Music
Appreciation $5
Closed Closed
Open Basketball -
$5 per player;
Music - band jams
$10/hr.
3:00 PM
Open Basketball -
$5 per player;
Music - band jams
$10/hr.
Closed Closed Closed Closed Closed
Open Basketball -
$5 per player;
Music - band jams
$10/hr.
4:00 PM
Closed
Closed
Open Basketball -
$5 per player;
Music - Voice, by
appt. $5
Closed
Open Basketball -
$5 per player;
Music -
Instruments, by
appt. $5
Closed Closed
5:00 PM Closed Closed
Open Basketball -
$5 per player;
Music - Voice, by
appt. $5
Closed
Open Basketball -
$5 per player;
Music -
Instruments, by
appt. $5
Closed Closed
6:00 PM Closed Closed
Open Basketball -
$5 per player;
Music - Voice, by
appt. $5
Closed
Open Basketball -
$5 per player;
Music -
Instruments, by
appt. $5
Closed Closed
7:00 PM Closed Closed
Open Basketball -
$5 per player;
Music - Voice, by
appt. $5
Closed
Open Basketball -
$5 per player;
Music -
Instruments, by
appt. $5
Closed Closed
8:00 PM Closed Closed Closed Closed Closed Closed Closed
NOTES:
Lounge open
with gym - $2
donation
Lounge open
with gym - $2
donation
Lounge open
with gym - $2
donation
Lounge open
with gym - $2
donation
Lounge open
with gym - $2
donation
Projected
Attendance:
6 players for
basketball; 2
bands for 2
hours; Lounge - 4
Rental of Musical
Arts Studio
1x/month
6 players for
basketball; 3 per
class or
workshop;
Lounge - 4
6 players for
basketball; 3 per
class or
workshop;
Lounge - 4
6 players for
basketball; 3 per
class or
workshop;
Lounge - 4
Rental of Gym
1x/month
6 players for
basketball; 2
hours of band; 3
students Improv;
Lounge - 4
Projected
Daily Cash
Receipts
$70 $53 $104 $53 $73 $353
Projected
Rental once
per month
$40 $250 $290
Projected
Monthly Cash
Receipts LESS
rentals
$280 $212 $416 $212 $292 $1,412
Projected
Monthly Cash
Receipts
$280 $40 $212 $416 $212 $250 $292 $1,702
Pickaway County Cultural Arts Center - Gym, Lounge, Musical Arts Studio
Rentals by appointment and reservation only
8
Cultural Arts Center Start-Up Phase Proposal, Year 1 by Kristen May 1/11/16
Time Sunday Monday Tuesday Wednesday Thursday Friday SaturdayProjected Week
Cash Receipts
10:00 AM Closed Closed Closed Closed Closed Closed Closed
11:00 AM Closed Closed Closed Closed Closed Closed Closed
12:00 PMAdvanced Darkroom
Skills (DR)Closed Closed Closed Closed Closed
Preschool Make and
Take (FA);
1:00 PM
Family
Scrapbooking(FA);
Creative Writing (DL);
Sculpture (3D)
Closed Closed Closed Closed ClosedOp Art for Families
(FA);
2:00 PM
Family
Scrapbooking(FA);
Creative Writing (DL);
Sculpture (3D)
Closed Closed Closed Closed ClosedJournaling (DL); Open
Ceramics (3-D)
3:00 PMAdvanced Darkroom
Skills (DR)Closed Closed Closed Closed Closed
Journaling (DL); Open
Ceramics (3-D)
4:00 PM Closed ClosedWatercolor Basics
(FA); Basic Darkroom
Skills (DR);
Fabric/Needle Arts
(FA)Open Ceramics (3D) Closed Closed
5:00 PM Closed ClosedWatercolor Basics
(FA); Basic Darkroom
Skills (DR);
Basic Darkroom
(DR);Fabric/Needle
Arts (FA)
Family Paint Night
(FA); Basic Digital
Editing (DL); Open
Ceramics (3D)
Closed Closed
6:00 PM Closed ClosedBeginning Graphic
Design(DL);
Ceramics(3D)
Basic Video Editing
(DL); Furniture
Refinishing (3D)
Family Paint Night
(FA); Basic Digital
Editing (DL); Stained
Glass (3D)
Closed Closed
7:00 PM Closed ClosedBeginning Graphic
Design(DL);
Ceramics(3D)
Basic Video Editing
(DL); Furniture
Refinishing (3D)
Stained Glass (3D) Closed Closed
8:00 PM Closed Closed Closed Closed Closed Closed Closed
KEY:
FA = Fine
Arts/Creative Arts
Studio
3D = 3D Messy Arts
Lab
DR = Darkroom
DL = Digital
Lab/Library
Most classes are 2-
hour time blocks;
some classes are a 6-
week series
For simplicity, class
fees are $5; donations
of $2 requested for
Gallery and Museum
during start-up phase
Family classes are
assigned a $7 fee for
entire family for
projection uses
Normal range of class
fees projected to be
$5, $7, or $10, plus
cost of materials
NOTES:
Gallery and Museum
open- $2 donation;
Materials costs not
included for classes
Gallery and Museum
open- $2 donation;
Materials costs not
included for classes
Gallery and Museum
open- $2 donation;
Materials costs not
included for classes
Gallery and Museum
open- $2 donation;
Materials costs not
included for classes
Gallery and Museum
open- $2 donation;
Materials costs not
included for classes
Projected
Attendance:
3 per class; Gallery
and Museum - 4 each;
each family counts as
1 participant for this
projection
Rental of Creative Arts
Studio 1x/month
3 per class; Gallery
and Museum - 4 each
3 per class; Gallery
and Museum - 4 each
3 per class; Gallery
and Museum - 4 each;
each family counts as
1 participant for this
projection
Rental of 3-D Messy
Arts Lab 1x/month
3 per class; Gallery
and Museum - 4 each;
each family counts as
1 participant for this
projection
Projected
Daily Cash
Receipts
$100 $100 $100 $100 $100 $500
Projected
Rental once
per month
$60 $80 $140
Projected
Monthly Cash
Receipts LESS
rentals
$400 $400 $400 $400 $400 $2,000
Projected
Monthly Cash
Receipts
$400 $60 $400 $400 $400 $80 $400 $2,140
Pickaway County Cultural Arts Center - Gallery, Fine Arts, 3-D, Digital Studios, Museum
Rentals by appointment and reservation only
9
Cultural Arts Center Start-Up Phase Proposal, Year 1 by Kristen May 1/11/16
Monthly
Fees
Monthly
Rentals
Monthly
TOTAL
Annual
Fees
Annual
Rentals
Annual
TOTAL
GYM/MUSICAL
STUDIO$1,412 $290 $1,702 16944 3480 20424
FINE
ARTS/GALLERY$2,000 $140 $2,140 $24,000 $1,680 $25,680
TOTALS $3,412 $430 $3,842 $40,944 $5,160 $46,104
Annual
Cash
Receipts
46104
Pickaway County Cultural Arts CenterProjected Fees and Rentals
10
Cultural Arts Center Start-Up Phase Proposal, Year 1 by Kristen May 1/11/16
Financial Projection: Cash Flow Projection, Year 1
The Cash Flow Projection for Year 1 follows the expressed assumptions in this
document.
Various costs are applied at a rounded monthly figure to enhance monthly cash flows.
Two Excel figures are provided:
Cash Flow Projection (spreadsheet);
Cash Flow Chart.
11
Cultural Arts Center Start-Up Phase Proposal, Year 1 by Kristen May 1/11/16
Sta
rtin
g d
ate
Jan-1
7
Cash b
ala
nce a
lert
min
imum
00
00
00
00
00
00
Be
gin
nin
gJa
n-1
7F
eb
-17
Ma
r-17
Ap
r-17
Ma
y-1
7Ju
n-1
7Ju
l-17
Au
g-1
7S
ep
-17
Oct-
17
No
v-1
7D
ec-1
7T
ota
lC
as
h o
n h
an
d (
be
gin
nin
g o
f
mo
nth
)0
8,9
64
7,1
78
5,3
92
3,6
06
1,7
20
9,9
34
8,1
48
6,3
62
4,4
76
2,6
90
2,9
04
CA
SH
REC
EIP
TS
Cla
ss f
ees
3,4
12
3,4
12
3,4
12
3,4
12
3,4
12
3,4
12
3,4
12
3,4
12
3,4
12
3,4
12
3,4
12
3,4
12
40,9
44
Renta
ls430
430
430
430
430
430
430
430
430
430
430
430
5,1
60
Part
ner
Space R
enta
l250
250
250
250
250
250
250
250
250
250
250
250
3,0
00
Donatio
ns
400
400
400
400
400
400
400
400
400
400
400
400
4,8
00
Gra
nts
850
00
00
8,0
00
00
00
2,0
00
010,8
50
Corp
ora
te S
ponsors
10,0
00
00
00
2,0
00
00
00
00
12,0
00
Com
mis
sio
ns
35
35
35
35
35
35
35
35
35
35
35
35
420
TO
TA
L C
AS
H R
EC
EIP
TS
15,3
77
4,5
27
4,5
27
4,5
27
4,5
27
14,5
27
4,5
27
4,5
27
4,5
27
4,5
27
6,5
27
4,5
27
77,1
74
To
tal cas
h a
vailab
le0
15,3
77
13,4
91
11,7
05
9,9
19
8,1
33
16,2
47
14,4
61
12,6
75
10,8
89
9,0
03
9,2
17
7,4
31
CA
SH
PA
ID O
UT
Advert
isin
g100
00
0100
00
0100
00
0300
Contr
act la
bor
- custo
dia
l serv
ice
433
433
433
433
433
433
433
433
433
433
433
433
5,1
96
Em
plo
yee e
xpenses
800
800
800
800
800
800
800
800
800
800
800
800
9,6
00
Insura
nce -
liability
330
330
330
330
330
330
330
330
330
330
330
330
3,9
60
Mate
rials
and s
upplie
s0
00
00
00
00
00
00
Off
ice e
xpense
50
50
50
50
50
50
50
50
50
50
50
50
600
Rent or
lease
00
00
00
00
00
00
0
Repairs a
nd m
ain
tenance
00
00
00
00
00
00
0
Util
ities
1,5
00
1,5
00
1,5
00
1,5
00
1,5
00
1,5
00
1,5
00
1,5
00
1,5
00
1,5
00
1,5
00
1,5
00
18,0
00
Wages
3,2
00
3,2
00
3,2
00
3,2
00
3,2
00
3,2
00
3,2
00
3,2
00
3,2
00
3,2
00
3,2
00
3,2
00
38,4
00
Oth
er
expenses
00
00
00
00
00
00
Mis
cella
neous
00
00
00
00
00
00
SU
BT
OT
AL
6,4
13
6,3
13
6,3
13
6,3
13
6,4
13
6,3
13
6,3
13
6,3
13
6,4
13
6,3
13
6,3
13
6,3
13
76,0
56
Capita
l purc
hases
00
00
00
00
00
00
Oth
er
sta
rtup c
osts
00
00
00
00
00
00
0
TO
TA
L C
AS
H P
AID
OU
T6,4
13
6,3
13
6,3
13
6,3
13
6,4
13
6,3
13
6,3
13
6,3
13
6,4
13
6,3
13
6,3
13
6,3
13
76,0
56
Cas
h o
n h
an
d (
en
d o
f m
on
th)
08,9
64
7,1
78
5,3
92
3,6
06
1,7
20
9,9
34
8,1
48
6,3
62
4,4
76
2,6
90
2,9
04
1,1
18
Sm
all B
us
ine
ss
Ca
sh
Flo
w P
roje
cti
on
Pic
ka
wa
y C
ou
nty
Cu
ltu
ral A
rts
Ce
nte
r
12
Cultural Arts Center Start-Up Phase Proposal, Year 1 by Kristen May 1/11/16
13
Cultural Arts Center Start-Up Phase Proposal, Year 1 by Kristen May 1/11/16
Conclusion
The Start-Up Phase proposal for the Pickaway County Cultural Arts Center applies a
conservative, scaled back approach to scheduling, staffing, fees, and funding for the
initial year of operations.
The assumptions as described are in effect for the purposes of this Start-Up Phase,
Year 1 proposal.
The Cash Flow Projection demonstrates that the Pickaway County Cultural Arts Center
can be a viable, achievable enterprise, even in a scaled back model. Fixed costs, such
as utilities, and insurance, negatively affect the scaled back model. That is, the cost per
hour is actually higher during scaled back operations of 20-hour weeks, compared to
fully operational 40-hour weeks. With increased operations, fixed costs have a much
less negative impact.
It is standard business practice to apply a conservative growth rate of 2-3% annually to
project future years. More aggressive growth formulas of 10% or more can be applied
in high growth markets and enterprises. With the lack of local and regional competition
in the niche market of the cultural arts, the market is considered strong for growth.
Future year projections can be provided upon request and further research.
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