starbucks coffe
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STARBUCKS COFFE
BY,JAYDEV RATHOD
CONTENTS
INTRODUCTION MISSION STATEMENT PRINCIPALS CHAIN OF SUPPLY CHANNELS OF DISTRIBUTION COMPETITORS ADVERTISING SWOT ANALYSIS IN INDIA CONCLUSION
INTRODUCTION Type Public Company
Industry RestaurantsRetail coffee and teaRetail beverages
Entertainment
Founded Pike Place Market in Seattle, Washington
Founder(s) Jerry Baldwin, Gordon Bowker, Zev Seigl
Headquarters Seattle, Washington, U.S
No. Of Locations 20,891 in 62 Countries
Key People Howard Schultz (Chairman, President & CEO)
INTRODUCTIONProducts 1. Coffee
2. Tea3. Pastries4. Frappuccino Beverages5. Smoothies
Revenue $13.29 billion
Employees 1,49,000
Subsidaries 1. Starbucks Coffee Company2. Ethos Water3. Evolution Fresh4. Hear Music5. La Boulange Bakery6. Seattle’s Best Coffee7. Tazo8. Teavana9. Tata Starbucks
Mission Statement
To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time
Environmental Mission Statement: Starbucks is committed to a role of environmental leadership in all facets of our business.
PRINCIPLES
Coffee: Apply highest standards of excellence in purchasing, roasting and fresh delivery of coffee
Partners: Provide a great work experience and treat each other with respect and dignity
Customers: Develop enthusiastically satisfied customers all the time Neighbourhood: Positive contribution to communities and
environment
Chain of Supply
Planning Sourcing
Manufacturing
Delivering
Channels of Distribution
Retail Locations Kiosks within different Store
Online Media
Competitors
Dunkin’ Donuts McDonalds Caribou Coffee
Advertising
Word-of-mouth advertising through “third home”
Providing quality products and services
Viral marketing
SWOT AnalysisStrengths:
• biggest and best in the business
• Focuses on consistency in delivering positive consumer experience
• Engaging in smart joint ventures with the right companies
• Spends less than 1% of its annual revenues on advertising
• Quality
Weakness:• Entire business rests on the
coffee industry• High price
Opportunities:• New Market Opportunities
Internationally• New Products• Form partnerships with other
coffee companiesThreats:
• The threat from new entry• Smaller coffee houses-
Privately owned.
In India
January 2011, 50:50 joint venture with Tata Coffee 19th, October 2012- Opens first store in India in Mumbai Presently, 15 outlets in India – 7 in Delhi, 8 in Mumbai International Products + Indian style product offerings such as
Tandoori Paneer Roll, Elaichi Mawa Croissant, Murg Tikka Panini and Chai Tea Latte to suit Indian customers
Competitors in India Include: Café Coffee Day, Barista and Costa Coffee
Corporate Social Responsibility1. Commitment to Environment Building greener Stores Recycling and Reducing waste Cups and Materials Climate Change
2. Commitment to Communities through Star Bucks Foundation Community Service Youth Leadership Farming Communities Access to Get Clean Water Fostering Education in China
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